The AI Marketing Operating System

Michael DeNunzio

PVAI Managing Director & Co-founder

Peter Monk

PVAI Co-founder, Chief AI Strategist

A 6-Session Executive Cohort for CMOs Ready to Stop Piloting & Start Compounding

The gap between AI tools and AI advantage is widening. Which side are you on?

Every CMO in the room has AI tools. Most have pilots. A few have results.

The organizations pulling ahead aren't using more AI — they're running it differently. They've stopped bolting tools onto old workflows and started redesigning the system itself. The result is a self-improving marketing engine: faster decisions, fewer handoffs, less rework, and learning that compounds every cycle.

This cohort teaches you how to build that engine — with your real organization, your real constraints, and your real work.

AIMS, PVAI's Human + AI Marketing OS, shows how leading teams unify humans, Virtual Professionals, Virtual Customers, and AI agents into governed workflows that improve execution speed, decision quality, and measurable marketing performance.

This course explores how organizations move beyond fragmented AI experimentation and redesign marketing around connected intelligence, continuous learning, and Human + AI collaboration at scale.

What you’ll learn

Most AI discussions fail because they focus on tools instead of outcomes. We reframe the conversation entirely —

Are you building 20% improvement or 20x advantage?

Understand the three signals reshaping what AI can actually do inside a marketing organization
Learn what separates the leaders compounding advantage from those running disconnected pilots

AI tools alone aren't enough

How Memory, Reasoning, Learning, and Contextual Action are shifting from where they are today to where they will be in 12–24 months

The risk, reward, and board narrative for each
How to answer the 20% or 20x question in a language your CFO and board will respect

Learn directly from Michael & Peter

Michael DeNunzio

Contact

PVAI Managing Director & Co-founder

Peter Monk

Contact

PVAI Co-Founder / Executive Partner Chief AI & Emerging Technology Strategist

See all products from PVAI Consulting

Who this course is for

CMOs and senior marketing leaders who already have AI adoption inside their organizations — and know that adoption alone isn't the advantage
Individuals accountable to a board or CEO for proving AI creates measurable operating performance, not just pilot activity
This is not an introductory AI course or for teams debating to use AI. It is for leaders ready to redesign how marketing work gets done

What's included

Live sessions

Learn directly from Michael DeNunzio & Peter Monk in a real-time, interactive format.

Over six sessions, you will design your AI Marketing Operating System

Not a framework to file away — a working blueprint for your organization, built session by session across three weeks.

Built from Real Operating Experience

Michael DeNunzio and Pete Monk have spent nearly 30 years building marketing organizations through every major technology wave — from the earliest days of the consumer internet through AI. AIMS is not a consulting framework invented in a slide deck. It is the system they use to run their own work.

A Room of Ten, Not a Crowd of Hundreds

Enrollment is capped at 10 participants. Every session is a working conversation among senior leaders — not a lecture. You will hear what is actually working and failing at peer organizations, pressure-test your own strategy in real time, and leave each session with decisions made, not just notes taken.

Designed for the Work You Are Already Doing

The cohort is not theoretical. Session by session, you apply the AIMS framework to your own organization's workflows, constraints, and operating reality. By the final session, you have a working blueprint — not a generic one.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

6 live sessions • 6 lessons

Week 1

Sep 8—Sep 13

Sep

The AI Marketing Operating System: Session 1

Tue 9/83:00 PM—4:00 PM (UTC)

Sep

The AI Marketing Operating System: Session 2

Thu 9/103:00 PM—4:00 PM (UTC)

Session 1 — The Problem, The Thesis, and The Choice

1 item

Session 2 — Diagnose: Find the Friction Worth Fixing

1 item

Week 2

Sep 14—Sep 20

Sep

The AI Marketing Operating System: Session 3

Tue 9/153:00 PM—4:00 PM (UTC)

Sep

The AI Marketing Operating System: Session 4

Thu 9/173:00 PM—4:00 PM (UTC)

Session 3 — Prove: Run the First Governed Loop

1 item

Session 4 — Repeat: Turn a Pilot into a Pattern

1 item

Schedule

Live sessions

2 hrs / week

Ten seats. No exceptions. This cohort is intentionally small. When the seats are filled, enrollment closes. If you are evaluating whether your marketing organization is building a 20% improvement or a 20x advantage — this is where that decision gets made. Apply now at https://maven.com/pvaiacademy Questions? Reach us at michael@pvaiconsulting.com

Tue, Sep 8
3:00 PM—4:00 PM (UTC)
Thu, Sep 10
3:00 PM—4:00 PM (UTC)
Tue, Sep 15
3:00 PM—4:00 PM (UTC)

Testimonials

This course did a great job of making AI feel practical and relevant for marketers rather than overwhelming or overly technical. I especially appreciated how the concepts were tied directly to real brand and marketing use cases, from consumer insights and content strategy to decision-making and efficiency. The frameworks and examples helped me better understand how to use AI as a strategic tool, not just a productivity shortcut. I’m leaving the course with a clearer perspective on how AI can enhance creativity, improve analysis, and support more thoughtful marketing decisions.
Christine
Co-Founder and Managing Partner Wheel+Dow
This is the fourth Cohort I have completed. With all the rapid changes occurring in GenAI, Michael and Pete do a fantastic job keeping the course up-to-date with the latest information and how Marketers can quickly and effectively apply AI to deliver a distinct competitive advantage for their companies. I learn new tactics with each Cohort and also from my fellow course attendees. Michael and Pete create a friendly group dynamic, keeping the group engaged, and are always happy to answer all questions. Once you take a class, you can retake it at no additional cost, which is a great value, especially considering the rapid changes occurring in AI. I went from a tentative user of AI to a confident user who uses it for business and personal use. I'm looking forward to learning more!
Mike
Founder/President Graz Group
I was really impressed with the course structure, content, and real world applicability that moved (quite literally) at the speed of advances in the latest tools and tech. The lessons were immediately applicable and transformative in my approach to strategic plan development. I highly recommend this class for strategic marketers!
Mitali
Director, Integrated Brand Marketing Self Employed Consultant
To my marketing friends. I’m taking Michael’s class now and it is excellent. I’m pretty well versed on Gen AI having served on a few panels covering this topic. This class brought me much more focus on the creative ways to apply emerging tools to develop and articulate brand strategies. And this work is very fun!
Erin
Chief Marketing Officer
Peter and Michael demonstrated an amazing knowledge base and mastery of the subject matter. The class was thoughtfully presented and inclusive of dialogue, which added a great deal to the experience. This was my first AI learning cohort and the bar is now set extremely high for any future classes. Highly recommend!
Noelle
Chief of Staff Safe Harbor Development