The Influential PM: Strategy, Stakeholders, Significance
Brennan Collins
VP Product. 350+ PMs Stuck to Strategic
From Delivery Mode to Decision-Maker: The Strategic Product Leadership Course
You know how to ship. You don't know how to matter.
You execute roadmaps you didn't create, manage requests you can't push back on, and watch less capable PMs get promoted because they learned to speak the language of business before you did.
The gap isn't talent. It's altitude. You're solving problems at the feature level while decisions get made at the business level - and nobody taught you how to close that distance.
This course does. In 4 weeks, you'll build the strategic toolkit that mid-career PMs are missing:
Connect your features to business KPIs: Build a metrics ladder from what you ship → what executives fund
Defend your roadmap with logic, not opinion: Turn stakeholder demands into strategic wins (students call this "Product Judo")
Craft vision and strategy like a skill, not a gift: 9 frameworks that make the abstract concrete
Apply everything to YOUR product in real-time: Every session includes exercises on your actual work - not unrealistic case studies
AI tools show up in the course where they save you time. But the strategic thinking that makes you promotable? That's human work. This course teaches both.
What you’ll learn
Stop executing others' roadmaps. Build strategy that gets funded, speak the language of business, and win stakeholder buy-in.
Assess your skills across the Four Pillars of Product Management (Strategy, Delivery, Customer Experience, Growth)
Identify gaps preventing promotion and create action plan to strengthen weakest pillar
Ask better questions in interviews to uncover hidden desires and visualize customer journeys
Build a Product Metrics Ladder connecting feature → behavior → user outcome → customer KPI → business KPI
Distill market research into a compelling vision for the future
Work backwards from vision to define strategic milestones and outcome-based roadmap themes
Construct a foundation of context and logic to explain and defend roadmap decisions
Apply "Product Judo" to turn lose-lose situations into opportunities for stakeholder support
Build a business model that connects customer segments to offerings to revenue and to cost
Speak fluently about pricing, GTM channels, and financial models that justify investment
Master the pitch deck formula and a 60-second "café update" that gets you noticed by leadership
Build a portfolio of strategic artifacts (vision, roadmap, metrics, business model) that proves you're ready for the next level
Learn directly from Brennan
Brennan Collins
Product Executive & Educator. Helped 350+ PMs Move From Delivery to Strategy
Who this course is for
Mid-career PMs stuck in delivery mode who want to think more strategically and earn a seat at the decision-making table.
Experienced product managers who want to speak the language of business and defend their roadmap with metrics that executives respect.
PMs preparing for promotion who need a portfolio of strategic artifacts - vision, roadmap, metrics, business model - to prove they're ready
Prerequisites
3 to 10 years experience in Product Management
This is not an entry-level course. These are advanced topics. See my free content for PM foundations and breaking into product management
Experience shipping multiple iterations of the same product
No one-and-done projects here. You need to have felt the joy and pain of good and bad decisions (yours or someone else's).
A desire to lead products strategically, not just ship features
This shouldn't be about your salary (but that comes with it). You should be intrinsically motivated to grow your abilities and scope
What's included
Live sessions
Learn directly from Brennan Collins in a real-time, interactive format.
Weekly Office Hours
To apply concepts directly to your work and ask personalized questions to bolster your career
Immediately Applicable Exercises
Develop a new skill and apply it to your current work in every class.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
AI Coach Prompts/Skills
19 deep AI prompts that serve as "Brennan in a box" and improve your product deliverables long after the course is over.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
12 live sessions • 8 projects
Week 1
Mar
2
Live Lesson 1: The Mindset and Actions of a Product Leader
Mon 3/23:00 PM—5:00 PM (UTC)Mar
4
Live Lesson 2: Market Research and Visualizing Customer Needs
Wed 3/43:00 PM—5:00 PM (UTC)Mar
5
Office Hours Week 1
Thu 3/53:00 PM—4:00 PM (UTC)Optional
Reframing Your Role: The Mindset and Actions of a Product Leader
Market Research & Visualizing Customer Needs
Week 2
Mar
9
Live Lesson 3: Defining and Influencing Product Metrics
Mon 3/92:00 PM—4:00 PM (UTC)Mar
11
Live Lesson 4: Crafting a Vision and Strategy
Wed 3/112:00 PM—4:00 PM (UTC)Mar
12
Office Hours Week 2
Thu 3/122:00 PM—3:00 PM (UTC)Optional
Defining & Influencing Product Metrics
Crafting a Vision and Strategy
Free resources
Schedule
Live sessions
4 hrs / week
4 hours of live sessions + 1 office hour
Mon, Mar 2
3:00 PM—5:00 PM (UTC)
Wed, Mar 4
3:00 PM—5:00 PM (UTC)
Thu, Mar 5
3:00 PM—4:00 PM (UTC)
Projects
1-2 hrs / week
Customer interviews, customer journey map, product metrics ladder, vision, strategy one-pager, positioning statement, business model, market intelligence, cafe update. Plus bonus videos and articles for further learning.
Visual Frameworks and Templates to Learn Quickly
Learn to be a Complete Product Manager
With special emphasis on Strategy and Growth in this advanced course
Frequently asked questions
$1,799
USD
2 days left to enroll