Get chosen: turn what sets you apart into messages that win clients
Stacy Eleczko
Positioning & Messaging Strategist
See what your buyers compare you to, and leave with messages that set you apart
Your business runs on referrals, and that’s great. Until a month goes slow and you realize you have no idea where the next client is coming from.
Here's how it shows up:
The call went great, then they go silent and you never find out who they picked instead. (Or you find out they did nothing at all.)
You introduce yourself and hear “oh nice” instead of “tell me more.”
You open three competitor sites and realize you could swap the logos.
Referrals work because you’re borrowing someone else’s trust. Everywhere else, you have to earn it by showing why you’re the pick over every other option.
Nobody ever showed you how to see what your buyers are weighing. So no, you’re not missing something obvious. But they are comparing you to something right now, whether or not you’ve looked.
And when you know what you’re being compared to, it gets much easier to say why you’re different.
Bring your list of alternatives. Leave knowing why someone should pick you over every one of them.
What you’ll learn
See what your buyers compare you to and how to speak to it, so you go from sounding like everyone else to being the one they choose.
Use the four-alternatives framework: direct, indirect (including AI), status quo, and inaction
Map what your clients compare you to, including doing it in-house, trying AI, and waiting
Start from your own list of alternatives, with a starter guide if you need one
Review how your alternatives talk about themselves
Know what to look for in your alternatives’ messaging, beyond comparing offers and price
Mark what’s crowded and what’s wide open, so your website and outreach stop blending in
Work through your own alternatives to find your strongest differences
Answer “why you?” in a sentence instead of a paragraph
Share your findings with me and the group, and hear what stands out and what doesn’t
Come up with messages you can use across your website, outreach, and sales calls
Keep your message consistent everywhere buyers meet you, whoever is delivering it
Anticipate what your buyers need to hear before they ask
Spot the objections your messages need to address, using what you learned about your alternatives
Brainstorm content ideas from your research
Never stare at a blank page wondering what to post
Have ideas ready that show buyers the proof behind your differences, not just the claim
Workshop agenda
Meet the four kinds of alternatives
See how your buyers weigh direct options, indirect ones (including AI), the status quo, and doing nothing.
Watch me map a business’s alternatives
I’ll walk through a real example, so you can see how it’s done before you try it on your own.
Map your own alternatives
Start with your list. Work through direct competitors, then indirect options, then the status quo.
Compare your alternatives’ messaging
Compare how they describe themselves beyond offers and price, and mark what’s crowded and what’s wide open.
Name your differentiators and get feedback
Find your strongest differences, then share them with me and the group to hear what stands out.
Come up with 3-5 consistent messages
Turn your differences into messages you can use across your content and copy, and note the objections they’ll need to answer.
Brainstorm your content ideas
Brainstorm content ideas from your research, so you can say the things that back up what sets you apart.
Learn directly from Stacy
Stacy Eleczko
B2B Positioning & Messaging Strategist, Speaker | Earn trust & be chooseworthy
Who this workshop is for
Founders and entrepreneurs
You’ve grown through referrals and want new clients from beyond them, without guessing what sets you apart.Marketing leads
You need a message the founder, sales, & the whole team can say the same way, based on what buyers actually compare you to.Small-team leaders
You want your team giving the same answer to “why you?” and ready for the objections buyers raise before they come up.
What's included
Live sessions
Learn directly from Stacy Eleczko in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Testimonials
There’s a reason why Stacy is the positioning strategist I always recommend: she has a unique way of cutting through the noise and getting to the (profitable) gist of the problem.
I jumped at the chance to have her speak to my members because I knew her insights would be invaluable. In a short workshop, she got me to reconsider my positioning and redo my messaging.
And she had proof for everything she suggested or taught.
Adriana Tica
Growth & Marketing StrategistWhat stood out most was how psychologically insightful and practical the process was. It made the research feel meaningful instead of mechanical, and it gave me a much deeper understanding of the people I want to serve. As a result, writing my new copy has become dramatically easier and far more aligned.
Thank you for sharing your brilliance so generously. Your work is incredibly valuable.”
Risa Haasbroek
Mindset Coach
Why I built this
When I start working with a new client, I dig into their competitors’ marketing to make sure I understand the whole competitive landscape. Often when I open their websites in a bunch of tabs, everything sounds the same. Sometimes I even get confused and think I’m still on the same site.
Then my client tells me they know exactly what sets them apart. But when I check, it’s the same thing all their competitors are saying.
That moment is always an aha for them. It’s also the Proximity Trap™ at work. Businesses that grow on referrals hit a ceiling, because they never had to worry about the alternatives their buyers were considering. Beyond their network, that’s where the gaps in the market start to show.
I built this workshop so you can have that aha moment too, with me, in one live session.
Frequently asked questions
Beyond this workshop
Before: a short starter guide, sent when you enroll, to help you build your list of alternatives
During: a workbook that walks you through each step and gives you one place to organize everything you find
After: a free open Q&A for any questions once you start putting your messages to work
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
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Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$250
USD
11am–2pm EST