
Priya Mathew Badger
will help you use AI to build better products
Principal PM for Yelp's AI Assistant, Lenny's Community Top 25 contributor
About Priya
Priya Mathew Badger is a Principal Product Manager at Yelp, where she leads its AI powered product, Yelp Assistant, and drives the company’s AI upskilling program for the Product org.
She has helped 100+ PMs learn how to use rapid AI prototyping to explore solution spaces, test assumptions, and gain alignment faster.
Her work has been featured on Claire Vo's How I AI podcast. Priya was named a 2025 Top 25 contributor in Lenny Rachitsky’s community.
She writes the Substack newsletter, Almost Magic, where she shares practical methods for building and evaluating AI powered features.
Courses
Multi-day, guided programs to get real results
Workshops
Single-day, hands-on sprints to practice new skills
Lightning Lessons
Free, interactive sessions to explore new topics
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How to Use AI Prototyping to Frame Product Tradeoffs

Early Look: Prototyping with Claude Design

How to Drive Team-Wide AI Prototyping Adoption

How to Prototype LLM Powered Features
Resources
Tools and downloads

