Wes Kao’s winning strategy for leveraging your “bugs”
When you turn bugs into features, the things you thought you were errors, constraints, liabilities about your course, could actually become selling points.
Exercise: Goal setting & turning bugs into features
- What’s your 1 year vision for your course? For example:
- Make $100k teaching my course over 1 year
- Teach over 200 students
- Grow my cohorts to 75 students each
- What blockers, fears, or insecurities might get in the way of successfully building your course? For example:
- Time/schedule
- Experience
- Marketing & sales
- Teaching style
- For each blocker, fear, or insecurity, turn the bug into a feature. For example:
- 🚫 Bug: I’m not an expert in X. Other people have decades more experience.👍 Feature: The traditional methods of X aren’t working. I have a fresh perspective. I’ll invite the most innovative operators in this space to share their approach.
- 🚫 Bug: My course is too short. Students won’t get enough value. 👍 Feature: In my course, you’ll spend 1 full week doing and building. It’s more efficient to learn, do, iterate in an intensive and highly structured course.
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