Speak So You Are Heard. Even under pressure.

Prof Bryan Cassady

Educator and Business Owner

Jay Nawrocki

Founder African Speaker Bureau

Build a Decision Talk for a Real Meeting in 10 Days

When pressure hits, smart people rush, ramble, or disappear. In 10 days, build a decision talk that holds the room.

Speak so you are heard, even under pressure.
When the stakes are high, smart people rush, overexplain, or go blank. The problem is almost never intelligence or confidence. It is the loss of regulation — biological, structural, and vocal — at the exact moment it matters most.

Under pressure, even smart, well-prepared professionals rush, overexplain, lose structure, or go blank. The problem is almost never intelligence, experience, or confidence. It is the loss of regulation — biological, structural, and vocal — at the exact moment it matters most.

The standard advice makes it worse. "Be more confident. Practice more." Practice without grounding only raises the pressure level.

Speak So You Are Heard is a 10-day nervous system reset for speaking under consequence. You learn to regulate your body before you speak, build a message your audience can hold, and deliver it with the authority your thinking deserves.

By the end, you will have built and recorded a real decision talk for a real meeting — not a classroom exercise.

What you’ll learn

Stay calm under pressure, shape one clear message, and deliver a talk that drives a real decision.

  • Apply the 4-4-6 breath reset and Oak Tree stance to stop fight-or-flight before your first word.

  • Use the physiological sigh to clear the cortisol flood that causes brain freeze under real pressure.

  • Ground yourself in under 60 seconds — before a board meeting, a difficult conversation, or a live talk.

  • Identify the anxiety leaking through your voice and fix the engine, not the symptom.

  • Apply the Regulation Triad: stabilise breath, insert one full pause, speak 15% slower.

  • Use silence as authority — the tool that signals control without adding a single word.

  • Structure your talk conclusion-first using the Pyramid Principle for 40% higher impact.

  • Apply the Golden Three-Point method — data, case, comparison — so your points never overlap.

  • Compress your argument to the right 30% using the Ebbinghaus forgetting curve as your guide.

  • Use the 3-question story framework: rule, exception, rewrite — in 90 seconds or less.

  • Apply leadership compression: five sentences, one point, 22x more memorable than data alone.

  • Detail 3: Place deliberate pauses inside your story so the audience arrives at your conclusion themselves.

  • Open with your conclusion first — the move that makes you 40–80% stronger from the first sentence.

  • Use the Oak Stance and open hands to signal safety and trust before you speak a word.

  • Win the room in 200 milliseconds — the window before any audience decides whether to listen.

  • Build your Donut — a circular navigational map using keyword hooks, not word-for-word scripts.

  • Enter your talk from any point so an interruption or question never loses your place.

  • Use the 12-step AI stress test to find the gaps in your talk before the room does it for you.

Learn directly from Prof & Jay

Prof Bryan Cassady

Prof Bryan Cassady

Professor, author, entrepreneur. Built globally. Trained 40,000+ leaders

Jay Nawrocki

Jay Nawrocki

Founder African Speaker Bureau

See all products from Bryan

Who this course is for

  • Senior professionals who carry strong thinking into high-stakes rooms and lose the room before their point lands.

  • Executives and operators preparing for board presentations, leadership transitions, or TED/TEDx applications.

  • High performers told to "work on communication" who need a mechanism that actually works under real pressure.

Prerequisites

  • LinkedIn URL

    Please provide a LinkedIn URL. We reserve the right to refuse participants. If not on LinkedIn, we kindly ask for other proof of fit.

What's included

Live sessions

Learn directly from Prof Bryan Cassady & Jay Nawrocki in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

May 4—May 10

    May

    4

    Day 1 - Presence Before Performance

    Mon 5/44:00 PM—4:30 PM (UTC)

    May

    5

    Day 2 - Removing Noise From Your Voice

    Tue 5/54:00 PM—4:30 PM (UTC)

    May

    6

    Day 3 - The Art of Being Heard

    Wed 5/64:00 PM—4:30 PM (UTC)

    May

    7

    Day 4 - Building Your 1-Message TED-Style Talk

    Thu 5/74:00 PM—4:30 PM (UTC)

    May

    8

    Day 5 - The Leader Who Can Tell a Story Wins the Room

    Fri 5/84:00 PM—4:30 PM (UTC)

Week 2

May 11—May 15

    May

    11

    Day 6 - The Art of the Start

    Mon 5/114:00 PM—4:30 PM (UTC)

    May

    12

    Day 7 - Holding Attention Without Force

    Tue 5/124:00 PM—4:30 PM (UTC)

    May

    13

    Day 8 - Using AI to Get Your Voice Heard

    Wed 5/134:00 PM—4:30 PM (UTC)

    May

    14

    Day 9 - Making Your Talk Memorable

    Thu 5/144:00 PM—4:30 PM (UTC)

    May

    15

    Day 10 - Putting It All Together

    Fri 5/154:00 PM—4:30 PM (UTC)

Schedule

Live sessions

3 hrs / week

Ten daily sessions of 30 minutes each. The course runs across three phases: Presence (Days 1–3), Structure (Days 4–7), and Delivery (Days 8–10). Each day builds directly on the one before. By Day 10, you record and submit a real decision talk. Total time commitment: approximately 3 hours per week.

    • Mon, May 4

      4:00 PM—4:30 PM (UTC)

    • Tue, May 5

      4:00 PM—4:30 PM (UTC)

    • Wed, May 6

      4:00 PM—4:30 PM (UTC)

Projects

3 hrs / week

30 min live online sessions per day

Async content

1 hr / week

Homework

Testimonials

  • 86% completion, 100% retention, 74% real-world application. - Results of recent pilot groups. March 2026

    Testimonial author image

    Prof Bryan Cassady

    Educator and Course Facilitator
  • “I used to lose my message under pressure. I would rush, overthink, and second-guess myself. After 10 days, I delivered a 4-minute talk with no script, no stutter, and full clarity. This programme did not just improve how I speak. It changed how I show up.”

    Testimonial author image

    Joseph Aldrich

    Head of Operations, Neotex | NPS 10/10
  • “I redesigned one of my talks. I opened with the conclusion, built around a single message, used deliberate pauses. The audience really listened. And they invested.”

    Testimonial author image

    Roger Stoffers

    Enterprise Architect, ASN Bank | NPS 9/10
  • “In 10 days I transformed not only in my speaking but also in how I show up: with a solution, not my resume. This was the turning point for me from the very beginning of the course.”

    Testimonial author image

    Kathleen Baba Vundla

    Executive MBA Candidate, Henley Business School | NPS 10/10
  • “Yesterday I was the MC at an event with 100 persons. I was asked to give opening statements. I slowed down and used the pause.”

    Testimonial author image

    Christopher Reckord

    Professional, Jamaica | NPS 10/10
  • “One of the most powerful takeaways was learning to pause. Through practice, I saw how a pause gives the listener space to truly hear and absorb the message, which made me a more effective speaker.”

    Testimonial author image

    Katrina Montinola

    Fractional CTO and CAIO, Silicon Valley | NPS 10/10

Frequently asked questions

$1,095

USD

May 4May 15
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