Steen Rasmussen

GA4 / B2B tracking specialists

Cohort 1

GA4 / B2C tracking specialists

Finding your balance between making stuff happen and having time to think by finding your momentum.

Fourdaylessons

Stop overthinking and start executing. Tired of being stuck in a "but, what if" moment and being unable to get stuff done. Period. Closed. This guide gives you 10 actionable ways to overcome hesitation, make faster decisions and lead with momentum. Based on real-world insights from industry leaders and experiences from the first European company to go to a full 4 day/ 30 hour work week. Get inspired on how to prioritize by impact, ditch perfectionism, and turn action into a habit. Unlock your own smarter decisions, now.

The Urgency Playbook: 
10 Practical Methods for Decisive Action
 

A session by Steen Rasmussen where he dives into the initial discussion of the warning signs you should be looking out for in your GA4 Campaign tracking setup. This is an overview to get you a taste of what to expect in the full Cohort.

3 Signs Your Google Analytics Marketing Data is Broken. 

In a world where burnout is rising and productivity is plateauing, the 4-day work week has emerged as a bold new approach to working smarter - not just harder. But cutting a day from the calendar doesn’t automatically improve output. It takes mindset shifts, data-driven clarity, and systems that prioritize what truly matters. A mindset shift you can use 24 hours a day, 7 days a week. This course is designed to help professionals, team leads, and decision-makers harness lessons from real-world 4-day work week experiments to create high-impact results with less time and getting things done. You’ll learn how to use data as your compass to reduce wasted effort, optimize collaboration, and increase team focus while avoiding the traps of hustle culture and performative busyness. Through interactive sessions, simulations, and hands-on frameworks, participants will:1. Explore why traditional time management is failing modern teams. 2. Use data to identify hidden inefficiencies and performance drains. 3 . Shift from time-based to outcome-based productivity models. 4. Design team rituals and systems that support deep focus in fewer hours. 5 .Lead with clarity, not chaos, building sustainable momentum across workweeks. 6. Each session includes live teaching, real company case studies, group discussions, and individual reflection. By the end of the course, you’ll walk away with a customized action plan to get more out of every single hour you work by make better decisions and driving greater impact without burning out your team or yourself.

Using Data to Achieve More in Less Time

Course syllabus

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Saturday's

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April 8th,2025

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Weekly projects

Course schedule

Executives, managers &amp; senior leaders – Senior leadership looking to instill urgency in their leadership and decision-making.

Marketing &amp; Digital professionals – Those who need to move projects and campaigns forward quickly while balancing speed and risk.

Entrepreneurs &amp; Business Owners – Individuals who must act fast to seize opportunities and drive business growth.

Who is this course for

What you’ll get out of this course

We’ll unpack why activity doesn’t always equal impact—and how staying busy can actually hold you back. You’ll learn to spot vanity productivity and shift your efforts toward work that truly drives results for your team and organization.

Understand the hidden costs of “looking busy” versus real output

Not all hours are created equal. You’ll learn to detect the silent time-wasters that drain energy and momentum—like excessive meetings, reactive work, or vague priorities—and replace them with structure and focus.

Learn how to identify and eliminate time leaks and shallow work

We’ll explore real-world examples from companies that have embraced the 4-day work week—what worked, what failed, and why. These case studies will help you draw insights to build a realistic and effective model for your own team.

Analyze global case studies of successful 4-day week experiments
 

High-impact work often hides behind the noise. You’ll learn how to use data to clarify what really moves the needle in your role or team—and ensure you're spending your limited hours on the things that matter most.

Use data to define what high-impact work looks like
 

With less time, every decision matters. We’ll introduce you to decision-making models like the 80/20 Rule, OODA Loop, and RAPID, helping you choose wisely, act quickly, and keep things moving without getting stuck in analysis paralysis.

Apply decision frameworks that enable faster, smarter prioritization
 

You’ll learn how to lead with clarity, setting expectations, reducing back-and-forth, and aligning your team around shared goals. This means less confusion, more ownership, and momentum that’s actually sustainable.

Communicate priorities clearly and align team efforts with measurable outcomes

This isn’t about wishful thinking—it’s about strategic change. You’ll walk away with a clear, tailored plan that helps you or your team achieve more in less time, backed by data, tools, and a fresh mindset.

Build a roadmap to reduce work hours without reducing results
 

Using data to avoid inaction and create decision and action momentum 

By the end of this course, you'll have an operational understanding of how to track better, measure the right things, and optimize your B2B marketing campaigns based on Google Analytics. transforming your approach to deliver an actual document return on your marketing investment. This 6-session Maven course is designed to take your understanding of Google Analytics for B2B marketing and campaign performance measurement to a whole new level by both correcting wrong assumptions and adding new skills and understanding. Whether you're a marketing professional, data analyst, or growth strategist, this course will equip you with practical knowledge and insights to elevate your B2B marketing analytics game. You’ll learn how to track, measure, and optimize your campaigns with precision, ensuring maximum return on investment (ROI) and a clear understanding of how your marketing efforts impact the bottom line.

The promise

Tuesdays & Thursdays

November 5th

B2B marketing professionals with a need to be able to trust Google Analytics enough to make strategic marketing decisions based on the data

B2B data and digital analysts who needs the data collection to narrowly match the business needs and secure an AI ready data quality level

B2B growth marketeers who uses the data for tactical daily budget andcampaign descisions and needs to trust the data matches the objectives

What you’ll take home

Securing a shared understanding of how B2B tracking can better match the purchase process and behavior of the customers - and exploring the full potential of the data in GA.

Establish a framework for understanding how B2B marketing and campaign tracking in GA4 actually works

In the new age of B2B analytics utilization the winner is not always the one with the most advanced setup, but the one who makes the least mistakes. together we map where the dangerzones are and how to avoid or handle them.

Pitfalls and common mistakes in campaign tracking and how to avoid them

Helping defining the boundries for B2B tracking in GA and delivering actionplan for getting there.

Redefine your tracking setup to match the business needs, objectives and culture

Data quality is a critical for our ability to use data in AI. We help you define the quality of your data and what initiatives might be relevant to future prove it.

Make sure your GA4 data is AI ready

Setting the termonology straight and delivering a next generation understand of the practical use of data in the interesection between B2B, marketing and sales.

Best practices for analyzing campaign performance in B2B environments

Exploring the actually connection between campaign and traffic measurement to fully understand the elements of B2B analytics ROI and how to use this operationally

Create guidelines for managing and measuring your B2B marketing investing optimally

Most people assume they know campaign tracking in Google Analytics. They don’t. This course will secure return on marketing at a new level.

International analytics keynote with a passion for moving minds and businesses

Treating Decisions as Assets, Not To-Do Items.

Director of Data Innovation at IIH Nordic, Keynote Speaker and Data Visionary.

Slobodan (Sani) Manić

Founder of No Hacks Podcast, CRO Specialist, and Digital Optimization Strategist

Learn how to shift from "busy" to "focused" by identifying which decisions take the most mental energy and simplify them

Time Isn’t the Problem, Attention Is.

Discover a decision-making method that treats each decision as a lever for momentum, not just a task you’re avoiding.

Decisions Are Assets, Not To-Do Items

Offer a concrete and concise explanation of how you will
help students understand and apply this lesson.


Rhythm Over Hustle

Speed, Clarity, Action: The New Decision-Making Edge

Andi Jarvis

Marketing strategy, Professional speaker, Strategy Sessions podcast host.

Discover how working with tighter deadlines (like in a 4-day workweek model) can lead to better outcomes, not worse.

How time constraints improve focus and execution

Understand the real habits and thinking patterns behind confident, timely decision-making.

How top leaders make fast decisions with clarity

Learn how urgency, when done right, becomes a cultural advantage-not a stressor.

Ways create momentum across your team

Act Now: The Hidden Cost of Waiting

Jesper Astrom

Tactical Growth Engineer, Martech Specialist, Author of The System

Understand how choosing not to act sends signals to your team, stakeholders, and competitors, often louder than action

Inaction Is a Decision

Learn how delays erode trust, momentum, and opportunities over time, even when the surface seems calm.

Cost Compounds Quietly

Walk away with a simple decision-making tool to break hesitation loops and move forward confidently

Shift from Stuck to Strategic

From Stuck to Start: Removing Barriers to Action

Chris Kubby

Social media speaker & CEO | 11B+ views | Featured in Forbes & Ad Age

Identify common psychological, organizational, and structural barriers that prevent individuals or teams from taking act

Improve accountability, motivation, and follow-through

Analyze real-world scenarios to assess the root causes of inaction and differentiate between surface-level symptoms and

Translate insights into meaningful progress

Apply proven strategies and tools to effectively overcome identified barriers and initiate consistent, goal-aligned acti

Make better, faster decisions

How to leverage "The Cost of Inaction" for growth

Understand how inaction can lead to missed opportunities, stagnation, and long-term negative consequences.

Recognize the risks and costs

Learn the importance of timely decision-making and adapting to changing circumstances with data support.

Develop a sense of "proactive ugency"

Identify practical steps to overcome inertia and drive meaningful progress with confidence during uncertainty.

Own the next step

"Apple’s Insights: Are Your Ads Selling The Right Thing?

Learn how marketing analytics platforms, like GA4, can help explore the purchase paths of the uses.

Understanding Purchase Patterns in Digital

Set up multi-touch attribution to track customer touch points across products and campaigns.

Implementing a Multi-touch Product Campaign Understanding

Expand your approach to digital marketing inspired by Apples insights and the new connection from product to purchase

Analyzing patterns "Apples" style: Attribution in Action

The "Audi Framework" Your Path to Datadriven Recommendations

Understand the critical difference between the four types of outcomes and how to turn them into actionable insights

4 different Angles on Actually Analyzing Data

Narrow down the data-set you analyze by making sure you focus on the right segment for your objective

A Framework for Tactical Segmentation Analysis

Get introduced to a systematic method for analyzing analytics through the "Audi Framework" approach.

The Audi Framework: A simpler path to analyzing for action

How Much Are You Paying for Basic GA4 Marketing Mistakes?

GA4 might be built to handle marketing tracking, but it doesn't deliver anything out of the box

The one thing most people misunderstand about GA4

By understanding the flow of data in GA4 you get to a clear idea of the 3 mistakes and how much budget you could loose

3 Mistakes that is burning your budget

Understand the impact of attribution errors on your marketing performance and how to tackle them on a daily basis

Quick fix your attribution

3 signs that your Google Analytics marketing data is broken

Three things to monitor to make sure you are able to make correct marketing decision based on you GA data.

3 Google Analytics Marketing Data Quality warning signs

Google Analytics can be setup in many ways, but they are not all optimal to get the infomation you need.

Why a "by the book" setup will not tell you what you think

What can a full marketing setup secure you of insights that you can't get today.

Steen Rasmussen

Steen Rasmussen

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