Vicky Irvin Chris Nicol Katia Suchkova

This spring cohort will be three weeks and contain multiple modules and five virtual events. 

Spring 2025

Most product teams struggle with constantly shifting priorities and cross-functional misalignment that derail roadmaps and frustrate everyone involved. Product strategy can take weeks to months to develop and get everyone to agree to, and it may no longer be relevant by the time you’re done. Finally, tracing your team’s hard work to business value can be difficult.&nbsp; We’ve experienced all these challenges many times, and seen where ineffective strategies end up looking like: ❌ Constantly shifting priorities, even after a roadmap has been presented and agreed upon.❌ Conflict between Sales, CX, Marketing, and Engineering teams, never able to agree on overarching priorities.❌ Failing to connect the product work to company goals and financial metrics After many years of facing these challenges at startups and scale-ups, we developed a repeatable 5-day sprint framework to quickly align your entire organization on a product strategy to guide your roadmap and decisions. Now, your teams can easily prioritize product decisions and build an aligned roadmap, knowing that the tough trade-offs have already been agreed on. As a leader, you can focus on the big picture instead of constantly putting out fires and resolving misalignment conflicts.&nbsp; WHAT YOU WILL GET: ✅ Master the 5-Day Strategy Sprint - Learn to facilitate a proven process that aligns your organization on strategic priorities in just one week.✅ Connect Product Work to Business Value - Apply our metrics-based approach to make strategic trade-offs that directly impact company goals.✅ Lead Alignment Workshops with Confidence - Practice facilitating the 16 exercises executives respect and respond to.✅ Walk Away with a Complete Toolkit - Get every template, script, timeline and workshop exercise needed to run your own sprint. This is an interactive course with 9 hours of live instruction. During our Zoom sessions, we’ll cover case studies, discuss your challenges, and practice facilitating several product strategy sprint exercises that you can use immediately.&nbsp; The course also includes:- Case studies&nbsp;- Real-life examples&nbsp;- Interactive exercises&nbsp;- Templates and scripts- Bonus: Office hours&nbsp; Plus, homework to put what you learn into practice.&nbsp; WHO WILL BENEFIT MOST FROM THIS COURSE: Product leaders and experienced Senior or Principal Product Managers looking to significantly impact their organization, drive change, and move from execution to strategic leadership.&nbsp; - You feel like your current product strategy either does not exist or is inadequate- You feel like you are spending too much of your time trying to align your leaders without avail- You feel like every person in your company has a different definition of a product strategy, and you want to change that- You want to transition from execution to strategic leadership- You are an ambitious, self-aware, and open-minded product leader- You have a significant sphere of influence in your org and want to increase it even further WHO THIS COURSE IS NOT FOR: - You are somewhat new to product management or have less than 5 years of experience- Your sphere of influence at the company is relatively narrow- You are not responsible for the strategic direction of your product area&nbsp;- someone else sets it for you- Your startup is still defining product-market fit&nbsp;- You are a product strategy expert&nbsp;

A compelling product strategy unites leadership and achieves business goals

Course syllabus

Introductions, why 5-day sprint, breakout discussions, Q&amp;A.

Monday, May 12

These are live sessions where we'll dive into each sprint day, practicing facilitation, reviewing exercises, and discussing challenges.

Tuesdays, May 20, 27 & Thursday, May 22

Bonus office hours. Bring your questions, challenges, and ideas.

Thursday, May 29

Homework to put what you learn into practice.

Weekly projects

Course schedule

Product Leaders responsible for strategic direction. Your title might be GPM, Head/Director or VP of Product, CPO.

Senior/Principal Product Managers looking to shape product strategy. You may be the only PM at your company.

Functional leaders who are driving Product in the absence of a PM leader. You could be a design or engineering leader.

Who is this course for

What you’ll get out of this course

We've been in the trenches many times and learned from many mistakes as IC PMs, PM leaders and Chief Product Officers for real companies (not just the FAANGs with unlimited resources). We're here to give you a practical plan rooted in both theory and real-world experience.

A repeatable one-week framework to achieve cross-functional alignment on product strategy 

 

Most product strategies don't connect outcomes to business goals because it is challenging. We’ve struggled with this so many times until we created a reliable time-tested approach for using business metrics and goals to make every tough strategic trade-off decision a no-brainer.

A unique method to create product strategy rooted in business metrics

Leading any workshop is hard on its own. It requires a lot of preparation on top of our daily work as product leaders. We’ve done this work for you and created a series of interactive Miro exercises that help you lead your cross-functional heads and execs to strategic alignment.

16 interactive exercises you can use immediately 

 

While most PMs practice facilitation at work often, leading a discussion as a product leader takes this skill a level up. We are creating an environment for you to use real-world examples to facilitate the exercises with course participants and instructors to help your practice.

Live opportunities to practice facilitating

 

Running a product strategy sprint requires templates, scripts, emails, timelines, and more, which are time-consuming to create. We’ve done the hard part for you and turned all the assets into a repeatable process so that you can walk away with tools you can use right away.

Every single artifact you need to run your own product strategy sprint

This is an excellent opportunity to position yourself as a strategic leader who drives organizational alignment, not just product execution.&nbsp;

Advance your career in a strategic direction

 

Apply a proven framework that transforms conflicting priorities into a cohesive product strategy your entire organization supports.

Vicky Irvin

Katia Suchkova

Chris Nicol

Connect Product to Business Value with One Powerful Exercise

ex-Interim CPO @15Five

Product Leadership Coach

VP of Product @Xelix

Learn how to engage leadership to make trade-offs regarding which business goals should drive product prioritization.

How to identify what's important for business and what's not

Learn how to identify the root cause behind leadership misalignment at your company.

Where misalignment among functional leaders comes from

You will receive the exact steps and Miro template to help your leadership team prioritize based on business metrics.

Learn directly from Vicky Irvin Chris Nicol Katia Suchkova

Vicky Irvin Chris Nicol Katia Suchkova

Courses

Product Strategy Alignment in 5 Days

Lightning Lessons

Connect Product to Business Value with One Powerful Exercise