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Practical Claude Cowork Workshop for Marketers

Tata Maytesyan

AI in Marketing expert ex Picsart, Nike

Make your Claude practical: from prompts to independent marketing workflows

You are a marketer, and you got Claude subscription. But it just does not feel like you are using it properly.

Maybe you could not find time to figure it out.
Or it's unclear if the system set-up is done correctly
And you still have not build agents and skills which work well.

If that's you, I've got you.
In the last months I have been testing and experimenting with Claude Cowork. It is incredibly powerful. But without the right workflow or actual builds, it often stays just a cool tool, a fun experiment.

In this 3-hour practical workshop I will help you set up Claude with more structure and purpose and actually build systems for your work. Live. Together.

  • How to choose the right tool for a task: Claude Chat vs Cowork vs Code.

  • How to etup your Claude Cowork for better, more reliable output: Context window, refinement, and custom instructions.

  • How to break down your marketing workflow and build Claude Skills from most "high value" ones.

  • Build live with me solutions to delegate part of your marketing tasks to Claude: from research and briefs to drafts and analysis.

You will leave with a clear idea how to use Claude, better outputs quality, and more confidence. It will be fun too!

Workshop agenda

  • 9:00AM EDT

    Part 1: Setup the foundations and tools

    Understand which data, inputs and connections you need to give AI the right context. How to get ready to set-up Claude for your marketing workflows

  • 9:30AM EDT

    Part 2: Claude Cowork introduction

    Difference between Claude Chat vs Cowork vs Code for marketing. What to use for which use case. How to set up projects, uploads, connectors, skills.

  • 10:00AM EDT

    Break

    Grab a coffee or stretch your legs. Or maybe continue building.

  • 10:15AM EDT

    Part 3: Live demo: from workflow to Claude Skills

    From workflow to own skills: I will show you my entire system which builds on your insight and knowledge. Then demo content calendar, research assistant and morning brief.

  • 11:00AM EDT

    Part 4: Guided build: delegate your tasks

    We will build together live content calendar automation and research (scraping socials) tool for your marketing tasks.

  • 11:45AM EDT

    Q&A and Sharing wins

    We will discuss what we learned, what you plan to build next and what questions you got.

Learn directly from Tata

Tata Maytesyan

Tata Maytesyan

Contact

Growth Architect and AI Marketing systems expert. ex Picsart, Nike

Who this workshop is for

  • Marketing managers and leads who already have Claude subsctiption and want to up-level how they use it, but don't find time to set things up

  • Freelancers, fractionals and Agencies working with a few clients, who need to build scalable systems, and need clear guidance, not AI hype.

What's included

Tata Maytesyan

Live sessions

Learn directly from Tata Maytesyan in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Frequently asked questions

$290

USD

May 15
·

3 cohorts