Design Agentic Seller Experiences for Your Platform

Aditya Vithaldas

Product Leader, Ex Zalando, Flipkart.

Turn seller goals into agent workflows that keep sellers in control

Sellers come to your platform to build a business. Cataloguing, optimisation and operational coordination should help them reach that goal.

In this hands-on workshop, apply a four-level autonomy framework to a real seller journey. Map seller cohorts and jobs to be done, choose a workflow suited to agents, and design the experience from a business goal through execution, progress updates and approvals.

Work through sales, profitability, returns and ratings as connected goals. Decide which pricing, policy and inventory decisions need seller approval, and how the agent should explain its actions and recover when things go wrong.

Leave with a seller persona, workflow blueprint, interaction storyboard, approval matrix and a measurable pilot plan for your platform. Bring your own marketplace challenge or use the provided seller scenario. These are emerging design hypotheses to test, with the reasoning and trade-offs made explicit.

What you’ll learn

Leave with an agentic seller journey, clear approval rules and a pilot plan you can apply to your platform.

Map seller cohorts and jobs to be done, then prioritise workflows using six agent-readiness questions.
Choose an autonomy level and storyboard goal setting, progress updates, approvals and exception recovery.
Create an approval matrix and pilot metrics spanning sales, profit, returns and ratings.

Workshop agenda

Part 1: Seller goals, personas and agent workflows
Map seller cohorts and jobs to be done. Apply six readiness questions, choose an autonomy level and design a workflow around sales, profit, returns and ratings.
Part 2: Seller control, prototypes and a measurable pilot
Storyboard updates, approvals and exception recovery. Define pricing, policy and inventory boundaries. Review your prototype with peers and create a pilot plan with success measures.