The Growth Code

Ryan Yockey

Growth Expert

Build Your Audience, Email List, and First Paying Clients - While Still Employed

Most professionals with 10–20 years of real expertise are completely invisible outside their company. Not because they lack credibility — because nobody taught them how to turn what they know into something the market pays for.

AI is compressing corporate ladders. The window to build your own audience and income stream — before the market gets crowded — is open right now.

This course gives you the system to use it.

Over 8 weeks you'll build a LinkedIn presence that attracts buyers, an email list you own outright, and a landing page that closes sales without a single call. Every Wednesday we build live together — I write real emails, rebuild real pages, and roast your work line by line so you leave each session with something done, not just something understood.

I built 150,000 LinkedIn followers in 16 months while still employed. Seven figures from my own expertise. $1B+ in ad spend across six companies over 30 years.

This isn't theory. You'll use the exact system I used — built for people who are still in their job and ready to build the runway before they leave.

What you’ll learn

Go from employed professional with untapped value to a business owner with an audience, a list, and clients - without quitting first.

  • Rebuild your headline, About section, and Featured section using the conversion formula

  • Apply the profile audit checklist before you publish a single post

  • Learn exactly what's safe to post as an employed professional and what to avoid

  • Use the 30-minute morning system to write, schedule, and engage within your existing day

  • Master the nine hook structures behind 100M+ LinkedIn impressions

  • Apply the reach, value, conversion rotation to every week of posts

  • Build a lead page and lead magnet that converts LinkedIn traffic to email subscribers

  • Set up Kit automation so new subscribers enter your nurture sequence automatically

  • Build your 45-email arc using the scene → story → lesson → CTA framework

  • Apply the Right Time Effect - be in their inbox the day they're ready to buy

  • Build the Promise → Problem → Proof → Offer → CTA flow

  • Connect your full funnel - LinkedIn to email to lead page to sale - and send first traffic

Learn directly from Ryan

Ryan Yockey

Ryan Yockey

7 exits. 15 years in Silicon Valley. Now I help experts monetize what they know.

See all products from Ryan

Who this course is for

  • The employed professional ready to monetize 10+ years of expertise without quitting their job before the runway is built.

  • The recent corporate exit who left without a plan and needs an audience, an offer, and clients — fast.

  • The consultant or freelancer already getting clients but doing it manually — no funnel, no list, no system.

What's included

Ryan Yockey

Live sessions

Learn directly from Ryan Yockey in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

14 live sessions • 24 lessons • 7 projects

Week 1

Jun 29—Jul 5

    Your First Post Goes Live This Week

    • Jun

      29

      The System, the Math, and How to Post When You Have a Job

      Mon 6/297:00 PM—8:00 PM (UTC)
    • Jul

      1

      Workshop + Roast: Write and Publish Your First Post Live

      Wed 7/14:00 PM—5:00 PM (UTC)
      Optional
    5 more items

Week 2

Jul 6—Jul 12

    Your Brand, Your Profile, and Your Second Post

    • Jul

      6

      Personal Brand, Avatar, What to Write When You Have a Job

      Mon 7/67:00 PM—8:00 PM (UTC)
    • Jul

      8

      Workshop + Roast: LinkedIn Profile Rebuild Live

      Wed 7/84:00 PM—5:00 PM (UTC)
      Optional
    6 more items

Schedule

Live sessions

1-2 hrs / week

    • Mon, Jun 29

      7:00 PM—8:00 PM (UTC)

    • Wed, Jul 1

      4:00 PM—5:00 PM (UTC)

    • Mon, Jul 6

      7:00 PM—8:00 PM (UTC)

Projects

1-3 hrs / week

Async content

1 hr / week

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$997

USD

Jun 29Aug 12
Enroll