Building AI-Native Products

New
·

2 Weeks

·

Cohort-based Course

This is a playbook focused on business value creation, built for product leaders and founders launching the next generation AI solutions.

Previously at

Google
Amazon
Carnegie Mellon University

Course overview

An actionable blueprint for the builders, entrepreneurs, and intrapreneurs

There are lots of great courses that teach you the process of AI product management. They show you how to write a PRD, conduct prompt engineering, manage a backlog, and ship a feature.


This is not one of those courses.


This is a rigorous, strategy-first course for the builders, the founders, and the senior intrapreneurs tasked with a much harder challenge: creating a defensible, scalable, and profitable AI-native business.


I’ve been on all sides of this challenge. I led product for Google’s flagship Gemini initiative at DeepMind, operating at the frontier of generative AI. Previously at Amazon, I managed PM team building Alexa experiences. I’ve also been in the entrepreneurial trenches, co-founding and scaling two AI startups to over $80M in annual revenue. Now as an executive and entrepreneur coach, I help builders and leaders navigate the exciting era of AI revolution. I have seen and experienced the difference between building a cool AI feature and building a resilient AI business. This course is the distillation of those hard-won lessons.


🔈𝗔𝗡𝗡𝗢𝗨𝗡𝗖𝗘𝗠𝗘𝗡𝗧: 𝗧𝗵𝗲 𝗜𝗻𝗮𝘂𝗴𝘂𝗿𝗮𝗹 '𝗙𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗠𝗲𝗺𝗯𝗲𝗿𝘀' 𝗖𝗼𝗵𝗼𝗿𝘁 𝗶𝘀 𝗡𝗼𝘄 𝗢𝗽𝗲𝗻.

This is your only opportunity to join the first-ever cohort of the course at a special founding member price. Spots are limited to ensure a high-touch, interactive experience.


This program is for you if you're grappling with the high-stakes strategic questions that execution-focused courses don't answer:

▪️𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗥𝗲𝗮𝗹 𝗠𝗼𝗮𝘁? Are you worried your product is just a "thin wrapper" around a third-party API, vulnerable to being commoditized or replicated by competitors overnight? 

▪️𝗦𝘁𝘂𝗰𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗣𝗶𝗹𝗼𝘁 𝗣𝗵𝗮𝘀𝗲? Is your promising AI initiative trapped in a perpetual pilot, unable to overcome organizational inertia, data silos, and the jump to full-scale production? 

▪️Securing Investor 𝗕𝘂𝘆-𝗜𝗻? As an entrepreneur, you're looking to build a venture-grade pitch deck that demonstrates you are aligning customer needs, AI solution and team with a comprehensive strategy for a scalable AI business.

▪️S𝗲𝗰𝘂𝗿𝗲 Executive 𝗕𝘂𝘆-𝗜𝗻? As an intrapreneur, do you struggle to translate AI model metrics into business impact, manage unrealistic expectations from leadership, and get the resources you need? 

▪️𝗡𝗼𝘁 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗔𝗺𝗯𝗶𝗴𝘂𝗶𝘁𝘆? Do you need a new leadership framework to manage non-deterministic products, build user trust when the AI can be wrong, and align cross-functional teams in a highly uncertain environment? 


𝗪𝗵𝗮𝘁’𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲𝗱 (𝗧𝗼𝘁𝗮𝗹 𝗩𝗮𝗹𝘂𝗲: $𝟳,𝟱𝟬𝟬+):

✅ Full Interactive Cohort Experience: 6 modules of learning with 4 live, one-hour sessions with Roger Jin.

✅ Actionable Frameworks & Blueprints: Get exclusive access to the proprietary, strategic templates Roger has used to build and scale AI companies.

✅ Lifetime Access to a Private Community: Join a curated network of fellow AI founders and senior intrapreneurs.

✅ Capstone Venture Proposal Project: Develop a real, strategic pitch for your AI business idea or internal initiative.

✅ Executive Cohort Option with 1:1 Mentorship (Value: $2,500): Upgrade to the Executive Cohort for two private 1:1 venture strategy sessions with Roger and personalized feedback on your capstone project.


Our mission is to make this the 𝘰𝘯𝘭𝘺 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘈𝘐 𝘤𝘰𝘶𝘳𝘴𝘦 you'll ever need to jumpstart your AI initiative or startup. To ensure this, we focus exclusively on the product and leadership challenges of building AI-native business. 𝗡𝗼𝗻-𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗿𝗲 𝗳𝘂𝗹𝗹𝘆 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝗮𝗻𝗱 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲𝗱 𝘁𝗼 𝗱𝗶𝘃𝗲 𝗶𝗻—𝗻𝗼 𝗰𝗼𝗱𝗶𝗻𝗴 𝗼𝗿 𝗱𝗮𝘁𝗮 𝘀𝗰𝗶𝗲𝗻𝗰𝗲 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱 𝗶𝘀 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗱.

This course is designed for

01

Early-Stage AI Founders:

You have a powerful AI concept or prototype, but are facing the existential questions of survival and growth.

02

Senior PMs, Eng Leaders & Intrapreneurs:

You've been given a strategic mandate to lead an AI initiative or integrate AI into core business

03

Aspiring Entrepreneurs:

You have a solid business idea and need a playbook to validate the AI business, build a durable, defensible MVP.

Prerequisites

  • This course is NOT for:

    - Aspiring PMs looking for a "101" course on the AI PM role.

  • - Engineers wanting to learn the tactical process of shipping their first AI feature.

  • - Anyone looking for a low-effort, theoretical overview of AI.

Your takeaways from this cohort

Identify and Validate Your Wedge

Master the frameworks for finding and validating high-value, defensible AI business opportunities, not just incremental features.

Build Your Product Moat

Design the three pillars of AI defensibility: proprietary data loops, modular technical architecture, and unique human-in-the-loop workflows.

Develop Your Go-to-Market Playbook

Design effective pilot programs that rigorously test hypotheses and create a strategic roadmap to scale from a high-risk experiment to a production-ready business line.


Master the New Economics of AI

Build a robust financial model for your AI venture, proves a clear path to revenue and profitability to investors and executives, clearly understand your fundraising options and strategies.

Pitch Your AI Venture

Develop a comprehensive, board-level, VC-ready Venture Proposal for a new AI business or internal product line.

What’s included

Roger Jin

Live sessions

Learn directly from Roger Jin in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

4 live sessions • 3 lessons

Week 1

Oct 27—Nov 2

    Module 1: Finding Your Wedge - The AI Opportunity Canvas

    1 item

    Module 2: Building Your Moat - Data, Architecture, and User Experience

    0 items

    Oct

    29

    Live Session 1 with Roger

    Wed 10/294:00 PM—5:00 PM (UTC)

    Oct

    31

    Live Session 2 with Roger

    Fri 10/314:00 PM—5:00 PM (UTC)

    Module 3: The New Economics of AI - From GPU Costs, Headcount to Profitability

    1 item

Week 2

Nov 3—Nov 7

    Module 4: Leading AI Products Through Evaluation Framework - The Leader's Guide

    0 items

    Nov

    5

    Live Session 3 with Roger

    Wed 11/55:00 PM—6:00 PM (UTC)

    Module 5: Go-to-Market for AI - From Pilot, Launch, to Scale

    0 items

    Nov

    7

    Live Session 4 with Roger

    Fri 11/75:00 PM—6:00 PM (UTC)

    Module 6: Capstone Project - The AI Venture Proposal

    1 item

Meet your instructor

Roger Jin

Roger Jin

ex-Product Lead @Google DeepMind, 2x Founder, ICF-certified coach

Roger is a seasoned product leader who has operated at the frontier of AI development and in the trenches of building venture-backed companies, and now an executive and entrepreneur coach.


As Head of Product at Google DeepMind, Roger was a founding member of the product team that launched Gemini. Before that, Roger led product teams at Amazon Alexa, pushing the boundaries of customer experience for millions of users. 


Roger has also co-founded two AI startups, raising over $20M in venture capital and scaling them to a combined $80M+ in annual revenue. He is a graduate of Carnegie Mellon University.

Google
Amazon
Carnegie Mellon University
A pattern of wavy dots

Join an upcoming cohort

Building AI-Native Products

Cohort 10/27-11/7

$1,299

Dates

Oct 27—Nov 7, 2025

Payment Deadline

Oct 26, 2025
Get reimbursed

Course schedule

2-3 hours per week

  • 4 One-Hour Live Sessions across 2 Weeks

    Wednesdays & Fridays, 9am PT (12pm ET)

    Learn directly from your instructor with interactive discussions. Don't worry about missing classes, recordings for all modules will be made available for you to watch in your Maven account.

  • Capstone Project

    Your AI Venture Pitch

    A hands-on capstone that simulates building a real AI business. Tackle ideation to validation, design and proposal with weekly feedback from instructor and peers. Finish with an AI Venture Proposal project that are investor/board-room ready.

Free resource

The AI Product Leadership Toolkit

Download The Al Product Leadership Toolkit - your shortcut to the essential frameworks, tools, and connections for Al product leadership. No fluff, just battle-tested resources to help you build Al products that win.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Building AI-Native Products

Cohort 10/27-11/7

$1,299

Dates

Oct 27—Nov 7, 2025

Payment Deadline

Oct 26, 2025
Get reimbursed

$1,299

USD

2 Weeks