Tim Herbig

Product Management Coach to Europe's most successful digital companies.

August 2026

Cohort 1

How Top PMs Align Strategy, OKRs, and Discovery

Product Coach to Europe's Top Companies

Lufthansa

Aroundhome

The Stepstone Group

Telekom

Product Management Coach to Europe's most impactful digital companies.

Make sure you measure Impact, not Releases

Most OKR training teaches teams how to phrase Objectives and Key Results more correctly. But the teams I work with rarely fail because the wording is imperfect. They fail because their OKRs contain nice-to-have KPIs, instead of strategic metrics prompting you to make hard calls about prioritization.In this 6-hour working session, you will bring your current Product OKRs and rebuild them into goals your team can actually use: tied to strategy, inside your sphere of influence, measurable before the quarter is over, and honest about the data and constraints you have.With AI making shipping faster and cheaper, weak goals get more expensive. If teams can build more things, faster, they need sharper ways to ask: what change in behavior has been created for whom by our last delivery?

A focused 6-hour working session on real-life practices that improve the value of your OKRs immediately, without a process overhaul.

Diagnose why your OKRs report instead of steer

Design a minimum viable OKR system

Choose Key Results your team can influence

Use check-ins as steering moments

Work honestly with imperfect metrics

Adapt OKRs to AI-accelerated delivery

Senior PMs and product leads You fill out OKR templates every quarter but cannot point to a decision your OKRs changed.

Heads of Product and VPsYou want goals to communicate priorities and measure progress without launching a heavy OKR transformation.

Product Ops, OKR champions, and coaches You support teams with goal-setting and need a sharper diagnostic than “outcomes over outputs.”

Tim Herbig helps you create a winning Product Strategy

Tim Herbig

Workshops

From Staring at KPIs to Prioritizing with OKRs, in 6 Hours

Lightning Lessons

How Top PMs Align Strategy, OKRs, and Discovery