Building AI-Native Products

Cohort-based Course

Validate your AI product idea, build your MVP with defensible AI moats, nail GTM & economics, and leave with a VC/Executive-ready pitch deck

Previously at

Google
Amazon
Carnegie Mellon University

Course overview

An actionable blueprint for the builders, entrepreneurs, and intrapreneurs

There are lots of great courses that teach you the process of AI product management. They show you how to write a PRD, conduct prompt engineering, manage a backlog, and ship a feature.


This is not one of those courses.


This is a rigorous, strategy-first course for the builders, the founders, and the senior intrapreneurs tasked with a much harder challenge: creating a defensible, scalable, and profitable AI-native business.


Iโ€™ve been on all sides of this challenge. I led product for Googleโ€™s flagship Gemini initiative at DeepMind, operating at the frontier of generative AI. Previously at Amazon, I managed PM team building Alexa experiences. Iโ€™ve also been in the entrepreneurial trenches, co-founding and scaling two AI startups to over $80M in annual revenue. Now as an ICF-certified executive and entrepreneur coach, I help builders and leaders navigate the exciting era of AI revolution. I have seen and experienced the difference between building a cool AI feature and building a resilient AI business. This course is the distillation of those hard-won lessons.


๐Ÿ”ˆ๐—”๐—ก๐—ก๐—ข๐—จ๐—ก๐—–๐—˜๐— ๐—˜๐—ก๐—ง: ๐—ง๐—ต๐—ฒ ๐—œ๐—ป๐—ฎ๐˜‚๐—ด๐˜‚๐—ฟ๐—ฎ๐—น '๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐— ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ๐˜€' ๐—–๐—ผ๐—ต๐—ผ๐—ฟ๐˜ ๐—ถ๐˜€ ๐—ก๐—ผ๐˜„ ๐—ข๐—ฝ๐—ฒ๐—ป.

This is your only opportunity to join the first-ever cohort of the course at a special founding member price. Spots are limited to ensure a high-touch, interactive experience.



๐—ช๐—ต๐—ฎ๐˜โ€™๐˜€ ๐—œ๐—ป๐—ฐ๐—น๐˜‚๐—ฑ๐—ฒ๐—ฑ (๐—ง๐—ผ๐˜๐—ฎ๐—น ๐—ฉ๐—ฎ๐—น๐˜‚๐—ฒ: $๐Ÿณ,๐Ÿฑ๐Ÿฌ๐Ÿฌ+):


โœ… Full Interactive Cohort Experience: 6 modules of learning with 4 live, one-hour sessions with Roger Jin.

โœ… Capstone Venture Proposal Project: Develop a real, strategic, board-ready pitch deck for your AI startup or internal initiative.

โœ… Actionable Frameworks & Blueprints: Get exclusive access to the proprietary, strategic, downloadable templates Roger has used to build and scale AI products and in coaching product leaders.

โœ… Lifetime Access to a Private Community: Join a curated network of fellow AI founders and senior intrapreneurs.


๐Ÿ’ก Executive Cohort Option with 1:1 Mentorship ($2,000 value): Upgrade to the Executive Cohort for two private 1:1 venture strategy coaching sessions with Roger and personalized feedback on your capstone project.


Our mission is to make this the ๐˜ฐ๐˜ฏ๐˜ญ๐˜บ ๐˜ด๐˜ต๐˜ณ๐˜ข๐˜ต๐˜ฆ๐˜จ๐˜ช๐˜ค ๐˜ˆ๐˜ ๐˜ค๐˜ฐ๐˜ถ๐˜ณ๐˜ด๐˜ฆ you'll ever need to jumpstart your AI initiative or startup. To ensure this, we focus exclusively on the product and leadership challenges of building AI-native business. ๐—ก๐—ผ๐—ป-๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ฎ๐—น ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ณ๐˜‚๐—น๐—น๐˜† ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฒ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐—ป๐—ฐ๐—ผ๐˜‚๐—ฟ๐—ฎ๐—ด๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ฑ๐—ถ๐˜ƒ๐—ฒ ๐—ถ๐—ปโ€”๐—ป๐—ผ ๐—ฐ๐—ผ๐—ฑ๐—ถ๐—ป๐—ด ๐—ผ๐—ฟ ๐—ฑ๐—ฎ๐˜๐—ฎ ๐˜€๐—ฐ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ฏ๐—ฎ๐—ฐ๐—ธ๐—ด๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ ๐—ถ๐˜€ ๐—ฟ๐—ฒ๐—พ๐˜‚๐—ถ๐—ฟ๐—ฒ๐—ฑ.

This course is designed for

01

Early-Stage AI Founders:

You have a powerful AI concept or prototype, but are facing the existential questions of survival and growth.

02

Senior PMs, Eng Leaders & Intrapreneurs:

You've been given a strategic mandate to lead an AI initiative or integrate AI into core business

03

Aspiring Entrepreneurs:

You have a solid business idea and need a playbook to validate the AI business, build a durable, defensible MVP.

Your takeaways from this cohort

Assess and Validate Your AI Product Idea

Master the 5-Step AI Opportunity Canvas framework for identifying and validating high-value, defensible AI business opportunities, not just incremental features.

Build Your MVP with Defensible Moats

Design the three pillars of AI defensibility: proprietary data loops, modular technical architecture, and unique human-in-the-loop workflows.

Lead Your Product with Evaluation Framework

Drive effective product development and competitive edge with 6-phase evaluation-centered data flywheel

Develop Your Go-to-Market Playbook

Design effective pilot programs that rigorously test hypotheses and create a strategic roadmap to scale from a high-risk experiment to a production-ready business line.


Master the New Economics of AI

Build a robust financial model for your AI venture, proves a clear path to revenue and profitability to investors and executives, clearly understand your fundraising options and strategies.

Capstone Project: Your AI Venture/Initiative Pitch

Develop a comprehensive, board-level, VC-ready Pitch Deck for a new AI business or internal product line.

Whatโ€™s included

Roger Jin

Live sessions

Learn directly from Roger Jin in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

4 live sessions โ€ข 31 lessons โ€ข 4 projects

Week 1

Oct 27โ€”Nov 2

    Module 1: The 5-Step AI Opportunity Canvas - Finding and Validating Your Wedge

    6 items

    Module 2: Evaluation Framework for AI Product Leaders

    5 items

    Module 3: The New Economics of AI - From GPU Costs, Headcount to Profitability

    5 items

    Oct

    29

    Live Workshop 1: Lecture & Discussion with Roger

    Wed 10/294:00 PMโ€”5:00 PM (UTC)

    Oct

    31

    Live Workshop 2: Lecture & Discussion with Roger

    Fri 10/314:00 PMโ€”5:00 PM (UTC)

Week 2

Nov 3โ€”Nov 7

    Module 4: Pitching Your AI-Native Venture/Initiative

    11 items

    Module 5: Go-to-Market for AI - From Pilot to Scale

    3 items

    Module 6 (Bonus): The Psychology of AI Leadership

    3 items

    Module 7: Capstone Project - The AI-Native Pitch Deck

    2 items

    Nov

    5

    Live Workshop 3: Lecture & Discussion with Roger

    Wed 11/55:00 PMโ€”6:00 PM (UTC)

    Nov

    7

    Live Workshop 4: Lecture & Discussion with Roger

    Fri 11/75:00 PMโ€”6:00 PM (UTC)

Testimonials

ย ย ย ย ย ย ย ย Roger and I worked closely together on the Google Gemini team. He cuts through the AI hype, and consistently grounds his product strategy in genuine user value and technical feasibility. Iโ€™m glad to learn that Roger is now sharing his expertise, and itโ€™s a great opportunity for product leaders to learn directly from his teachings. Highly recommend!
Alex Gruenstein

Alex Gruenstein

Senior Director of Engineering, Google Deepmind
ย ย ย ย ย ย ย ย One of the smartest people l have ever known in my career, Roger is a pleasure to work with as l grow my startup businesses. With extensive experience as a startup founder and leader in the corporate world, Roger would bring great value to any business or individual navigating challenging situations and growth.
Richard Jia

Richard Jia

Founder & CEO, Youland & Alameda Capital
ย ย ย ย ย ย ย ย Roger has been instrumental along my startup journey. He didn't just offer generic advice; he dove deep into my specific business and also provided concrete support and advice in my fundraising, which l really appreciate. l highly recommend Roger to startup founders or professionals aiming for the next stage of growth.
Bingrui Yang

Bingrui Yang

Founder & CEO, Pebble
ย ย ย ย ย ย ย ย Working with Roger was one of the most impactful investments I've made as a founder.ย He provided the strategic playbook we needed to take us from an idea to a business with defensible tech. If you're working with Roger you should expect a game-changing partner, providing the proper support to turn concepts into focused, funded, scalable companies.
Marik Hazan

Marik Hazan

Founder, FeltSense

Meet your instructor

Roger Jin

Roger Jin

ex-Product Lead @Google DeepMind, 2x Founder, ICF-certified coach

Roger is a seasoned product leader who has operated at the frontier of AI development and in the trenches of building venture-backed companies, and now an executive and entrepreneur coach.


As Head of Product at Google DeepMind, Roger was a founding member of the product team that launched Gemini. Before that, Roger led product teams at Amazon Alexa, pushing the boundaries of customer experience for millions of users.ย 


Roger has also co-founded two AI startups, raising over $20M in venture capital and scaling them to a combined $80M+ in annual revenue. He is a graduate of Carnegie Mellon University.

Google
Amazon
Carnegie Mellon University
A pattern of wavy dots

Be the first to know about upcoming cohorts

Building AI-Native Products

Course schedule

2-3 hours per week

  • 4 One-Hour Live Sessions across 2 Weeks

    Wednesdays & Fridays, 9am PT (12pm ET)

    Learn directly from your instructor with interactive discussions. Don't worry about missing classes, recordings for all modules will be made available for you to watch in your Maven account.

  • Capstone Project

    Your AI Venture Pitch

    A hands-on capstone that simulates building a real AI business. Tackle ideation to validation, design and proposal with weekly feedback from instructor and peers. Finish with an AI Venture Proposal project that are investor/board-room ready.

Free resource

The AI Product Leadership Toolkit

Download The Al Product Leadership Toolkit - your shortcut to the essential frameworks, tools, and connections for Al product leadership. No fluff, just battle-tested resources to help you build Al products that win.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

Youโ€™ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Be the first to know about upcoming cohorts

Building AI-Native Products