Sales Leadership Architect & Speaker

When a new leader is forced to figure it out on the job, here's what breaks:
Revenue leaks: The team misses forecast because the manager trust gut-feeling and optimism instead of data
Talent attrition: Top performers leave because there's no coaching system, just chaos
Burnout: The manager works 60-hour weeks trying to do everyone's job instead of building systems
The average cost? $2M+ in lost revenue and replacement costs.
Stop estimating the cost. Calculate it.
Free. Takes 5 minutes. Uses your own numbers.
Built for VPs who need to act on evidence, not instinct.
The Economic Impact of Promotion Calculator
The reason? Most new managers are operating with hero habits that worked as an Individual Contributor but collapse under the weight of a team.
What If You Had a Diagnostic System?Instead of guessing what's broken, what if you could:
Pinpoint your exact leadership gap across 25 core competencies?
Identify your archetype (e.g., The Manual Coach, The Fragile Stabilizer, The Hidden Force)?
Discover your Lead Domino — the one skill that, when mastered, makes everything else easier?
That's what this workshop does.
Understand why the transition from "top performer" to "team leader" requires a total identity rebuild — and what it costs when you skip the system.
Complete the 25-question Leadership Readiness Assessment. You'll score yourself across 5 Pillars of Sales Leadership: Build Self, Systems, People, Teams, Relations
Get your results + discover your archetype.
Join breakout sessions based on your lowest-scoring pillar. You'll get live skill drills tailored to each pillar.
Build your 30-Day Lead Domino Plan. You'll identify: - Your #1 competency gap - The behavior change to implement Monday - How to measure success
Final questions + how to continue your development beyond 30 days.

Revenue Enablement Expert | Sales Leadership Architect | Speaker | Educator


The Aspiring Leader (Senior AE/SDR)
Crushing your quota — want to prove you have the leader's mindset before you get the title.
The Transitioning IC
Leading without the title — onboarding, mentoring peers, organizing team initiatives — want to formalize your readiness.
The New Manager (<6 Months)
Got promoted and drowning. Your calendar is chaos, forecast is a guess, working 60-hour weeks saving deals.

Live sessions
Learn directly from Sonia Pupaza in a real-time, interactive format.
30-Minute Post-Workshop 1:1 Debrief
Within 15 days, you get a private call to: - Unpack your results and current leadership challenges - Tailor your 30-day plan to your real-world context - Identify what's blocking you and what you need next. >> This helps me understand what you're facing so I can build better programs—and helps you get clarity faster.
Lifetime access
Go back to course content and recordings whenever you need to (except for the breakout rooms activities that will not be recorded).
Community of peers
Stay accountable and share insights with like-minded professionals. Join a private community for leaders.
Certificate of completion
Share your leadership readiness with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
$299
USD