Beyond the 9 to 5: Build a Business From What You're Great At, With AI
Angelina Fomina
Ex-Meta Product Lead & 3x Founder
Build a business from what you're already great at
You have an idea. Or a hunch you could do more than your 9 to 5. But you don't know what to build, where to start, or how to keep going without burning out.
Most courses teach you tools. They skip the hardest question: what should you build, and why are you the one to build it? This program starts there, with your strengths, experience and purpose, then gives you the AI skills, product process and marketing systems to make it real.
In 12 weeks you'll turn your experience into a clear offer or working prototype using the latest AI tools, test it with real people, and leave with a go-to-market plan and a financial plan for earning beyond your corporate job. No coding needed.
Taught by a product leader at Meta, Shopify and BetterUp and 3x founder who grew a company to $1M ARR, with 300+ coaching sessions behind the method.
Discover what to build from what you're great at.
Validate the problem and design an offer people pay for.
Build a working prototype, automations and AI agents.
Launch with marketing systems and a go-to-market plan.
Every project doubles as a product portfolio piece if you're moving into product or AI roles.
What you’ll learn
A 12-week founder program: find what to build from your strengths, build it with AI, and launch it to real customers.
Build a founder mindset: handle fear, uncertainty, rejection and consistency.
Create your financial plan: runway, income goals and when to leave or stay in your job.
Design a sustainable weekly rhythm so you build without burning out.
Map your strengths, expertise, story and purpose to find your unfair advantage.
Use purpose and personality assessments to narrow down ideas that fit your energy.
Pick the business you're uniquely positioned to build, not just a trendy one.
Run customer discovery like a product manager: personas, jobs to be done, interviews and pain points.
Choose your model: services, consulting, digital product, community or software.
Design and price an offer people will actually pay for.
Set your product vision, prioritize with RICE or MoSCoW, and map a now-next-later roadmap.
Write a clear product spec with AI and decide what to build, automate or delegate.
Design user flows, then build, test and publish a working prototype, no coding needed.
Pick your north star metric, set up simple analytics and run experiments to learn fast.
Connect your tools into automated workflows and know when an AI agent should take over.
Build an agent that does real work: research, outreach, onboarding or content.
Nail your positioning, brand story and messaging.
Set up an AI-powered content and lead system: LinkedIn, newsletter, lead magnet.
Plan your launch, land your first customers and pitch at Demo Day.
Learn directly from Angelina
Angelina Fomina
Ex-Meta Product Leader, 3x Founder, Career & Performance Coach
Who this course is for
You're a corporate professional with an idea and want to build something of your own on the side or as your next chapter.
You're a coach, consultant or expert who wants to turn what you know into a scalable offer, product or AI tool.
You're moving into product or AI roles and want hands-on building experience and a real portfolio project.
What's included
Live sessions
Learn directly from Angelina Fomina in a real-time, interactive format.
Weekly live group coaching
12 weeks of live sessions with Angelina every Monday at 7:00 pm ET. Recorded if you miss one.
Online lessons
Step-by-step lessons on purpose, product discovery, AI building, automation, marketing and finance.
Assessments, tools and coaching plan
Strengths, purpose and founder-readiness assessments, your personal coaching plan, and offer, pricing and launch templates.
AI build kit
Prompts, templates and setups for building prototypes, automations and AI agents.
Product toolkit
Discovery scripts, strategy and roadmap templates, a PRD template, and a metrics and experiment tracker.
Financial plan and runway calculator
Know your numbers and when it makes sense to go part-time or full-time.
Cohort of peers
A small group of builders for feedback, accountability and first customers.
Demo Day and portfolio piece
Present your offer or prototype and leave with a project you can show.
3 bonus courses
Fractional Leadership & Consulting, Create a Course or Coaching Offer From Your Experience, and Get Your First 100 Customers.
Optional private coaching
Add three private 60-minute sessions with Angelina for $399.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
12 live sessions • 50 lessons
Week 1
- 📄
Founder Mindset, Readiness & Your Financial Runway
- 📄
The Reality of Starting Your Own Business
- 📄
Planning, Goals & Accountability
Founder Mindset, Readiness & Your Financial Runway
Build a founder mindset for fear, uncertainty and rejection. Check your readiness, create your financial plan, runway and income goals, decide when to stay in your job or leave, and set a sustainable weekly rhythm.
Feb
1
Week 1 Live: Founder Mindset, Readiness & Your Financial Runway
Week 2
- 📄
Your Unfair Advantage: What to Build
- 📄
Zero-to-Start Framework
- 📄
Brainstorm Ideas & Opportunities
- 📄
BONUS: Exercises to Boost Creativity
- 📄
BONUS: 'CONSUMER' Framework to Come Up With Ideas
- 📄
BONUS: 'PASTRAMI' Framework to Come Up With Ideas
- 📄
Prioritize Ideas
Your Unfair Advantage: Strengths, Purpose & What to Build
Map your strengths, expertise, story and purpose. Use purpose and personality assessments, generate ideas from what you're great at, and pick the business you're uniquely positioned to build.
Feb
8
Week 2 Live: Your Unfair Advantage: What Should You Build?
Testimonials
- Working with Angelina was a game-changer during a pivotal point in my career. As a clinician exploring non-clinical paths, I was overwhelmed by the uncertainty of how to translate my experience into something new, meaningful, and aligned. Angelina met me right where I was, with deep compassion, intuition, and the kind of clarity that only comes from someone who truly understands this journey. Her coaching offered the ideal balance of strategic frameworks and soulful insight. She asked the right questions, helped me reframe limiting beliefs, and guided me through complex decisions with grounded wisdom and empathy. I never felt like just another client. I felt seen, supported, and championed.
Dr. Rinki Varindani Desai
Clinician and Healthtech Entrepreneur - I gained hands-on experience helping a founder with his startup. It was an invaluable opportunity. I was part of brainstorming meetings, and discussions involving designs, roadmaps, and the product. I cannot recommend this program enough. In my journey of transitioning from physical therapy to product management, this was an amazing experience.
Gabriel Ortiz
Physical Therapist turned Product Manager - I am blown away with Angelina's knowledge and skills in product management. She takes a very structured and organized approach to tackle product strategy, roadmap creations, and stakeholder management. She is also a very creative and sound individual, and I am very pleased to have worked with her!
Santiago Larrarte
Product Leader - Working with Angelina has been a transformative experience. Her intuitive coaching, energy readings and the energy healings are deeply insightful, and her presence is both grounding and uplifting. It's a cool combination of spiritual guidance, yet a wealth of knowledge from her own experience in corporate tech and as a founder, and an energy healing at the end. You'd usually go to three people separately for this. I’ve walked away from every session feeling more aligned, clear, and empowered.
Andrew Mcneel
Software Engineer - Working with Angelina was like being gently but powerfully guided through a threshold moment in my life. I connected with her during a time of creative transition. Angelina doesn't try to rush the process. Instead, she offers something much more valuable: clarity, compassion, and a sense of spaciousness to explore. She has a rare ability to reflect back both your gifts and your tensions. She helped me see that my dual nature isn’t a contradiction but a superpower. If you're in a creative shift, questioning your direction, or carrying many ideas that need honoring and sorting, Angelina is the person you want beside you.
Silvie Hibdon
Strategy & Consulting - I am very grateful for this Akashic Records reading and energy healing. Since then I feel like I have a clearer plan on how to move forward with my whole life literally. You channelled powerful insights about how my business can evolve in the most aligned way with my gifts and in coherence with who I am. It took so much pressure off of my shoulders which allows me to create from an authentic and integrated space.
Marlene
Energy Healer & Medicine Woman
Build, automate and delegate with AI, no coding needed
You'll learn AI the way product managers use it: to decide what's worth building, then build it fast.
From idea to working AI solution: decide what to build, automate or hand to AI. Use AI as a thinking partner to scope your idea, write a clear spec and keep the build small enough to finish.
Build and ship a real product: go from idea to a working prototype or app with an interface, saved data and AI features, using AI app builders. Test it with real users, improve it and publish it.
Automate the repetitive work: connect your email, calendar, docs and tools into automated workflows for onboarding, invoicing, content and follow-ups. Learn when a simple automation is enough and when AI should step in.
Build AI agents that work for you: set up agents that research, draft outreach, prep calls and run tasks with the tools and context you give them.
Works with Claude, ChatGPT, Gemini and popular no-code builders.
More from clients
"My Akashic record reading with Angelina was incredibly insightful and enlightening. It gave me the clarity and motivation I needed to move forward in areas of life and my business where I had been feeling stuck. Angelina’s unique combination of skill and deep intuition brought layers of meaning and guidance that I truly wasn’t expecting. So grateful for the experience and her gift."
Antonella, Holistic Wellness Teacher
"My akashic records reading/coaching session with Angelina was very insightful. It gave me a lot to think about. I loved the practices and exercises Angelina provided to help me with my business. I felt the reading was spot on about burnout but still trying to push forward and wanting to create a meaningful life. The reading was also encouraging which I appreciated. Thank you Angelina!"
Deondra C., Hypnotherapist and Transformational Coach
"Angelina is an exceptional mentor. We began our journey together as I was transitioning jobs. I landed my dream role as a result of our partnership! She combines a deep knowledge of best practices with rich experience. She's taught me that real-life scenarios often require us to adapt and innovate beyond established frameworks. Her p
"With just the first meeting with Angelina, I had more confidence and a clear step-by-step plan that helped me do a complete career change and transition into tech. Throughout the program she provided me with valuable insights and strategies needed to make the right decisions. She introduced me to a really powerful system that
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