Roger Jin

Cohort 10/27-11/7

Cohort 10/29-11/7

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The AI Product Leadership Toolkit

There are lots of great courses that teach you the process of AI product management. They show you how to write a PRD, conduct prompt engineering, manage a backlog, and ship a feature. This is not one of those courses. This is a rigorous, strategy-first course for the builders, the founders, and the senior intrapreneurs tasked with a much harder challenge: creating a defensible, scalable, and profitable AI-native business. I’ve been on all sides of this challenge. I led product for Google’s flagship Gemini initiative at DeepMind, operating at the frontier of generative AI. Previously at Amazon, I managed PM team building Alexa experiences. I’ve also been in the entrepreneurial trenches, co-founding and scaling two AI startups to over $80M in annual revenue. Now as an ICF-certified executive and entrepreneur coach, I help builders and leaders navigate the exciting era of AI revolution. I have seen and experienced the difference between building a cool AI feature and building a resilient AI business. This course is the distillation of those hard-won lessons. 🔈𝗔𝗡𝗡𝗢𝗨𝗡𝗖𝗘𝗠𝗘𝗡𝗧: 𝗧𝗵𝗲 𝗜𝗻𝗮𝘂𝗴𝘂𝗿𝗮𝗹 '𝗙𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗠𝗲𝗺𝗯𝗲𝗿𝘀' 𝗖𝗼𝗵𝗼𝗿𝘁 𝗶𝘀 𝗡𝗼𝘄 𝗢𝗽𝗲𝗻.This is your only opportunity to join the first-ever cohort of the course at a special founding member price. Spots are limited to ensure a high-touch, interactive experience. 𝗪𝗵𝗮𝘁’𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲𝗱 (𝗧𝗼𝘁𝗮𝗹 𝗩𝗮𝗹𝘂𝗲: $𝟳,𝟱𝟬𝟬+): ✅ Full Interactive Cohort Experience: 6 modules of learning with 4 live, one-hour sessions with Roger Jin.✅ Capstone Venture Proposal Project: Develop a real, strategic, board-ready pitch deck for your AI startup or internal initiative.✅ Actionable Frameworks &amp; Blueprints: Get exclusive access to the proprietary, strategic, downloadable templates Roger has used to build and scale AI products and in coaching product leaders.✅ Lifetime Access to a Private Community: Join a curated network of fellow AI founders and senior intrapreneurs. 💡 Executive Cohort Option with 1:1 Mentorship ($2,000 value): Upgrade to the Executive Cohort for two private 1:1 venture strategy coaching sessions with Roger and personalized feedback on your capstone project. Our mission is to make this the 𝘰𝘯𝘭𝘺 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘈𝘐 𝘤𝘰𝘶𝘳𝘴𝘦 you'll ever need to jumpstart your AI initiative or startup. To ensure this, we focus exclusively on the product and leadership challenges of building AI-native business. 𝗡𝗼𝗻-𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗿𝗲 𝗳𝘂𝗹𝗹𝘆 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝗮𝗻𝗱 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲𝗱 𝘁𝗼 𝗱𝗶𝘃𝗲 𝗶𝗻—𝗻𝗼 𝗰𝗼𝗱𝗶𝗻𝗴 𝗼𝗿 𝗱𝗮𝘁𝗮 𝘀𝗰𝗶𝗲𝗻𝗰𝗲 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱 𝗶𝘀 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗱.

An actionable blueprint for the builders, entrepreneurs, and intrapreneurs

Course syllabus

- Aspiring PMs looking for a "101" course on the AI PM role.

This course is NOT for:

- Engineers wanting to learn the tactical process of shipping their first AI feature.

- Anyone looking for a low-effort, theoretical overview of AI.

Learn directly from your instructor with interactive discussions. Don't worry about missing classes, recordings for all modules will be made available for you to watch in your Maven account.

4 One-Hour Live Sessions across 2 Weeks

A hands-on capstone that simulates building a real AI business. Tackle ideation to validation, design and proposal with weekly feedback from instructor and peers. Finish with an AI Venture Proposal project that are investor/board-room ready.

Capstone Project

Course schedule

Early-Stage AI Founders:You have a powerful AI concept or prototype, but are facing the existential questions of survival and growth.

Senior PMs, Eng Leaders &amp; Intrapreneurs:You've been given a strategic mandate to lead an AI initiative or integrate AI into core business

Aspiring Entrepreneurs: You have a solid business idea and need a playbook to validate the AI business, build a durable, defensible MVP.

This course is designed for

Your takeaways from this cohort

Master the 5-Step AI Opportunity Canvas framework for identifying and validating high-value, defensible AI business opportunities, not just incremental features.

Assess and Validate Your AI Product Idea

Design the three pillars of AI defensibility: proprietary data loops, modular technical architecture, and unique human-in-the-loop workflows.

Build Your MVP with Defensible Moats

Drive effective product development and competitive edge with 6-phase evaluation-centered data flywheel

Lead Your Product with Evaluation Framework

Design effective pilot programs that rigorously test hypotheses and create a strategic roadmap to scale from a high-risk experiment to a production-ready business line.

Develop Your Go-to-Market Playbook

Build a robust financial model for your AI venture, proves a clear path to revenue and profitability to investors and executives, clearly understand your fundraising options and strategies.

Master the New Economics of AI

Develop a comprehensive, board-level, VC-ready Pitch Deck for a new AI business or internal product line.

Capstone Project: Your AI Venture/Initiative Pitch

Validate your AI product idea, build your MVP with defensible AI moats, nail GTM & economics, and leave with a VC/Executive-ready pitch deck

Google

Amazon

Carnegie Mellon University

ex-Product Lead @Google DeepMind, 2x Founder, ICF-certified coach

How to Validate AI Product Ideas and Build a Defensible MVP

ex-Product Lead @Google DeepMind, 2x Founder, AI Strategy Coach

Chris Quimby

Executive Chairman & Managing Partner, ROI International

A proprietary framework to assess AI product ideas, inspired by proven processes from Google and successful AI labs

The "AI Product Opportunity Canvas"

How to evaluate user problems, craft a compelling AI-native value proposition, design for data and defensibility

5-Step Playbook to Land an AI-Native MVP

How AI product leaders and founders are finding the market niche in industries such as healthcare, legal and finance

Real AI-Native Product Success Cases

How to set up tight user feedback loops and leverage Human-in-the-Loop (HITL) as your secret validation weapon

How to Build Fast Feedback Loops with User and Human Evals

Evaluation-Driven Development for AI Products

ex-Product Lead for Gemini@Google DeepMind, 2x Founder, AI Strategy Coach

Why the probabilistic nature of AI breaks the traditional PRD and requires a new mindset focused on quality and trust

The Mindset Shift Needed to Build AI-Native Products

How Eval-Driven Development (EDD) is replacing Feature-Driven Development (FDD) as the new standard for AI products.

The New OS for AI Product Management

A step-by-step guide to implementing EDD, from defining objective, building a "golden set" to creating an eval scorecard

The 5-Step Eval-Driven Development Playbook

How your role as a product leader transforms from a feature specifier to the architect of the evaluation framework.

Learn directly from Roger Jin

Roger Jin

Courses

Building AI-Native Products

Lightning Lessons

How to Validate AI Product Ideas and Build a Defensible MVP

Evaluation-Driven Development for AI Products

Resources

The AI Product Leadership Toolkit