The Steps

Cohort 1

Founding cohorts will enjoy: 
1 office hour with the instructor
Access to ICED theory content.

Founder Cohort - 1

Product managers who drive strategy, development, and launch of products.

Startup founders building new businesses, from MVP to scale.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Identifying opportunities and validating what to build through customer research, experimentation, and prioritization.

Finding and validating product-market fit — identifying underserved markets, testing hypotheses, and iterating to fit.

Know whether a product bet will drive adoption before you commit roadmap, budget, or team to building it.

CPO| ex- Amazon|Intuit|PayPal| Advisor

Viveck P Kumar

20 years in product. Ex-Amazon, PayPal, Intuit, PropertyGuru.

Stop building products nobody adopts

    

Amazon

Intuit

PayPal

PropertyGuru

Most teams don't create a failed product because they build badly. They fail because they bet on the wrong value. You ship a feature your team believes in. Leadership approved it. Users asked for it. The demo looked great. Six weeks later: adoption is flat. Retention doesn't move. Pricing power doesn't improve. Nobody can explain why. The problem could be execution. But more often, it was the value proposition chosen before anyone had the language to evaluate it properly. AI has made this worse. Teams now prototype in days and ship at unprecedented speed. But speed doesn't fix unclear value. It amplifies it. Products feel impressive in demos. They feel confusing or unnecessary in real use. POLE the Customer Value Lifecycle Architecture gives you the language to catch this before you commit. It treats acquisition value, liberation value, retention value, and persistent brand value as four distinct problems requiring four distinct decisions. The leaders who get this right become the people their organisations trust for the biggest product bets.

Why smart teams build the wrong thing and how to stop

Diagnose any product's value proposition in under 15 minutes

Stop mixing acquisition and retention value and design both

Design Liberation value that makes switching feel worth it

Anchor your roadmap to a Persistent value proposition that outlasts trends

Evaluate AI features by user value, not capability

Apply POLE Lite as a daily team reflex, not a quarterly exercise

This is advanced material for working practitioners. If you've just entered the industry, build foundational skills first — then return.

3+ years actively practising product

Senior PMs/Heads of Product You shape product direction. POLE gives you a structured language to pressure-test value bets before committment

Founders deciding what to build next POLE is a diagnostic, use it immediately on your current idea.

Design and engineering leaders You influence product decisions. POLE gives you the vocabulary to challenge weak value constructively.

Go from "I have a strong feeling" to 
" The base rate is 22%, here's why we'll beat it, and I have 30 scored forecasts to prove it."

CPO | Amazon, PayPal, Intuit | Advisor

AI collapsed execution time. Your team can prototype in days and ship in weeks. The bottleneck is no longer "can we build it?" It’s "should we build it?"That question is the one thing AI cannot answer for you. And getting it wrong is expensive: • Features that ship fast but don’t move metrics • Roadmap bets defended with conviction but no evidence • AI features with under 20% sustained adoption eating your best engineers • Promotions going to PMs who got lucky, not PMs who reasoned wellAI made every one of these worse. When your team ships 3x more bets per quarter, bad judgment compounds 3x faster. This intensive teaches a practical system for making calibrated product decisions, the same methodology used by elite forecasters, now applied to product bets. You’ll practice on real AI-era products, lock predictions alongside your cohort, and return 8 weeks later to see who called it right. The cost of one bad product bet at your level: 3–6 months of engineering time, $200K–$500K in resources, and a career narrative you can’t undo. This course costs less than one day of that wasted sprint.

AI can ship your feature in days. 
But it can’t tell you if it’s worth building.

Think in probabilities instead of gut feelings

Score your product judgment with the Brier Score

Forecast how fast a dominant platform loses ground

Classify bets by stakes, not all decisions are equal

Know WHY you missed, not just THAT you missed

Lock predictions. See where you rank. Return to see who won.

You’re responsible for product decisions that affect a roadmap or business outcomes. The exercises use real product bets, not hypotheticals.

You make product bets as part of your job

This course asks you to commit to probabilities and score them. If you believe product decisions are purely art, this isn’t for you

You’re open to putting a number on your judgment

One day installs the system. Calibration takes 20–30 scored forecasts over months. Plan to score 3–5 decisions per month after the course.

You’ll continue practicing after the course

Sr PMs and Product Leaders who make roadmap bets worth resources, especially AI products with uncertaion adoption.

CPOs and VPs who present roadmap bets to boards and C-suites

Founders burning runway on products. Every wrong call costs you 2-3 months of cash. This system helps you evaluate assess bets with accuracy

Managing a low frequency product is hard given that you get a small window of time with the consumers.In this 16-hour-long intense workshop covering close to 30+ consumer infrequent products such as jobs, dating, taxes, etc, Viveck will distill the practical strategies to products where consumers transact infrequently.Post that, we will explore deep into the world of value proposition, and we will explore this topic in depth. By the end of this course, you will have a toolkit to create, manage, and measure value. The framework taught here as been something I have been practicing with my team and the companies that I advice.

Accelerate the growth of your low frequency product
 

Course syllabus

The first day lays the foundation for gearing up the core strategies in day 2.

15th Feb, Saturday, 2025

The second day we deep dive into the strategies of ICED theory

16th Feb, Sunday, 2025

A weekend of fun virtual learning

Entry-level Product ManagersYou’re less than a couple of years into your PM career and want to level up.

Product LeaderYou are a PM leader responsible for scaling the products

Founders/EntrepreneursYou are a founder at an early stage figuring product market for your business

Who is this course for

What you’ll get out of this course

Managing low frequency products requires a different playbook from that of the regular products. The playbook of PM is largely derived from high frequyency products. Hence we will require a first principled approach to managing low frequency products

The nuances of understanding customers in a low-frequency product.

How can we just live with a naive classification of pain killers and vitamins for understanding customers. In this course, we will dive deeper into the way of classifying problems logically and intuitively.

How to frame customer problems better than the usual painkillers and vitamins.opic covered in your course

If we classsify the problem better then there is a better way to craft the value proposition. We will explore a new framework to craft compelling value propositions.

The anatomy of the value proposition for a low-frequency product.

We will spend outlining why managing low frequency products are a problem.

The problems with managing and growing a low-frequency product.

ICED theory as a framework to manage and grow low frequency products. We will go deep across various strategies that can help propel growth of such products.

ICED theory as a solution to navigate your growth story.

Learn ICED theory®, a logical and rigorous way to manage your low-frequency products

low-freq-ue-n-cy-products /n: with episodic usage

How you can tell if a product will fail in 15 mins

You dont have Product Sense. You have Stories.

You dont have Product Sense. You have stories

Name

CPO | Ex Amazon, Intuit, PayPal

The Anatomy of Value Propositions — The BELT+POLE Framework

The Product Judgment Test

The Product Judgment Tool: Stop Guessing, Start Tracking Your Calibration

Add credibility here (titles, accomplishments, work history, etc)

three strategies to drive infrequency to frequency

Decide what's worth building, before you build it

Most product teams don't fail because they can't execute. They fail because they diagnosed the problem wrong before they started.They picked a behaviour that looked like a problem. They built for acquisition and ignored retention. They launched with a value proposition that made sense to them but meant nothing to the customer on day one.The cost is not abstract. It is wasted quarters on features nobody adopts. It is a retention curve that will not move no matter what you ship. It is walking into a leadership review without a clear answer to why growth has stalled. The execution was not the problem. The value selection was.This workshop teaches the BELT+POLE framework — a diagnostic and design system for product managers who need to stress-test their bets before committing to them.Before this workshop, you evaluate product bets with experience and instinct. After it, you run a diagnostic. You know what kind of problem you are solving and exactly where the architecture is failing. That shift does not wear off.

Leave with a diagnostic you can run on any product decision by next Monday.

This is advanced material for working practitioners. If you've just entered the industry, build foundational skills first, then return.

Before this course, you're the PM who builds what the roadmap says. After it, you're the PM who decides what the roadmap should say

Founders &amp; CPOs who have a working product but cannot articulate why customers stay, what the moat is, &amp; how to design for it deliberately.

PMs building in fintech, productivity, health, or professional tools who want a diagnostic they can run on any product, any time.

Learn directly from The Steps

The Steps

Courses

Stop building products nobody adopts

The Product Judgment Intensive : The PM Skill That AI Cant Replace

Grow & manage low frequency products

Workshops

Stop betting on the wrong value

Lightning Lessons

How you can tell if a product will fail in 15 mins

How you can tell if a product will fail in 15 mins

You dont have Product Sense. You have Stories.

You dont have Product Sense. You have stories

How you can tell if a product will fail in 15 mins

How you can tell if a product will fail in 15 mins

Resources

The Anatomy of Value Propositions — The BELT+POLE Framework

The Product Judgment Test

The Product Judgment Tool: Stop Guessing, Start Tracking Your Calibration

three strategies to drive infrequency to frequency