How to Drive Team Adoption of AI

Sherveen Mashayekhi

Founder, Free Agency + AI Muscle

Bring your team from AI curious to AI native to AI future-proofed.

Look, I'm going to be real with you: people on your team are probably intimidated by AI, worried about how they're being measured, and using it at a fraction of its potential.

That's because you're mostly asking them to play a game of catch up -- to adopt new tools "ASAP" and to keep up with the rest of the industry, without the proper training and resources to do it well.

And you're probably worried that you aren't getting them up to speed as fast as they deserve/need.

When you try to fix this, you're probably over-relying on one vendor tool or trying to get your most advanced team member to upskill everybody else. We know how that goes.

I've coached dozens of founders + leaders on organizational AI adoption, as well as hundreds of individual contributors on top 1% AI use.

Here's what actually works: building a collaborative team rhythm of (1) higher-order judgement and learning through (2) hands-on experimentation and systemic AI use.

In this 1-day workshop, we'll bypass anything tool-specific or that'll be outdated by the next model update -- and evolve the operating rhythm for you and your team to get and stay ahead in this new era of work. No more AI theater. Just real capability.

Workshop agenda

  • 1:00PM EDT

    Reality Check: Where AI Works & Where It's Overrated

    Using AI in the wrong places can slow you down 10x, and using it in the right places can speed you up 10x. Let's be specific about what works and what's just theater.


  • 1:40PM EDT

    Area-Specific AI Dynamics and Their Nuances

    To best understand AI in the context of org + team adoption, you have to understand how it touches each piece of the org, from engineering to design, product to sales, to marketing & beyond.


  • 2:00PM EDT

    Making Your Systems and Processes AI-Friendly & AI-Forward

    To truly get AI-fluent and AI-native, we want our tactics to be cheap to execute + repeat and our strategy easy to implement + iterate. Your tools and processes need to adapt accordingly.


  • 3:00PM EDT

    BREAK (1 hour)

    Time for coffee.


  • 4:00PM EDT

    A Framework for Tool Choice & Infrastructure

    You probably don't need more AI agents. Let's talk about when an OpenAI or Anthropic subscription can take your team far enough and when you actually need to buy something to do a specific job.


  • 5:00PM EDT

    Operating Rhythm & Hard Conversations on Culture

    Your product or process life-cycle needs to change because so much of prototyping, of automation, and of integration is now free. Change what's expected amongst your team to encourage their best work.


  • 6:00PM EDT

    BREAK (2 hours)

    Go grab dinner and reflect on the day!


  • 8:00PM EDT

    Future Trends + Open Q&A (Optional)

    How the latest agentic models, integration approaches, and applications will change the way you and your team work and how you can adapt to stay ahead of the curve.

Learn directly from Sherveen

Sherveen Mashayekhi

Sherveen Mashayekhi

Founder @ Free Agency + AI Muscle. AI product leader, angel investor, and coach.

Clients and coachees at companies like...
OpenAI
NVIDIA
YouTube
Ramp
Canva

Who this workshop is for

  • C-suite, VPs, and Directors looking to uplevel their team's adoption and future-forward approach to AI.

  • Across functional areas -- strategies that work whether you're in engineering, product, design, marketing, or ops.

What's included

Sherveen Mashayekhi

Live sessions

Learn directly from Sherveen Mashayekhi in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Frequently asked questions

$650

USD

May 10
Enroll