Makes you the PM leadership listens to.

Every product leader knows the moment. Your exec wants AI. They want it now. They're not sure what it should do, but they're certain it should ship next week. And somewhere between knowing what the right conversation looks like and actually having it, something gets lost.
This isn't a knowledge problem. It's a confidence problem - and confidence comes from having the right tools and knowing how to use them under pressure.
Here's what most people don't see: the exec pushing hardest for AI is often the most frightened person in the room. They want something - anything! - that looks like action. Understanding that changes everything about how you respond.
This workshop puts you into that conversation on purpose. You'll practice both sides, get the reps in a room where it's safe to fail, and leave ready to change the dynamic in your next exec review.
Use this consistently, and the way leadership sees you changes - not because you asked for a seat at the table, but because you'll have proved that you already belong there.
Master the conversations that define your career — and become the product leader who shapes AI strategy instead of just executing it.
AI feature demands often come from fear — of competitors, of being exposed, of being left behind.
Understanding what's driving the pressure changes how you read the room and how you respond.
You'll stop reacting to the surface request and start addressing what's actually going on.
These diagnostic questions shift the focus from capability — can we do this? — to strategy — should we?
They make your exec feel heard while redirecting the conversation to what actually matters.
You'll use them in the room, in real time, without a script.
Pushing back on a poorly-formed AI demand doesn't have to damage your credibility. Done right, it builds it.
The worst outcome isn't a bad meeting — it's a bad commitment you then have to deliver on.

Coach & Consultant / The Product Experience podcast
People who've been in the room when an AI demand went sideways and didn't have a way to control the conversation
Leaders ready to show up differently — not just survive the next meeting
Product Managers -Senior, Head, Group, VP, Director, or CPO - who have felt like they're 'off-script' when responding to AI requests

Live sessions
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Lifetime access
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Certificate of completion
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Jun
8
Live sessions
3 hrs
Mon, Jun 8
3:00 PM—5:30 PM (UTC)
Async content
1 hr
Watch the Lightning Lesson before the session

Antonio Gould

Frederick Coulton

Abdo Wahba
$300
USD