Steen Rasmussen, a visionary in digital analytics with a passion for unlocking data-driven marketing's potential. As Director of Data Innovation at IIH Nordic, Steen drives business growth through data insights.

A pioneer not just in analytics but also in workplace transformation, Steen was part of the management team during the 3-year change management process that transformed IIH Nordic into a 4-day, full-salary, 30-hour work week organization in 2017.

This made the agency one of the first in the world to successfully adopt the model, which is still in place today.

The shift led to measurable improvements in productivity, focus, and employee satisfaction, proving that working smarter can deliver greater impact.

Steen's impact extends globally as a captivating speaker. He humanizes data, inspiring change from Silicon Valley to Mumbai. His warmth and authenticity make complex ideas relatable.

Beyond speaking, Steen serves on industry juries, boards, and educates future analysts. He leads Web Analytics Wednesday Symposiums, hosting them for 15+ years, and brought MeasureCamp to the Nordics.

Steen's journey embodies human connection, empowerment, and progress. Bridging data and real-world impact, he inspires us to embrace data-driven insights' transformational power.