AI Prototyping for Established Products: Explore ideas 10x faster
Priya Mathew Badger
Principal PM at Yelp
Learn how to create and use AI prototypes to improve your established product
The bottleneck in product development has shifted from "how fast can we build?" to "how fast can we prove what’s valuable?"
AI prototyping is the #1 skill PMs need to learn to make this shift, yet many are trapped in slow, legacy cycles.
As a Principal PM building AI products, I’ve seen the process break down where ideas stay stuck in people's heads because it's hard to carve out time or change longstanding processes.
I’ve scaled AI prototyping across our large PM organization by removing these barriers.
How this course is different:
Small group learning: I am capping this cohort at 30 students so you get personalized feedback, live build time with me, and engaged community of learners
Focus on product: Build feature and vision ideas with NO coding knowledge
Go beyond side projects: Learn how to remove barriers and prototype in your day job
Premium tools and support: Get free paid tier access and fast track support while learning
I teach with hands-on learning sharing practical lessons and tips along the way.
See my teaching style in my How I AI episode with Claire Vo
Go from feeling like you're falling behind to having a superpower that empowers you to lead high-impact decisions.
What you’ll learn
Become a modern, high-velocity PM who explores ideas faster and drives the roadmap forward. Leave with 2 prototypes you can demo to users.
Hands-on builds using popular AI prototyping tools for established products to simulate real AI interactions.
Execute repeatable workflows that allow you to swap tools as the AI landscape evolves.
Learn the tactics to iterate on prototypes to make them look and feel like your products and test assumptions
Get practice with different approaches to prototyping LLM powered features and see their pros and cons
Master how to de-risk AI ideas by exploring multiple solutions
Learn how to do evaluations using just an LLM powered prototype
Get feedback on how to pitch your AI vision to leadership to secure alignment and budget
Learn collaborative boundaries on working with design and engineers in the process
Draft user testing scripts on how to test and learn with your users
Hear from expert-led case studies of PMs at big tech companies (e.g. Google, eBay, Doordash)
Learn how to become an evangelist with in your company to get tools approval and adoption
Get personalized advice on overcoming the risks and barriers for you to adopt prototyping in your day job
This course is capped at 30 students so we can do live screenshare demos and live discussions. You will get to know your peers.
Practice to sharing your own learnings to become an evangelist and AI leader in your company and peer group
Invite-only community group to connect and learn with peers
Learn directly from Priya
Priya Mathew Badger
Principal PM for Yelp's AI Assistant, Lenny's Community Top 25 contributor
Who this course is for
Individual Contributor PMs working on established products
Product leaders (GPM/Director/VPs) interested in leveraging AI prototyping for vision and team upskilling
Job Seeking PMs looking to join companies with modern AI-first product processes
Prerequisites
Have an existing user problem or opportunity in mind
This is a hands-on course where you will build actual prototypes iterating on your existing product
Curious and motivated to learn
This course will give you hands-on practice and expert guidance but you'll need to put the work in to build and troubleshoot
Basic familiarity with AI prompting
This course requires NO technical knowledge but does involve using multiple AI tools
What's included
Live sessions
Learn directly from Priya Mathew Badger in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community forum of peers
You'll have access to a community of peers from your cohort to ask questions and share learnings
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
6 live sessions • 17 lessons • 7 projects
Week 1
Prototyping for established products
Feb
25
Week 1 Live Session: AI Prototyping for Established Products
Feb
27
Build Lab Session: Prototype a feature for your product
Week 2
How to prototype an LLM powered feature
Mar
4
Week 2 Live Session: AI Prototyping for Established Products
Mar
6
Build Lab Session: Prototype an AI bet for your product
Bonus module: How to do evaluations ("evals") using your LLM powered prototype
Schedule
Live sessions
7 hrs
Wed, Feb 25
1:00 AM—2:00 AM (UTC)
Fri, Feb 27
6:00 PM—7:30 PM (UTC)
Wed, Mar 4
1:00 AM—2:00 AM (UTC)
Projects
3-5 hrs
Async content
1-3 hrs
Testimonials
Priya is leading the way on modern prototyping for PMs. She offers a clear, practical view into how prototyping in product teams really works and how the PM role is evolving. If you want to learn how to prototype for an established product, she is the person you want teaching you.
Alexander Danilowicz
CEO & Co-founder, Magic PatternsI had never prototyped an AI product before Priya taught me and my team. Her approach changed how my team explores ideas and made AI prototyping central to how we get feedback and align on future vision.
Connie Chen
Group Product Manager, Yelp
Watch my How I AI Episode with Claire Vo
“Priya Badger has really given us a new way to think about product management with AI…What I love most is how it breaks away from the old, rigid linear product development process.
This inspires me to think differently about where product management should start, not just for AI products, but for any product.”
Check out Almost Magic, my Substack with AI how-to guides
AI feels like it should be magical, but sometimes it can feel overwhelming and tough to get results that actually have value.
I started my Substack, Almost Magic, to share practical ways that I'm getting value out of AI tools and learnings from leading AI upskilling initiatives at Yelp. My views are all my own.
Check out my posts to get a sense of my teaching style. In this course we will cover some of these topics, but I will dive deeper and be there to guide you along the way.
Frequently asked questions
$1,195
USD