Sarah Fretwell 

Cohort 1

A cheat sheet to help brands go beyond generic descriptors like "friendly" or "professional."

Tone-Up Worksheet


Take your brand voice from cookie-cutter to strategically sharp verbal identity that tells stories and sells products.

Strategist, Marketer, Creator

Allergan Aesthetics

WeTransfer

Mirage

Reliance Jio

Sarah

Brand strategist with 10+ years' experience helping businesses stand out


Part strategy, part craft, Tone Up is designed to sharpen your strategic thinking, elevate your communication, and help you create brand identities that stand out. In the world of branding, language isn’t just about information. It's how you make meaning. Words guide. They stir emotion. They tell stories. They shape the entire experience of your brand. Words can either build trust, or break it. Create connection, or indifference. Inspire action, or dilute your message. Your brand’s language is your leverage.

Get pitch perfect


Get under the skin of brand identity

Analyse hundreds of brand voices

Master the art of flexing a brand voice without breaking it

Build a strategic language system

Designers. Great visuals are only half the story. When you understand voice, you can create more cohesive, expressive, and dynamic brands.

Copywriters. Whether you’re writing bold billboards or bite-sized captions, learn to sharpen your instinct for tone, rhythm, and intention.

Strategists &amp; founders. Gain the language, structure, and confidence to define, guide and sell in voices that move brands forward.

Learn directly from Sarah Fretwell

Sarah Fretwell

Courses

Brand Identity Fundamentals

Resources

Tone-Up Worksheet