Course

Build an AI-assisted ABM campaign that turns ad spend into sales pipeline

Tim Keen

Built and sold a 7-figure agency

Generate qualified leads and sales through LinkedIn + Meta ads

In this course, you'll learn the 80/20 of "Account Based Marketing", so that you can quickly run paid ads campaigns that speak directly to the exact people sales is already trying to reach, without spending months on planning or 6 figures on consultants.

Are any of these true for you?

  • Your B2B organization has tried and failed to get paid ads working.

  • You have a contractor or agency running paid ads and you have no idea if what they're doing is working.

  • You haven't even tried to run paid ads because you think they're hard or take a long time to work.

  • You know intuitively that your sales & marketing teams should be working more closely, but you don't know how to make it happen.

  • You want to drive incremental pipeline for your high-ticket B2B business.

  • You want to close a higher percentage of deals, more quickly, because your buyers already know who you are before you reach out.

If so, you and your organization would likely benefit from this course.

In four weeks, you'll turn your sales list into an audience, write ads from real customer conversations, and build the path from first click to booked call, using AI (Codex) to work faster.

What you’ll learn

Learn to reach the right buyers, book qualified calls, and close more deals without a big team or consultant budget.

  • Learn which parts of ABM matter for your business.

  • Get sales and marketing working toward the same deals.

  • Use your sales lists to reach buyers on LinkedIn and Meta.

  • Focus your budget on the people you want as customers.

  • Turn customer conversations into ad ideas with AI.

  • Create video and static ads without a production team.

  • Give the right buyers a reason to raise their hand.

  • Turn interest into booked calls and filter out poor fits.

  • Build trust before the first sales call.

  • Answer buying objections with ads, so deals can move faster.

  • See which campaigns create qualified sales opportunities.

  • Know where to spend more and what to stop paying for.

Learn directly from Tim

Tim Keen

Tim Keen

Contact

Marketing Engineer, AI Practitioner, Ex-Agency Owner, Teacher

See all products from Tim

Who this course is for

  • Heads of growth and demand generation marketers already spending on ads who need to show what that spend is doing for sales.

  • In-house B2B marketing and GTM operators who want their audiences, ads, and landing pages to support the accounts sales is pursuing.

  • Agency owners and consultants building campaigns for sales-led B2B clients who want a repeatable method they can apply to client work.

Prerequisites

  • An established B2B offer and a real campaign to work on

    Bring one offer, access to sales input, and an existing or approved ad budget so you can apply the work to your business.

What's included

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Eight live sessions with Tim

Ten hours of teaching and working sessions across four weeks. Each week includes a 90-minute lecture and demo, plus a 60-minute session to work on your campaign and get feedback.

Ad formats and campaign templates

Editable formats for expert videos, customer stories, product demos, static ads, and resource previews. Know what to write, what to film, and what to hand to your designer. Campaign templates cover buyer lists, pages, qualification, launch checks, and performance review.

Lead-magnet workshop and AI workflows

Work out what your buyers would sign up for and improve a resource you already have. If you need to make a small new one, follow the extra recorded walkthrough. Revisit the AI demos as you research, write, and build your campaign.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

What people say about learning with Tim

Reviews from my earlier LinkedIn and agency programs.

“Tim’s insights are actionable, the videos are concise, and the exercises are relevant, fun, and reinforce the learnings.”
Sean Bacastow, Founder, PureFunnel

“Tim’s hands-on approach and the actionable tips he shares are second to none.”
Rahmi Ozcan, Paid Ads & Strategy Partner, Think Digital Now

“This was my first course purchase, so I had some skepticism. But it moved quickly, it’s organized, and focused on value-driving content”
Adam Schlett, Co-Founder, Umbrella Digital

“Tim’s course solved that problem perfectly. The crazy thing is it was really simple to implement.”
Raphael Ferry, Business Dev Manager

“I’m actually in Tim’s course - he’s that good. I’ve learned so much on LinkedIn from Tim. My entire LinkedIn content strategy is literally from Tim.”
Kyle Hunt

“The price to value ratio is one of the best I’ve ever seen. I learned so much - and I’ve taken a lot of sales calls in my day.”
Evan Carroll, Founder

“But the important thing is the number of booked calls into my calendar with qualified leads. I’m really fully booked actually at the moment, almost too booked - with loads of leads coming in through my LinkedIn directly.”
Jessie Healy, CMO, Webtopia

“Talking to him and a few other ICP leads - people I actually want to talk to. Quite happy with the quality.”
Michael Rosetti, Founder

“Over the course of the program with Tim I doubled revenue in about two months.”
Alexandre Olim, Co-Founder

“I implemented one of his pitch deck tactics and I closed the client last week.”
Nativ Yako, Founder, NSY Digital

“Since taking the course, LinkedIn has become a lead gen source for us, which is awesome. It was nothing before.”
Chirag, Founder, Taco

Jessie Healy, Webtopia: student testimonial

Nativ Yako, NSY Digital: student testimonial

Bring a real campaign. Build it with me.

Each week has two live sessions. In the 90-minute teaching session, I'll explain the decisions, show examples, and demonstrate the work. In the 60-minute working session, you'll apply the lesson to your campaign, ask questions, and work through the places you're stuck.

I do this work for B2B clients with Codex open beside me. I'll show you how I find and enrich buyers, upload lists to the ad platforms, and check who matched. We'll use sales-call transcripts to make ads around the questions buyers actually ask.

Bring the targeting decision, ad draft, or landing page you're stuck on. We'll review student examples so you can see how the same principles apply to different businesses.

You'll leave with your audience, three ads across at least two formats, the path from opt-in to booked call, and a 30-day test plan. If your access, budget, and assets are ready, you can launch during the course and bring the early results back for review.

Frequently asked questions

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Reimbursement

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Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

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