From PM to CEO: Buy a Business That Already Makes Money
Rocky: Bought a small business
1x Founder, 2x CEO, 3x Head of Product
Find out if buying a small business is your path to financial independence.
AI isn't just changing products — it's eliminating the jobs that build them.
If you're a Product Manager (Pm) who's watched colleagues get laid off, wondered how long your role is safe, or just realized you're building someone else's wealth — this workshop is for you.
Entrepreneurship by Buyout is the path most PMs don't know exists: acquiring a small business that already has customers, revenue, and cash flow — then running it as the CEO.
Rocky did it. He acquired a 45-year-old business with no personal savings, converted it into an AI-native company, and now teaches PMs how to evaluate if this path is right for them.
In 2 hours, you'll use his proprietary framework to assess your fit, understand the acquisition process, and walk away with a clear YES or NO — not more confusion.
Workshop agenda
- 10:00AM EDT
Why Buyouts Beat Startups in the AI Era
Layoffs are rising and AI is reshaping careers. Learn why buying an existing business with real revenue is the smartest move a PM can make right now.
- 10:15AM EDT
Buyout Basics: How Acquisition Works Without Personal Savings
Demystify the acquisition process. Understand deal structures, what "no savings needed" actually means, and what types of businesses are available to buy.
- 10:30AM EDT
The PM Advantage: Why Your Skills Make You a Natural CEO
Your PM toolkit — systems thinking, stakeholder management, data fluency — translates directly into running a business better than most operators ever could.
- 10:45AM EDT
The Fit Filter: Rocky's Proprietary Self-Assessment Framework
Not everyone should buy a business. Rocky's framework helps you evaluate your risk tolerance, financial situation, and goals with brutal honesty.
- 11:00AM EDT
Live Application: Run the Framework on Your Own Situation
Apply the framework in real time with Rocky's guidance. Walk away knowing exactly where you stand — and what your honest next step should be.
- 11:30AM EDT
Q&A
Bring your questions about buyouts, financing, operations, or fit. Rocky answers live with the candor of someone who's actually done it.
Learn directly from Rocky:
Rocky: Bought a small business
1x Founder, 2x CEO, 3x Head of Product
Who this workshop is for
PMs feeling the ceiling of the PM ladder — You're good at your job but tired of building someone else's wealth with no clear way out.
PMs rattled by layoffs and AI uncertainty — You want financial independence that no manager, reorg, or AI tool can ever take away from you.
Curious but confused about business ownership — You've thought about it but don't know where to start. You want a framework to decide.
What's included
Live sessions
Learn directly from Rocky: Bought a small business in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
$200
USD
2 cohorts