Systems Architect · ConsciOS Creator

Identify your 4 Jump Engines (Product, Customer, Cash, Skills) and see exactly where value accumulates and where it leaks.
Apply the 4 Jump Drivers (Innovation, Governance, Interaction, Culture) to understand why your system behaves the way it does.
Build a complete Systems Architecture Map — the course's primary deliverable — for your own venture or organization.
Apply the 9 Universal Systems Laws to diagnose why your venture behaves the way it does — even when the cause isn't obvious.
Recognize the 6 System Archetypes — recurring failure patterns — before they compound. Know how to intervene at the structural level.
Identify exactly where AI creates leverage in your venture — and where it creates risk. Design AI as a layer on top of a coherent system.
Avoid the most common AI mistake: automating a broken process. Learn to fix the system first, then amplify it with AI.
Deconstruct Apple across 5 decades using ConsciOS. The same model explains their rise to $3.5T and why they're struggling with AI today.
Apply the same analytical lens to any company, team, or venture — including your own. A transferable skill, not Apple trivia.

Systems architect, triple Master's, Carnegie Mellon (MISM), 31+ years exp.

Live sessions
Learn directly from Han Kay in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
The ConsciOS Practitioner Certificate — share your systems intelligence credential with your employer or on LinkedIn.
The Apple Masterclass
Week 5 is a full systems deconstruction of Apple — from the 1976 garage to $3.5T — using the ConsciOS lens. The same model explains every era of Apple's history, including why they're struggling with AI right now. Originally 200 slides of primary research, updated through 2025.
5 weekly systems projects
Each week you build one component of your Systems Architecture Map — the course's primary deliverable. You leave with a complete, diagnosed, AI-integrated map of your own venture or organization.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
10 live sessions • 15 lessons • 4 projects
May
24
Live Session 1 — The Universal Building Language (90 min)
May
24
Live Session 2 — The Four Jump Engines (90 min)
May
31
Live Session 3 — Universal Systems Laws (90 min)
May
31
Live Session 4 — System Archetypes (90 min)
Live sessions
3 hrs / week
Two 90-minute live sessions per week. Sessions combine teaching, live Q&A, small group exercises, and peer critique of weekly projects. Recordings available if you miss a session.
Sun, May 24
5:30 PM—7:00 PM (UTC)
Sun, May 24
7:00 PM—8:30 PM (UTC)
Sun, May 31
5:30 PM—7:00 PM (UTC)
Projects
2 hrs / week
One structured project per week that builds toward your own Systems Architecture Map. Designed to take 1–2 hours. Your project is reviewed and discussed in the following live session.
Async content
2 hrs / week
Pre-session readings from the Conscious Systems Playbook, short video primers, and the weekly Personal Systems Audit worksheet. Designed to take 2–3 hours per week. All async material is optional but strongly recommended.