AI Product Builder & Business Analyst

Most AI courses stop at demos. In Builder's Edge, you bring an idea and leave with a working product real people can use.
I teach the process I used to build KalosHR and HiChalk from scratch: define the problem like an analyst, design it like a product designer, then build, test, and ship it with Claude. Each week adds a layer, and by Demo Day you have a live product, a portfolio case study, and a repeatable way to build the next one.
What you'll walk away with:
(1) a one-page product spec with user stories and acceptance criteria;
(2) a clickable design and a working first version built with Claude Code;
(3) an AI product connected to real data and tools, with tests that show it works;
(4) a shipped product and a Demo Day case study.
You'll learn from real products, not toy examples: KalosHR (hiring workflows and match scoring), HiChalk (safety rules and parent transparency), and the Apply Smarter Chrome extension.
Go from idea to a live AI product, using the spec, design, build, and test process real product teams use.
Find the problem worth solving and the users who have it
Write user stories and acceptance criteria
Pick the right Claude model for cost, speed, and quality
Sketch flows and screens, then build version 1
Use plan mode so Claude plans before it writes code
Write project instructions so Claude follows your rules
Package repeated know-how into reusable Skills
Know when to use a Skill and when to use a tool
Get consistent results every time your product runs
Plug into email, spreadsheets, and APIs with MCP
Decide which tools your product is allowed to use
Keep API keys and personal data safe
Test task completion, rule-following, tool choice, and cost
Add guardrails enforced in code, not just in prompts
Hand off to a person when the AI isn't sure
Publish as a Chrome extension, web app, or internal tool
Write a portfolio case study of what you built and why
Present at Demo Day and get feedback from peers

Built KalosHR, HiChalk, ProductGeeks | BA @ Redcentric Plc, EasyJet




Professionals with a product idea and no engineering team, who want to build it themselves.
BAs, designers, and PMs who want to build products themselves, not just hand off specs.
Founders who want a working MVP before they hire developers or raise money.

Live sessions
Learn directly from Tony Ofoh in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
19 lessons • 4 projects
Turn your idea into a spec Claude can build from. By the end of the week you'll have a one-page product spec.
Find the problem worth solving
Write user stories Claude can build from
How AI agents work, and which Claude model to pick
Project 1: Your one-page product spec
Sketch how your product works, set up Claude Code, and get a first working version running.
Sketch the flow before you build
Set up Claude Code and your project instructions
Plan first, then build version 1
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort£450
GBP