Research Smarter, Not Harder: Become a real partner and get your research heard
Here's the thing, your research doesn’t matter if your stakeholders are skeptical.
Sure they hired you to conduct research, but that doesn't mean they're bought in.
Do you find yourself stuck in a loop of canceled stakeholder meetings and disregarded research? Are you constantly running from one stakeholder request to "run a survey” to another?
We've heard it all. So many people come to us frustrated, asking for help because yet again they...
... did user research that went nowhere
... fulfilled stakeholder’s asks only to be told “that’s not helpful”
... lack a seat at the decision-making table
And that's where we come in!
We believe that choosing the right method to answer stakeholder questions is what makes for impact and success, but it’s really about learning your stakeholders and their concerns that gets you there.
This is not something that gets taught in boot camps or most UXR master programs.
This course aims to empower you with the tools you need to lead your stakeholders along the journey of discovery and obtain buy-in, position yourself like an expert, push back with confidence, and “sell” a new approach.
We'll help you:
* treat your stakeholders like research participants
* cut
Learn directly from Amanda & Anna
See all products from Anna A and Amanda G
Who this course is for
Junior and mid-career user researchers who want to accelerate their career with stellar stakeholder management skills
Researchers looking to move from being a ticket-taker to becoming a trusted partner for your design, PM, and Eng stakeholders
Researchers who struggle with being stuck in an endless loop of low-impact prototype evaluation research
What's included
Live sessions
Learn directly from Amanda Gelb & Anna Avrekh in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
3 live sessions • 18 lessons • 3 projects
Week 1
Mar
30
Session 1: Laying the groundwork for success + your stakeholders, unpacked
Fantastic questions and where to find them
The journey of a successful research project & critical failure points
Research Intake Process
Stakeholders' deep dive: motivations, behaviors, and how-tos for researchers
Moderation principes for stakeholder interviews
Influence without Authority
Week 2
Apr
2
(Optional) Office Hours
Apr
6
Session 2: Mindsets and methods to win + putting it all together
Combating UXR negative image
Common mistakes with pushback and how to avoid them
AGR framework: acknowledge, get curios, reassure
The art of nuanced yes
Prioritization framework
Four horsemen of stakeholder apocalypse and how to tame them
Pitching projects to your stakeholders
Schedule
Live sessions
Sun, Mar 30
4:00 PM—7:00 PM (UTC)
Wed, Apr 2
3:00 PM—4:00 PM (UTC)
Sun, Apr 6
4:00 PM—7:00 PM (UTC)
Projects
Async content
Frequently asked questions
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