Build your AI Marketing Roadmap
Victoria Rusnac
Ex-CMO | Agentic marketing for leaders
Leave with an AI Marketing Roadmap your CEO and board will back
Most marketing teams are running AI experiments, and few have a plan their CEO and board can back. In this workshop you follow the roadmap process 50+ marketing leaders have used in the Agentic CMO Accelerator, at brands including Google, Colgate-Palmolive, S&P Global Ratings, VEED and AG1.
You'll get inspired by the AI projects they put on their roadmaps, map the opportunities in your own team, prioritise them ruthlessly, build the business case and choose the tools to deliver them.
You work on your own marketing, live, alongside other marketing leaders. You leave with a strategic narrative for AI in your team, a prioritised AI Marketing Roadmap with a business case for each project, the AI stack to deliver it and a framework to measure the impact.
What you’ll learn
Go from a backlog of AI experiments to a prioritised AI Marketing Roadmap your CEO and board will back
See how Shopify, HubSpot and Notion set their AI direction
Draft yours in one line, one paragraph or one page
The 7 categories of AI projects, for B2B and B2C
Real projects from Colgate-Palmolive, S&P Global Ratings, AG1 and more
Top-down: adapt what other companies have already built
Bottom-up: spot the repetitive, recurring and rule-based work in your team
Score each use case by impact, return and complexity
Give each project an owner and an expected return
What Anthropic, Microsoft and OpenAI tools each do best for marketing
The other top AI tools marketing leaders are using
Size each project in hours saved or revenue, with its payback
Set your baseline and the metrics you report, with the AI Impact Scorecard
Workshop agenda
Lead AI from the front
Why AI in marketing needs a leader's plan, and what your CEO and board will ask you for in 2027.
Set your strategic narrative
Write your AI direction in one line, one paragraph or one page, with examples from Shopify, HubSpot and Notion.
Use case discovery: 7 categories of marketing use cases
The AI projects 50+ marketing leaders put on their roadmaps, in 7 categories for B2B and B2C, with the agents behind each one.
🛠️ Exercise: Use case brainstorming
Capture 15+ use cases, top-down from other companies and bottom-up from your team's repetitive, recurring and rule-based work.
🛠️ Exercise: Use case prioritisation
Score your use cases by impact and effort, then pick your first three projects, each with an owner and an expected return.
Measurement and AI Impact Scorecard
Measure adoption, then efficiency, then outcomes, and see how the AI Impact Scorecard reports hours saved and payback to your CEO and board.
Choose your AI stack
The benefits of the Anthropic, Microsoft and OpenAI stacks for marketing, and the other top AI tools marketing leaders use.
Team adoption
Why team adoption decides whether your roadmap works, and how champions spread AI across your team.
Live Q&A
Bring your roadmap and the part you're stuck on.
Learn directly from Victoria
Victoria Rusnac
Ex-CMO | Founder, Agentic CMO Accelerator | Trained teams at Google, Amazon, AG1
Who this workshop is for
CMOs, VPs and Marketing Directors at enterprises who need an AI plan for 2027 their CEO and board will back
CMOs and Heads of Marketing at scale-ups with big growth targets who need AI to deliver without adding headcount
Fractional CMOs who want a roadmap process they can run with every client
What's included
Live sessions
Learn directly from Victoria Rusnac in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
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Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$500
USD
10am–1pm EST