Partnership Revenue for Founders and SMB Owners: Your Channel Engine from Zero
Sergey Yudovskiy
Two-time YC founder
Alex Astafyev
Startup mentor and partnership leader
Build the partner channel that generates scalable revenue
Acquiring customers through direct sales and paid ads keeps getting more expensive. Partnerships are one of the few channels that compound — they get cheaper and stronger over time. But most founders never get there. They treat partnerships as a side project, or copy enterprise-style programs that take months to build and quietly produce nothing.
The result is the same trap over and over: a pile of "signed" partners who never send a single deal, and six to twelve months lost finding that out.
This course gets you past that. It is built on the exact frameworks we used to scale ElectroNeek's partner revenue from zero to $5M — stripped of the enterprise overhead that does not fit a company under $10M ARR. In five live sessions you will not just learn what partnerships are; you will build your Ideal Partner Profile, design a Minimal Viable Partner Program, write the outreach to land your first partners, and leave with a 90-day plan to turn them into revenue.
It is taught by founders, for founders — every framework is designed to be run by a small team with limited time, starting now, not after you hire a BD lead.
What you’ll learn
Turn partnerships into a revenue channel you can open, run, and scale yourself—a compounding growth skill for any company you build.
Map the 7 partner types against your product and stage so you pursue only the models worth your time. Leave with a prioritized shortlist.
Pin down who a great partner really is, so you stop wasting cycles on ones who never sell. Leave with a completed IPP for your startup
Frame the value you offer a partner—not your customer—in one sharp line. Leave with a tested value proposition for your outreach
Build the smallest program that can produce revenue: tiers, incentives, deal registration. Leave with an MVPP you can show partners now.
Turn your IPP and value prop into first contact, even without warm intros. Leave with an outreach sequence reviewed by the instructors.
Pull it together into a quarter plan: onboarding, activation, co-sell. Leave with a 90-day plan, KPIs, and a partner funnel to manage it.
Learn directly from Sergey & Alex
Sergey Yudovskiy
2x founder: ElectroNeek (W20) & Adentris (P25). Channel-first growth.
Alex Astafyev
Co-Founder of ElectroNeek (YC W20) | Mentor to YC-Backed Startups
Who this course is for
Pre-seed to Series A founders (and their teammates) who want partnerships as a real revenue channel
Founders with no partnership experience — this builds from first principles
B2B startups and SMB owners under ~$10M ARR planning to grow revenue
What's included
Live sessions
Learn directly from Sergey Yudovskiy & Alex Astafyev in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Live Q&A with Partnership Experts
A live Q&A with ElectroNeek leadership — ask anything about scaling partner revenue from zero
1:1 sessions for each participant
A 1:1 deep-dive into your own partner program blueprint
Like-minded entrepreneurs
A small cohort of founders building partner channels alongside you
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
5 live sessions • 12 lessons • 3 projects
Week 1
Aug
18
Live Session 1. Introduction to partnerships. The 26% of ARR you're missing: why partnerships can't wait.
Tue 8/183:30 PM—5:00 PM (UTC)Aug
20
Live Session 2. The Minimal Viable Partner Program (MVPP). Essentials for building your partner program
Thu 8/203:30 PM—5:00 PM (UTC)
Part 1. Fundamentals of indirect revenue
Part 2. Minimal Viable Partner Program
Week 2
Aug
25
Live Session 3. First Revenue Partners: Getting Your First 2–3 Active Partners
Tue 8/253:30 PM—5:00 PM (UTC)Aug
27
Session 4. Live example of ElectroNeek Partner Program. Q&A with ElectroNeek Leadership.
Thu 8/273:30 PM—5:00 PM (UTC)
Part 3. Winning first partners
Part 4. Example of ElectroNeek Partner Program and Q&A
Schedule
Live sessions
3 hrs / week
Tue, Aug 18
3:30 PM—5:00 PM (UTC)
Thu, Aug 20
3:30 PM—5:00 PM (UTC)
Tue, Aug 25
3:30 PM—5:00 PM (UTC)
Projects
2 hrs / week
Async content
1 hr / week
Testimonials
Took this course and it was well worth the time. Alex clearly knows partnerships inside out and the sessions were practical based on his lived experience, not theoretical stuff. Walked away with a clear framework for how to structure and scale a partnership channel for our industry and product specifically. (we recently signed our biggest customer from what we implemented)
But what was most valuable was the personal attention Alex paid to everyone, helping us turn the information into something that actually works.
He has even offered to keep helping as we progress, which says a lot. Would recommend. Legend.
Adam Gamieldien
Co-Founder & CRO, Certus AI (YC S25)I actually took this partnership course. It was super insightful, as I haven't had any touchpoints with this topic previously. The sessions were very hands-on and ended with a quick and helpful homework assignment to gain momentum. During this time, we closed a few partnerships with the help of Alex's input. I can highly recommend this if partnerships is a channel you want to double-down on or at least explore!
Christopher Grittner
Founder & CEO, Hey Telo (W25)
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