Workshop

B2B Marketing Leadership Lab

Stacey Danheiser

B2B Marketing Expert | AI co-founder

From marketing executor to strategic leader

A monthly hands-on workshop for B2B marketing Directors and VPs who are done being the department that "makes things look pretty" — and ready to influence strategy, align with the C-suite, and get taken seriously.

What you’ll learn

Master the strategy, influence, and AI frameworks that move you from marketing executor to C-suite partner.

  • Build the strategic confidence to communicate marketing's value in the language your CEO and CRO use - revenue, risk, and growth

  • Every session includes a live AI tool built around proven B2B methodology — so you leave with a personalized output, not a generic template

  • The same ones used inside Fortune 500 companies and with >50+ B2B brands — to your specific situation, your team, and your market.

  • Walk away from every session with at least one concrete move you can make immediately — no homework, no theory, no waiting.

  • Fill the gaps most marketing training leaves behind: how to create internal influence, drive alignment and lead as a true business partner.

Workshop agenda

  • July 10 - Run Marketing Experiments Like a Pro

    You'll walk away with a structured test-and-learn framework and an AI-powered experiment canvas you can run on your next campaign — before the month ends.

  • August 7 - Build Internal Influence

    Being good at your job isn't enough. Create a personalized stakeholder influence plan and the concrete moves that shift how the C-suite perceives marketing.

  • September 11 - Creating Relevance at Scale

    Relevance isn't a creative problem — it's a strategy problem. Leverage an AI-powered content and audience framework that keeps your messaging customer-centered as your team and responsibilities grow.

  • October 9 - Become Your Sales Team's Secret Weapon

    Show up with customer intelligence sales doesn't have. You'll walk away with a customer insight briefing framework that makes you the most valuable person.

  • November 13 - Communicate Marketing Value to the C-Suite

    Budget season is the moment marketing either earns more, or gets cut. Create a C-suite ready dashboard and communication template that speaks the language of revenue, margin, and business.

  • December 11 - Start with the Customer, Not the Product

    The best marketing starts with what your customer actually needs. You'll walk away with a completed Customer Value Map and a clear set of value themes to anchor your 2027 strategy.

Learn directly from Stacey

Stacey Danheiser

Stacey Danheiser

Contact

Former Fortune 500 marketing executive, 3x author, and AI co-founder

See all products from Shake Marketing Group

Who this workshop is for

  • B2B Marketing Directors and VP's ready to operate more strategically, not just executing better.

  • Head of Marketing or solo marketer at a small B2B company. You set the strategy, run the team, and report to a CEO who speaks revenue.

  • Marketers committed to staying sharp — who want fresh thinking on the topics most training ignores: influence, leadership, and alignment.

What's included

Stacey Danheiser

Live sessions

Learn directly from Stacey Danheiser in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

The Real Problem

The real problem

"I wasn't invited to those rooms. I worked my way in. And I'm going to show you exactly how."

— Stacey Danheiser, Founder, Shake Marketing · Author, AI Co-founder

Early in my B2B career, marketing was the department that made things look pretty. Sales ran the business. I wasn't in the room where strategy happened.

So I attended sales training as the only marketer in the room. I learned to speak the language of revenue. I brought customer insight into conversations where the customer was never represented. And eventually, I got invited to the QBRs - not to take notes, but to present.

That shift, from executor to strategist, didn't happen because I got better at tactics. It happened because I changed how leadership saw me.

The B2B Marketing Lab teaches you how to make that same shift. One session a month. Immediately applicable. Built for people who are already good — and want to be seen as great.

Frequently asked questions

What Makes These Workshops Different

Every session combines proven B2B strategy frameworks with AI-powered tools - so you don't just learn what to do, you leave with a personalized plan built for your specific situation. No generic templates. No homework to figure out later.

Every session is a three-part experience:

01 · Lesson A proven strategic framework — taught live, with real B2B context. Not theory. Not tactics. The thinking that actually moves you up.

02 · Interactive application You work through the framework in real time using your own challenges. By the time the session ends, you've already started applying it.

03 · AI-powered personalization Every framework runs through an AI tool calibrated to your situation, so you walk away with something built for you, not a one-size-fits-all takeaway.

Learn what no one teaches marketers — how to earn the room, influence the strategy, and get taken seriously. Then leave with the plan to do it.

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$297

USD

Jul 10
·

12–1pm EDT

·

5 more cohorts