Ex-Senior Marketing Analyst @ Quickbase

AI can draft the dashboard, the summary, even the recommendation. It can't decide which problem is worth solving, weigh what your stakeholders actually need, or form a point of view when the data is incomplete and nobody agrees.
Upstream Analytics is a live lab for experienced data professionals moving from execution to strategic partner. You'll practice the judgment that doesn't get easier just because the drafting got faster.
WHAT TO EXPECT:
>> 3 Weeks · 9 Live Hours: Interactive 60-minute workshops, followed by 30 minutes for AMA, hands-on work, and further case discussion.
>> Strategy Labs: Bring your own messy workplace challenges into live discussions so we can parse through them together.
>> Practical Frameworks: Use my IMI framework and other tools to frame decisions, evaluate evidence and uncertainty, compare options, and plan feasible next steps.
>> Recommendation Planning Brief: A synthesized breakdown of your reasoning, from problem to evidence to your call, ready to use as strong context for AI tools.
Note: This is not a presentation delivery course. It's about decision framing, critical thinking, reasoning, and the upstream work that is required for projects to move forward.
Relevant to the decision. Realistic for the owner. Timely enough to matter. Design robust business recommendations - with tons of examples.
Recognize what kind of problem you're dealing with so the next step becomes clear; classify the opportunity and address meaningful levers.
Locate the mechanisms that drive the underlying problem so that time isn't wasted: the situation, trigger, stakes and unknowns.
Determine the Definition of Useful that your recommendation must speak to so you have a clear standard to guide your work.
Translate your work into language that helps affected stakeholders understand its relevance—not just its accuracy or interesting POV
Decode executive priorities. Use performance structures and functional frameworks to connect your recommendation to the company’s strategy.
Distinguish between Controllable (what your team can directly fix) and Adaptable (what you must design around) so your plan is realistic.
Use the IMI approach to identify the organizational, operational, and technical conditions that could derail a promising idea.
Architect multi-scenario decision frameworks so you can keep recommendations flexible as business conditions shift.
Weigh competing organizational dynamics—such as speed versus confidence—to present executive leadership with defensible strategic tradeoffs.
Filter choices by scope, timing, and risk so you can present clear, actionable options ready for executive decision-making.
Create a visual decision-making map (recommend, decide, agree, input, perform) so you bring in the right people at the right time.
Plan nudges to prime key decision makers like a pro: draft preliminary options, cost-of-doing-nothing vs. change in status quo and more
Run a recommendation blind-spot review using what you've built from the course to surface realistic concerns and adjust your final plan
Do not build a material recommendation on one unchallenged signal; seek converging evidence or narrow the next step so your plan has legs
Submit your final plan, stakeholder panel results, and decision design choices with direct feedback.
Leave with mental models that can support your AI work to fill in gaps, support stronger critical thinking and generate more robust outputs.

Organizational Data Strategist | Former Senior Marketing Analyst @ Quickbase



Senior individual contributors & analysts who want greater influence so their technical work gets the visibility and traction it deserves.
New data leads & analytics managers who need to translate complex realities into defensible business cases for leadership.
Ambitious data professionals who see opportunities to lead new initiatives but have never been taught how to structure the plan behind them.
You already work with business stakeholders and can independently produce analysis, reporting, experiments, models, or data products.
Whether it’s a proposed recommendation, ambiguous request, or complex business situation, bring a real case to work on during the course.
This isn’t a technical or storytelling course. We focus on the business reasoning behind recommendations, not SQL, Python, or dashboards.

Live sessions
Learn directly from Seth Forbes in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Final Capstone Project
Apply what you're learning to a final capstone that gets developed throughout the course. You'll walk away with a recommendation planning brief that you can apply immediately at work and with future projects.
Engaging Discussions
This course provides lots of practical, hands-on exercises, projects, and discussions. Expect to share your lived experiences and learn from others as well.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
6 live sessions • 18 lessons • 6 projects
Oct
20
Day 1: Live Course and Q&A with Seth
Oct
22
Day 2: Live Course and Q&A with Seth
Oct
27
Day 3: Live Course and Q&A with Seth
Oct
29
Day 4: Live Course and Q&A with Seth
Live sessions
3 hrs / week
Hands-on guided simulations, small-group peer breakouts, and live instructor debriefs.
Tue, Oct 20
4:00 PM—5:30 PM (UTC)
Thu, Oct 22
4:00 PM—5:30 PM (UTC)
Tue, Oct 27
5:00 PM—6:30 PM (UTC)
Workplace Applications
1-2 hrs / week
Self-paced implementation applying the weekly skill directly to a live deliverable on your actual job.
“Seth took skills we already had and reframed them through a business lens. I came away with a stronger sense of how to lead with insights, not just data, and more confidence in my role.”

Diane M.
“Without this course, I would not have felt prepared, confident, or even aware that I should focus on impact and being a strategic partner.”

David B.
Despite working as a data analyst for years, I couldn't properly describe an insight before this course. Now my business context and stakeholder communication are completely different."

Kerry B.

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