The Steps
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Courses
Multi-day, guided programs to get real results
Course2 days

The Product Judgment Intensive : The PM Skill That AI Cant Replace
Go from "I have a strong feeling" to " The base rate is 22%, here's why we'll beat it, and I have 30 scored forecasts to prove it."
Apr 17 – Apr 19
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Stop building products nobody adopts
Know whether a product bet will drive adoption before you commit roadmap, budget, or team to building it.
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Course2 days

Grow & manage low frequency products
Learn ICED theory®, a logical and rigorous way to manage your low-frequency products low-freq-ue-n-cy-products /n: with episodic usage
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Workshops
Single-day, hands-on sprints to practice new skills
Lightning Lessons
Free, interactive sessions to explore new topics
Lightning Lesson45 minutes

How you can tell if a product will fail in 15 mins
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Watch now Lightning Lesson1 hour

How you can tell if a product will fail in 15 mins
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Watch now Lightning Lesson1 hour
You dont have Product Sense. You have Stories.
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Watch now Lightning Lesson45 minutes

You dont have Product Sense. You have stories
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Watch now Lightning Lesson1 hour

How you can tell if a product will fail in 15 mins
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Watch now Lightning Lesson30 minutes

How you can tell if a product will fail in 15 mins
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Watch now Resources
Tools and downloads
ResourceFree
The Anatomy of Value Propositions — The BELT+POLE Framework
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ResourceFree
The Product Judgment Test
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ResourceFree
The Product Judgment Tool: Stop Guessing, Start Tracking Your Calibration
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ResourceFree
three strategies to drive infrequency to frequency
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