Make Better Marketing Decisions with AI and Auggie

Every day, marketers choose what to launch, create, change, and where to invest. These decisions require customer understanding, professional judgment, and evidence.

Join Peter Monk, Co-founder and Chief AI Strategist, Auggie, for a live, hands-on workshop using our platform, Auggie, at the core of a connected AI workflow. Auggie orchestrates evidence-grounded Virtual Customers, specialized Virtual Professionals, brand knowledge, and real-world signals to help you evaluate options and decide what to do next.

You’ll connect Auggie with LLMs, creative production tools, and data analysis tools. In one campaign workflow, use analysis to frame the problem, develop options with an LLM, evaluate them in Auggie, and create an execution. Return the work to Auggie to identify improvements and define a test.

You’ll leave with a completed decision brief, a reviewed Insights Report, and a practical test plan. Peter will show how the same workflow applies to deciding what to launch, create, change, and where to invest.