AI Writing Mastery for Business
Shani Raja
Former WSJ Editor & AI Writing Expert
AI can write. You still need to know what good writing is.
AI has made competent writing easy to produce. The problem is that much of it sounds embarrassingly alike.
Many readers now stop reading when something sounds machine-written, creating a growing reputational risk for professionals who write with AI and companies who've invested millions only to discover their staff lack the skills to use it well.
Prompting hacks and cheat sheets aren't enough. The real problem is not knowing what makes writing good in the first place.
In AI Writing Mastery for Business, Shani Raja, a former Wall Street Journal editor, offers a new approach. Having taught more than a million people how to write better, he now shows you how to direct AI with the style, judgment, and confidence of a professional writer.
Through expert instruction and dozens of practical exercises, you will learn how to use AI to write with style, edit with flair, and avoid the growing hazards of machine writing.
You will receive a certificate after finishing the course. The final assessment also unlocks an exclusive live Zoom Mastery Workshop (est. $500), included with your enrollment, featuring advanced teaching, live demos, and extended discussion of questions from participants.
What you’ll learn
Direct AI with the confidence and judgment of a professional writer.
Strong prompting begins with a precise understanding of your purpose, audience and desired effect.
Define what you're creating, what it must accomplish, and the essential ideas it needs to communicate.
Move beyond vague instructions by giving AI the context and direction it needs to produce purposeful first drafts.
Control tone, voice, pace, structure, and language rather than accepting the machine's stylistic defaults.
Translate key editorial qualities like simplicity, clarity, and elegance into directions AI can understand and apply.
Shape AI-generated prose to reflect your own intentions and standards, instead of sounding like everybody else.
Spot the recurring linguistic, tonal, and rhythmic patterns that make AI-assisted writing feel artificial.
Diagnose exactly why a passage sounds “AI-written” instead of relying on vague impressions that something feels wrong.
Edit out synthetic patterns deliberately to restore variation, personality, and a more convincing human voice.
Assess AI output critically, rather than assuming fluent, authoritative-sounding prose is good.
Diagnose weaknesses in content, structure, style and presentation using a proven editorial framework.
Learn when to accept, ignore, rewrite, or redirect AI output, retaining final authority over what survives.
Explore AI's “two faces” as a writer and editor and learn when it is appropriate to use them.
Use AI upstream for thinking and and downstream to edit, refine, and strengthen finished work.
Decide which parts of the writing process to delegate to AI, and which are better kept human.
Use AI to increase speed and capability without sacrificing accuracy, originality, or professional standards.
Recognize the ethical risks of AI-assisted writing and make deliberate decisions about authorship, transparency, and responsibility.
Work with AI to extend your capabilities as a writer, rather than allowing it to slowly replace them.
Workshop agenda
Rethinking Writing in the Age of AI
Discover what AI changes about professional writing, where its real strengths and weaknesses lie, and why human judgement matters more than ever.
Becoming the Director, Not the Passenger
Learn to take control of AI as a creative director: defining what you want before asking the machine to produce it.
Mastering Vision, Style and Judgement
Use the Three Tiers of Prompting Mastery to decide what AI should create, how it should sound, and whether the result is good enough.
Prompting AI to Write With Style
Learn to direct simplicity, clarity, elegance and flair — and control tone, voice, pace, structure and language with greater precision.
Editing, Refining and Humanizing AI Writing
Use AI as both scribe and editor, diagnose weaknesses systematically, and transform plausible first drafts into polished professional writing.
Recognizing AI Tells and Preserving Your Voice
Spot recurring language, tonal and rhythmic AI tells, remove generic patterns, and use AI without surrendering individuality or editorial authority.
Learn directly from Shani
Shani Raja
Ex-WSJ editor helping professionals master business writing and AI prompting.
Who this workshop is for
Professionals who want to use AI to write better emails, reports, proposals, and presentations.
Copywriters, PR executives, communications specialists, and investment analysts who want to use AI without sounding like everyone else.
Experts and founders who want to amplify their ideas, authority, and influence without sounding generic, unoriginal, and inauthentic.
What's included
Lifetime access
Go back to course content and recordings whenever you need to.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Live Workshop With Shani After Completing Assessment
Pass the Mastery Assessment and join Shani for a live session where you can explore the course's major themes, ask questions, and examine how its principles apply to your specific writing challenges.
5+ hours of expert video instruction
A complete system for professional AI writing, taught by a former Wall Street Journal editor and writing trainer who has taught more than one million students worldwide.
AI Writing Mastery Workbooks
Put the principles into practice through carefully designed exercises that develop your prompting, writing, and editorial judgement.
Professional Prompt Library
Use and adapt ready-made prompts for planning, drafting, rewriting, editing and improving professional writing.
The Flair Prompting Playbook
Learn how to direct AI towards simplicity, clarity, elegance and flair, with practical techniques for controlling style, tone, pace, structure, language and voice.
AI Writing Tells Editor's Guide
Learn to recognize the language, tonal and rhythmic patterns that commonly betray AI-generated writing — and use practical techniques to remove them.
Practical Writing and Editing Exercises
Apply what you learn to realistic writing tasks, from directing first drafts to diagnosing weak AI prose, refining style and restoring a convincing human voice.
Direct access to Shani
Email me with specific questions and I'll do my best to answer your question.
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