Publish21 - LinkedIn Authority Building For 9-5 Professionals

You can access recordings whenever you need to. Outside the live sessions, there will be a "24x5 Ask Varun" channel where you can ask any question (max 48-hour response time on biz days). You can also attend AM or PM deep-work sessions to make progress and get accountability.

The main and side quests terminology is from my love of gaming.

There are two main quests of the cohort:
1. Your journey publishing posts 1 to 21
2. Your journey gaining a strategy that will help you write 100+ posts beyond the cohort

Our primary focus is the main quest: Publishing 21 posts in 7 weeks and a strategy for 100+ posts.

Beyond that, I want to help you develop habits I wish I had when I started this journey.

At a high-level (deep info in the cohort):

1. Mindset

2. Positioning

3. Post formats

4. Commenting

5. Idea generation

6. Next-level network

7. Path beyond 21 posts

LinkedIn is a game of consistency, and 21 posts test that; plus, they prepare you for what comes next. Over 7 weeks, even with a day job and a family, you can write 3 posts a week.

Yes. You get async post reviews from me when you need them. I also have a ready-to-publish checklist that you can partner with AI to use to get the post reviewed and build the review habit.

Yes. Starting early is an unfair advantage. You build a network and a public track record while your peers stay invisible, so the right roles and people find you sooner. The 21 templates mean you never stare at a blank page, even before you have years of stories.

Yes. Decades of hard-won lessons are great stories that people want to read. We turn that experience into posts that build authority and open doors to advisory roles, board seats, speaking, and mentorship.

Totally fine. I'm an automotive engineer who grew my audience writing about careers beyond graduation, so writing outside your field won't disqualify you. Just know LinkedIn gives higher reach when your posts match your profile, so my advise inside the program will be on how to mix your proven competence with the competence you want to build.

Because I've lived the 9-5 handicap. We're rarely taught digital writing; we're told to put our heads down and do the work. I built this to close that exact gap for people like us, with examples and language that fit how we think. Especially when you are trying to build a brand while working full-time.

Common and fair. You get scripts to talk with your company's compliance team, and scripts to navigate conversations with your manager and colleagues. We also cover the Spotlight Effect (people notice far less than you fear) and how to pick topics that grow your name without crossing your employer's lines.

It's the perfect starting point. We begin at post one with 21 templates and live guidance, so you're never guessing. Most of cohort-mates will publish their very first post inside week one.

I know the feeling. There are two things that will help you do things differently this time:

1. Posting accountability: You are not alone this time. You will have cohort-mates and me to keep you accountable

2. You will build habits that help you stay consistent this time and friendships that can continue to hold you accountable.

You keep lifetime access to all content, recordings, and templates. You leave with a system to keep publishing past post 21, plus the community and network you built along the way. Your momentum doesn't stop at week seven.

This will be a great result for me as a mentor in this program. I want you to test writing, and 21 posts is a damn good data set. If you decide to step away, you will be intentional about it and not wonder about the "what ifs". Plus, you will learn many strategies from the cohort that help you in your workplace and personal projects.

If you're self-funded or from a lower-income country, apply for a scholarship by filing this form. I want cost to be the last thing that keeps the right person out of the room.