Systems and Behavior for Product Teams
Shawn Gong
Product Management & Growth Leader
Design growth loops powered by real human behavior
Most product teams optimize funnels and dashboards, but funnels don’t compound, and dashboards don’t explain why users behave the way they do. Teams end up shipping features and experiments that move a metric for a week and then fade — because they’re optimizing steps, not systems, — and logic, not behavior.
This workshop teaches product managers and product leaders how to design growth loops that leverage their product, users, and content — and how to power those loops with behavioral design rooted in real human emotion.
Students will map one loop, diagnose where behavior breaks it, and design two high‑leverage experiments they can run immediately.
This is a hands‑on, practical session built for PMs who want durable growth, not one‑off wins.
Works for any product with recurring usage — consumer, B2B, marketplace, subscription, AI, fintech, health, and more.
Workshop agenda
- 12:00PM EDT
Why Systems + Behavior
Why funnels plateau and data can’t explain user behavior. Students pick a surface and get a clear view of what they’ll leave with — a loop, a diagnosis, two experiments, and a 30‑day plan.
- 12:15PM EDT
How Growth Loops Actually Work
Walkthrough of 2–3 real loops showing how product, users, and content compound — and what emotion, timing, and payoff made them work in practice, not just the mechanics.
- 12:30PM EDT
Loop Mapping Lab
Students map their own loop using the Growth Loop Canvas. Shawn reviews live examples of strong vs. weak loops to model what “good” looks like.
- 1:00PM EDT
Break
10 minute break
- 1:10PM EDT
Behavioral Diagnosis: Where Your Loop Breaks
A practical lens for spotting friction — uncertainty, cognitive load, motivation dips, and missing emotional payoff — and how these break the loop.
- 1:35PM EDT
Experiment Sprint: One System, One Behavior
Students design two experiments - one targeting loop mechanics, one targeting behavior - each with a hypothesis, metric, and kill-or-scale rule.
- 2:15PM EDT
30-Day Plan + Leadership Narrative
Students build a 30-day execution plan and draft a narrative: here's the loop, here's the behavior driving it, here's what we're testing.
- 2:45PM EDT
Q&A and Next Steps
Live troubleshooting on real situations and how to extend this into a quarterly roadmap.
What you’ll learn
Leave with a mapped growth loop, a behavioral diagnosis, two experiment briefs, and a 30-day plan ready to run.
For your product using a structured canvas that identifies triggers, value moments, and refeed mechanics.
Using a simple lens that reveals where emotion, cognitive load, motivation, or risk perception breaks the loop.
One system‑level (loop mechanics) and one behavior‑level — small enough to ship and meaningful enough to matter.
For each experiment, including “kill or scale” rules.
You can use with your team immediately.
Learn directly from Shawn
Shawn Gong
Product management & growth leader specializing in monetization, international expansion, 0→1, AI
Who this workshop is for
Product Managers, Senior PMs, Group PMs, Directors of Product, Heads of Product, and Growth PMs
What's included
Live sessions
Learn directly from Shawn Gong in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.