AI Product Strategy Certificate for Leaders

Miqdad Jaffer

Product Leader at OpenAI

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3 people enrolled last week.

When everyone has the same APIs, your strategy is your only true advantage.

Strategy is your only durable advantage.

In the last 12 months, AI has shifted from a "tech trend" to a market-decimating force. The old playbook—"be first to market" or "have the best model"—is dead. Models are becoming commodities. Features are copied in days.

The leaders who win in this new era won’t be the ones with the best engineers; they will be the ones with the best Strategic Contrast.

This course is designed for Senior Product Leaders, Founders, and VPs who need to move beyond "AI Demos" and architect a profitable, defensible business. We strip away the hype to focus on the hard truths of AI economics:

•⁠ ⁠The Moat Crisis: Why your data isn't the moat you think it is, and how to build "Contextual Moats" that actually stick.

•⁠ ⁠The P&L Trap: Why most AI products bleed money at scale, and how to structure unit economics for profitability.

•⁠ ⁠The "Full-Stack" Strategy: How to align your data acquisition, product roadmap, and GTM motion into a single reinforcing system.

This is not a beginner's survey. It is an executive-level workshop where you will produce your AI Moat Blueprint™️—a rigorous strategic document reviewed personally by Miqdad.

Stop competing. Start contrasting.

What you’ll learn

AI is decimating old business models overnight. Go beyond demos and learn the frameworks to build a lasting competitive moat and win.

  • Stop relying on fragile tech advantages. Learn to build "Contextual Moats" using workflow integration and proprietary data loops.

  • Apply the "4 Hypotheses" framework to validate if your advantage is durable or if it will collapse when GPT-6 arrives.

  • AI economics are different. Learn to forecast inference costs that scale linearly with usage.

  • Master the "Cost vs. Quality" trade-off to ensure your product is profitable, not just a cool demo that loses money on every user.

  • Stop shipping isolated AI features. Connect your data acquisition, product roadmap, and GTM motion into a single system.

  • Distinguish clearly between Company Strategy, Product Strategy, and AI Strategy to ensure organizational alignment.

  • Move beyond "hand-wavy" AI visions. Use the AI Moat Blueprint to articulate a clear path to value that executives respect.

  • Master the USD Framework (Up, Sideways, Down) to manage stakeholder expectations and secure resources for high-risk bets.

  • Traditional SaaS pricing fails in AI. Learn to price for outcomes and value, not just "seats," to align incentives.

  • Design a "Go-to-Market" motion that accounts for the specific friction and trust barriers inherent in AI adoption.

  • Analyze AI's impact on Competition, Company, Capability, and Customer to spot where value chains are breaking.

  • Identify which of the "5 AI Archetypes" (e.g., Workflow Revolutionary, Domain Specialist) your product must become to win.

Learn directly from Miqdad

Miqdad Jaffer

Miqdad Jaffer

Product Leader at OpenAI, TechCrunch & MIT featured, Top 100 by Business Insider

Who this course is for

  • Senior Product Leaders (VPs, Directors):

    Your roadmap is obsolete. Get the frameworks for building a defensible moat and managing an AI P&L.

  • For Eng. & Tech Leaders: Your tech advantage is temporary. This is the playbook for connecting engineering to a winning business strategy.

  • For Founders & C-Suite: Strategy is your only durable advantage. This is the playbook on building a profitable company, not just a produc

Prerequisites

  • Advanced Program Prerequisites

    This course is for experienced leaders (PMs, Eng, Founders) accountable for product success. It is not a foundations course for beginners.

What's included

Miqdad Jaffer

Live sessions

Learn directly from Miqdad Jaffer in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

Week 1

Jan 26—Feb 1

    Module 1: Welcome & Capstone Project

    5 items

    Module 2 - AI Strategy Fundementals

    5 items

    Module 3 - AI's Paradigm Shift

    6 items

    Module 4 - Architecting Your AI Product Strategy

    5 items

    LIVE WITH MIQDAD - Jan 31 - Content Synthesis & Capstone Clinic @ 3pm EST

    0 items

Week 2

Feb 2—Feb 8

    Module 5 - Operationalizing Your Product Strategy

    0 items

    LIVE Momentum Mixer: AI Product Strategy Peer Chat - Feb 5 @ 9AM EST

    0 items

    LIVE WITH MIQDAD - Feb 7 - Content Synthesis & Capstone Clinic @ 3pm EST

    0 items

    LIVE AI Executive Insights & Case Study - Feb 8 @ 11AM EST

    0 items

Free lesson

Building AI Products with OpenAI cover image

Building AI Products with OpenAI

Define a winning AI product strategy

Learn to systematically identify and prioritize opportunities for value creation with AI within your organization

Apply the 5-A Framework for building AI products

Break down business problems and translating them into testable, high-value AI feature hypotheses

Define metrics & manage AI sprints

Learn key AI metrics, how to define model evaluation criteria, and manage AI sprints

Schedule

Live sessions

1-2 hrs / week

Projects

1-3 hrs / week

Async content

1-3 hrs / week

Success stories

  • I give so much credit to this course. Leadership was seeing the adaptability that I exhibited in continuing to add business value... It really helped me to achieve this big milestone in my career. I am very grateful for your help and the learnings I have got as part of your community.
    Testimonial author image

    Kaleem

    Promoted to Director at Microsoft
  • This course provided the strategic clarity I was looking for. In a world where every team has access to the same AI models, this course gives you the specific frameworks to find and build a true, defensible advantage. It's essential for any leader navigating the new age of AI
    Testimonial author image

    Poorvi

    Sr. Director of Product, Meta

Frequently asked questions

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$2,500

USD

Jan 26Feb 15
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