Predictable Innovation School

🔥 Ealy bird $750 price limited to the first 10 enrollments, then $995.🔥 ⚠️ The bootcamp runs for 3 weeks. The platform says 4 weeks, BUT we won't have sessions on Thanksgiving week so you can take time off. After marketing +200 B2B tech/software products over 30 years, we’ve found that defining the right target market [positioning strategy] and launch planning are the key missing parts to accelerate P/M fit. By defining your positioning strategy + launch plan:1️⃣ Your market will get what you do, how you do it, to whom, and why they should buy from you now.2️⃣ You'll be known in your industry without spending thousands on ADS and "growth hacks".3️⃣ Your early adopters will find you.4️⃣ You won't waste money on marketing and sales investments not aligned with your market stage.5️⃣ Product-market fit will be easier to achieve.6️⃣ You'll create a sustainable advantage by winning a specific market [because no matter how cool your tech is, it is easy to copy]. That's what we'll help you with during this 4-step bootcamp: ✅ Reveal the positioning strategy of the highest product/market fit opportunity — which market category, segments, and use cases provide you with a differentiated, credible, and relevant positioning to win? ✅ Define your ideal customer profile [ICP] — Once revealed how you should compete, it's about clearly defining your target, category, differentiation, needs you to solve, credibility statements, and market context. ✅ Optimize your positioning messages — What messages should you use in your pitches and web to be seen as a different, relevant, and credible provider? ✅ Amplify your reach — What is the optimal product launch sequence that will get the support of your market and industry? What channels should you build to achieve channel-market fit faster? ✅ AI toolset and tutorials to implement every step at x10 speed with tools like:- Notion AI / ChatGTP (build key positioning messages).- Humantic AI (find clients).- Fathom AI (record, and transcribe research calls)- Sparktoro (find your ecosystem of influencing players).- Dovetail (record and classify all your research information). All backed by the brain after the models of how humans accept and adopt innovations: Crossing The Chasm and Diffusion of Innovations.

You think you have a great product, but who and why would buy it from you now?

<ul><li>How to discover market opportunities</li><li>How to interview your market and potential buyers: Who to talk to, what to ask, and what to learn.</li><li>How to anticipate your buyer's motivations with Technology Adoption Lifecycle</li><li>How to think about product/market fit</li><li>How to anticipate product/market fit implications</li><li>How to decide your PMF strategy</li></ul>

Discovering Product/Market Fit Opportunities

<ul><li>How to prioritize and select your product/market fit opportunities</li><li>How to select your next targets to achieve sustainable product/market fit</li><li>How to develop your brand and product to achieve sustainable product/market fit</li></ul>

Prioritize product/market fit opportunities

<ul><li>How to analyze and define your customer scenario (Ideal Customer Profile)</li><li>How to go about a competitive analysis</li><li>How to build sources of authority (credibility)</li><li>How to identify sources of long-term advantage</li><li>How to craft your positioning statement</li></ul>

Develop your unique positioning strategy

<ul><li>How to identify the types of messages to emphasize</li><li>How to develop your messaging platform</li><li>How to develop your elevator pitch</li><li>How to develop your sales pitch story</li></ul>

Develop your messaging and story

<ul><li>How to assess and identify your channel-market fit needs (PLG vs. Marketing-led vs. sales-led vs. Partner-led)</li><li>Mapping channel-market fit experiments</li><li>How to develop your content strategy</li><li>How to develop an ecosystem strategy to educate your market, drive Word-Of-Mouth, awareness and market support.</li></ul>

Define your distribution channels

<ul><li>Successfully identify when to launch or validate</li><li>How to educate and warm up your market</li><li>How to introduce your technology / product in the market to accelerate product/market fit</li></ul>

Design your validation or launch sequence

Bootcamp Syllabus

Enrollments Close

#01 Discover Your Product/Market Fit Opportunities

#02 Prioritize product/market fit opportunities

Get live feedback on your work from instructors and peers.

Q&A // Office Hours

#03 Design your unique positioning strategy

#04 Optimize your messaging and story

Thanksgiving week - NO CLASS

#05 Find and select your distribution channels

#06 Design your validation, technology introduction, or launch sequence

Bootcamp Schedule [No class on Thanksgiving week]

You are a founder or CEO with an unclear direction to launch and sell. ﻿Who and how should you target to accelerate product/market fit?

You are a go-to-market or commercialization leader sick of launching products that return crickets. ﻿How to launch successfully?

You're a product marketer or CMO pressured to launch an unproven new product. How to accelerate product/market fit with such uncertainty?

This is for you if you're...

After this action-driven program, you'll get

Master Diffusion of Innovations + Technology Adoption Lifecycle to predict how humans buy tech products and categories created - from the Crossing The Chasm model thinker. You'll be able to assess and anticipate the best product/market fit decisions.

An in-depth understanding of priorities to achieve product/market fit faster

You'll learn how to score your market opportunities to focus on the highest product/market fit potential, and how to build your path towards "sustainable product/market fit".

Clarity on where (use cases/industries), how (product, messages), and why (differentiators, strengths, market urgency) you should target

With an understanding and description of what transformation (pains, outcomes, and goals) you are helping them achieve.

A definition of your Ideal Customer Profile (your highest PMF opportunity)

You'll build a differentiated messaging platform, including:<ul><li>Problem Statement</li><li>Top competitors</li><li>Value Proposition</li><li>Differentiators — Why you?</li><li>Sense of urgency — Why now?</li><li>Credibility statements — Why should I trust you?</li><li>Positioning Statement</li></ul>

Differentiated key positioning messages to stand out in front of your ICP

Let's put all your messages and story together by answering a critical pitch question: Should you start your pitch with the problem you solve, a market challenge, your product, or your point of view of the industry?

A sales pitch outline that reflects your positioning messages

You'll assess and identify your channel-market fit needs according to your type of product and the maturity of the market you are entering:<ul><li>PLG</li><li>Marketing-led</li><li>Sales-led</li><li>Partner-led</li></ul>

A definition of your distribution channels

You'll map the influencing ecosystem players in your market. Then, create an education strategy and launch sequence that incentivizes their support. By following this plan, you'll get your market ready to amplify your launch, drive momentum and find early clients on your behalf

A plan to amplify your new product launch while validating your positioning strategy.

We have put together proven mental models, a system, tools, and specific B2B high-tech examples to give you higher speed and reduce the risk of new product failure.

Faster time-to-market & reduced failure risk

As a hands-on bootcamp, you'll complete a step-by-step workbook that you can share with your team, use as your north star and reutilize for your next product launches.

All your strategy in a workbook that you can share with your team to drive internal alignment.

Learn how to use tools like Notion AI, ChatGTP, Humantic AI, Fathom AI, or Sparktoro to speed up your research and strategy process.

BONUS: Artificial Intelligence toolset and tutorials to save time and speed up the process.

Target the right buyers for your new product. Reach them through the right channels. Convince them with differentiated positioning messages.

Cohort 3

Warren Schirtzinger

Head of Clients Strategies at Predictable Innovation.

Jose Bermejo

Managing Partner, Founder & Fractional Executive for new products at Predictable Innovation.

Cohort 2

Cohort 4

During the course, you'll learn how to use and implement this AI toolset for up to 60 cases. This is the exact system we use at Predictable Innovation Strategy to build new products and go-to-market strategies for our clients with 25% - 40% working hours savings by project -- without losing quality. Overcome the blank page syndrome by having a fresh start in different innovation, go-to-market and product marketing strategy use cases with this toolset: 1️⃣ New product research blocks:- Customer or ICP- Market- Competitors ✅ New product research toolset: → ChatGPT→ Essense.io→ Alphawatch.ai→ Perplexity.ai→ Chatpdf→ Aomni→ Gigabrain→ Grain 2️⃣&nbsp;New product positioning:- Segmentation- Targeting- Positioning messages &amp; narrative ✅ New product positioning toolset: → ChatGPT→ Notion AI→ Jasper 3️⃣&nbsp;Go-to-market &amp; Awareness blocks:- Launch / Validation / Awareness Sequence- Sales enablement- Early client finding ✅ Go-to-market &amp; Awareness Toolset:→ ChatGPT→ Tome.app→ Gamma.app→ Sparktoro→ NotionAI→ Wynter→ Humantic AI When you join the cohort, you'll also get forever access to 30 (and growing) video tutorials to watch at your own pace. 📌 AI landscape changes every single day, and we're continuously testing. This toolset could change from now until the course starts... but just if we find better tools to save you time! Along the course, you'll learn how the modules are connected by our go-to-market strategy mental models based on Diffusion of Innovations and Crossing The Chasm. A system that we have proven and refined in over +200 B2B tech/SaaS projects... and you can also learn in this other BootCamp: https://maven.com/predictable-innovation/positioning-strategy-workshop That means you'll get our 9 go to market strategy mental models and templates that the AI toolset will help you complete and how the Technology Adoption Lifecycle impacts your innovation and launch strategy.

Let AI save you time and accelerate your innovation and launch process.

Building blocks we'll showcase:<ul><li>Customer or ICP</li><li>Market</li><li>Competitors</li></ul> ...with these tools:→ ChatGPT [or Bard if they catch up with ChatGPT]→ Essense.ai→ Alphawatch.ai→ Perplexity.ai→ Chatpdf→ Aomni→ Gigabrain→ Grain

Research with AI

Building blocks we'll showcase:<ul><li>Segmentation</li><li>Targeting</li><li>Positioning messages &amp; narrative</li></ul> ...with these tools:→ ChatGPT→ Notion AI→ Jasper

Optimize Positioning and Messaging with AI

Building blocks we'll showcase:<ul><li>Launch / Validation / Awareness Sequence</li><li>Sales enablement</li><li>Early client finding</li></ul> ... with these tools:→ ChatGPT→ Tome.app→ Gamma.app→ Sparktoro→ NotionAI→ Wynter→ Humantic AI

Build go-to-market and awareness sequence

Course syllabus

Enrollment ends

Live workshop with lectures, demos, and showcases of tools and use cases. You'll have time to work on your own and test the use cases with the tools.

Live Workshop - Research with AI

Live Workshop - Positioning Strategy with AI

Get live feedback on your assignments, and tests, ideate new use cases, or discuss how to adapt the toolset to your unique scenario and systems with your peers and Jose.

[Optional] Q&A // Office Hours

Live Workshop - Messaging with AI

Live Workshop - Building go-to-market and awareness sequence with AI

We'll welcome our guest speaker on Prompt Engineering during the first 30 minutes of the session: <a href="https://www.linkedin.com/in/robertwcampbell/" rel="noopener noreferrer" target="_blank">Robert Campbell.</a>You'll be able to ask him advanced questions on promoting. Then we'll move to 1h of regular Q&amp;A on your progress with AI.

[Optional] Q&A + Guest Lecture on Prompt Engineering

Get feedback and answers from me and your cohort of peers in between sessions in your Maven student hub.

Live Community

Every session, you will get an assignment to apply the learnings before joining the Q&amp;A and getting feedback from your peers and the instructor. This is about testing and making it work for your workflow and use cases. So you can spend as much or as little time as you want.

[Optional] Session Assignments

Continue getting the support of the instructor and a group of leaders optimizing their systems with AI. You can join by-weekly Q&amp;A // Office Hours calls, get bonus videos, and get answers in the community forums. Available for the first 10 members of a cohort

[Bonus] 1 Month Community Access

Course schedule

You're a new product owner... You want to accelerate your innovation and go-to-market process with AI.

You're a product marketer... You want to update your skills, gain new insightful angles, and save tens of hours with the latest AI tools.

You're a founder... You want an AI-assisted system to improve how you market and sell your product... at x2 speed.

This course is for you if

What you’ll get out of this course

So you can get ready for the workshops or have them as a reference after we finish the cohort.

📹 Forever access to 30 video tutorials (and growing)  on AI for product marketing and research.

A Notion template I've created with almost all the prompts together so you can start right away.

✅ My notion AI template with 47 pre-built + proven AI prompts

You'll get a go-to guide with 57 use cases and 67 AI prompts to follow the course workshops and videos.

🤖 Prompt guide with 57 use cases and 67 AI prompts.

With this tech stack, <a href="https://www.predictableinnovation.com" rel="noopener noreferrer" target="_blank">my company</a> saves 25-40% [depending on the complexity of the tech and market] of working time in research, positioning strategy, and messaging, while delivering at x2 speed.﻿ How much is worth your time? Run the numbers 😉

💰 Immediate ROI — Save 25-40% of working time and deliver at x2 speed.

I'll answer your questions on how to use and set up the 14 tools for your workflow and use cases. We'll also debate and ideate use cases in the Q&amp;As, so you learn from others in your position.

🏗️ Apply the AI toolset to your specific workflow.

You won't have to feel the pain of starting from 0 anymore to fill in your templates and work. These AI tools will build a fresh starting point for you.

😮‍💨 Overcome the blank-page syndrome.

Given the speed at which you'll analyze the information, you can have faster market testing and feedback loops that can lead to a competitive edge. Market learning speed is often an advantage.

🏎️ Faster market feedback loops & go-to-market.

Researching tons of Reddit posts, call transcripts, reading entire analysts' PDFs, or hundreds of G2 competitor feedback answers? That's gone with this toolset. Now imagine the AI providing fresh angles for your positioning and pitch that are not biased by your beliefs.

🧠 Gain new research eyes and a second brain.

These AI tools reach corners you can't or don't have the time to. You'll gain more insights, understanding, and angles about your market, customer, and competitors.

🔍 Broader research insights.

Master AI for new product research, positioning, messaging, and go-to-market with this step-by-step AI system [no code skills required]

Predictable Innovation School

New Product Launch and Go to Market Strategy

New Product Launch and Go to Market Strategy

Accelerate product innovation & go-to-market with AI

Accelerate product innovation & go-to-market with AI

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