How to build your course waitlist
Summary
- Use lead magnets to drive potential students to your waitlist in Maven.
- Lead magnets help you add value in public, and sell in private.
- Add your lead magnet in the Lead magnets tab of your course dashboard.
- Get a shareable link directly to your lead magnet.
Lead magnets: what and why?
- Curriculum outlines or syllabus overviews
- PDFs or brochures
- Helpful templates
- How-to guides
- E-books
- Actionable worksheets
- Checklists
- Videos
- Pre-recorded webinar or lesson
- Email courses
- Free consultations
How to offer a lead magnet on Maven
- Click "New lead magnet" in the top bar of the Lead magnets tab of your course.
- Edit the lead magnet title, description, the call to action, and your instructor information and credibility.
- Add the link to your lead magnet ("resource link"). Right now, you'll share a link to your lead magnet that's hosted externally from Maven (ex. in Google Drive) - be sure to check the sharing permissions to make sure anyone can use the link!
- Add media (an image) to the lead magnet page.
- Click "edit email" to preview the email students will get after they sign up for your lead magnet.
- Anyone who signs up to download your lead magnet will be added to your waitlist (which you can find in your "Students" tab)
Getting started on a lead magnet
- Turn one of your course lessons into a one-pager PDF.
- Provide a page from your course workbook.
- Share a link to a pre-recorded webinar or sample lesson.
- Provide one of your frameworks templates.
- Offer a registration link for a free workshop.
- Provide a Calendly link to sign up for a 15 minute consultation with you.
Examples:
- David Perell offers multiple lead magnets throughout his landing page
- Demand Curve offers a free program sample to promote their course
- Marie Forleo offers a free 7-day writing class
What's the student experience?
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