How To Accelerate Market Research With AI

5.0

(5 ratings)

·

3 Weeks

·

Cohort-based Course

In just 3h, master AI for market research customer research, and competitor research with the exact toolset that frees 40% of research time

Top company leaders joined this course

Atlassian
Grammarly
Guidewire Software
Meta

Course overview

Accelerate your market research for product, marketing strategy, and innovation.

Master AI for market research in JUST 3 hours. Free 40% of your market research time.


During the 2 live workshops, you'll learn how to use and implement my AI for market research toolset for up to 45 use cases.


This is the exact system we use at Predictable Innovation Strategy to research markets and inform strategies for our clients with 25% - 40 % working hours savings - without losing quality.


What are the AI market research course modules?

- Generalistic Market / Industry / Category Research and discovery

- Customer or ICP research (including jobs-to-be-done, end-user workflows, objections to buy...)

- Competitor research


What is the AI-powered market research toolset?

→ ChatGPT

→ Essense.io

→ Aomni.com

→ Perplexity.ai

→ The Gigabrain

→ Grain / fathom


How much time this course takes?

→ 3 hours (2x1.5 hours) for the live workshops

→ 1.5 hours for the post-course Q&A

→ Any extra time you want to take to review the videos and prompt guide to test on your own.


What's the program?

→ Wednesdays at 1 PM EST for 1.5 hours

→ 2 live workshops

→ 1 live Q&A

→ 30 self-paced videos



🔥 BONUS LESSONS 🔥

By joining the course, you'll get access to 2 extra modules with 11 videos about messaging and distribution with AI showcasing more AI tools.


🔥 BONUS TOOLSET 🔥

→ ChatGPT

→ Notion AI

→ Jasper

→ ChatGPT

→ Tome.app

→ Gamma.app

→ Sparktoro

→ NotionAI

→ Wynter

→ Humantic AI


When you join the cohort, you'll also get forever access to 30 (and growing) video tutorials to watch at your own pace.


📌 AI landscape changes every single day, and we're continuously testing. This toolset could change from now until the course starts... but just if we find better tools to save you time!


Along the course, you'll learn how the modules are connected by our go-to-market strategy mental models based on Diffusion of Innovations and Crossing The Chasm. A system that we have proven and refined in over +200 B2B tech/SaaS projects... and you can also learn in this other BootCamp: https://maven.com/predictable-innovation/positioning-strategy-workshop


That means you'll get our 9 go to market strategy mental models and templates that the AI toolset will help you complete and how the Technology Adoption Lifecycle impacts your innovation and launch strategy.

This course is for you if

01

You're a product owner...


You want to accelerate the pattern recognition from your customer interviews.

02

You're a product marketer...


You want to uncover market, customer and competitor intelligence while saving tens of hours.

03

You're a founder...


You want an AI system to improve your understanding of your market to make better and faster choices.

What you’ll get from learning AI for market research

🧠 Gain new research eyes and a second brain.

Researching tons of Reddit posts, call transcripts, reading entire analysts' PDFs, or hundreds of G2 competitor feedback answers?


That's gone with this toolset.


Now imagine the AI providing fresh angles for your product's positioning that are not biased by your beliefs.

🔍 Broader research insights.

These AI tools reach corners you can't or don't have the time to.


Gain more insights, understanding, and angles about your market, customers, and competitors.

📹 Forever access to 30 video tutorials (and growing) on AI for market research.

So you can get ready for the workshops or have them as a reference after we finish the cohort.

✅ My notion AI template with 47 pre-built + proven AI prompts

A Notion template I've created with almost all the prompts together so you can start right away.


🤖 Prompt guide with 57 use cases and 67 AI prompts.

You'll get a go-to guide with 57 use cases and 67 AI prompts to follow the course workshops and videos.

💰 Immediate ROI — Save up to 40% of working time and deliver at x2 speed.

With this tech stack, my company saves up to 40% of working time in market ,competitor and customer research.



How much is worth your time? Run the numbers 😉

🏗️ Apply the AI toolset to your specific workflow.

I'll answer your questions on how to use and set up the AI tools for your workflow and use cases.


We'll also debate and ideate use cases in the Q&As, so you learn from others in your position.

😮‍💨 Overcome the blank-page syndrome.

You won't have to feel the pain of starting from 0 anymore to fill in your templates and work. These AI tools will uncover ideas for you.

🏎️ Faster market feedback loops.

You'll gather market intelligence and discover insights faster.


Market learning speed is often an advantage.

This course includes

3 interactive live sessions

Lifetime access to course materials

37 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Bonus

    Modules

    • Free preview

      BONUS LESSONS: Building your positioning, messaging and story with AI

      Messaging & Narrative Toolset:

      → Wynter

      → Notion AI

      → Jasper

      → Tome.app

      → Gamma.app

    • Free preview

      BONUS LESSONS: Creating your distribution and launch (awareness) plan with AI

      Go-to-market & Awareness blocks:

      - Launch / Validation / Awareness Sequence

      - Sales enablement

      - Early client finding


      ✅ Go-to-market & Awareness Toolset:

      → ChatGPT

      → Sparktoro

      → NotionAI

      → Humantic AI

    • Useful AI Resources

🎙️ Get a taste of the course with our podcast

🎙️ Get a taste of the course with our podcast

Listen to our talks every 2 weeks

Get battle-tested strategies for B2B high-tech businesses and innovations to achieve a "go-to product" status by following the behavioral science of Diffusion of Innovations:



We use real-world examples and case studies to cover topics like:

  • Go-to-market strategy
  • Crossing the chasm
  • Differentiation
  • Positioning strategy
  • Category creation
  • Market building
  • Competitive advantage
  • Market analysis / research.


Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Free resource

Get immediate access to the AI Prompt / Use Cases Guide.

Get the complete course guide for research and product marketing with AI.


Like the course, the guide is structured by product marketing buckets and use cases.


You will be able to copy and paste the prompts or just go to the tool link with the results of my work to get inspiration.


Here's what you'll get for FREE:


✅ 57 Use Cases

✅ 67 AI Prompts for the 6 AI tools

✅ 4 Notion AI Templates with pre-defined prompts

✅ Links to the real examples in the different tools

✅ My AI tool to scrape reviews and create a SWOT

Get this free resource

Hands-on sessions to apply and digest your learnings

Hands-on sessions to apply and digest your learnings

Use case + tools demos

The first part of each theme starts with real-world use case demos and prompts to inspire you on how to use AI in market research.

Hands-on individual work

After the inspiration, and armed with the use cases guide, you will test prompts and tools in blocks of 8 minutes.

Group breakout rooms

After each individual work block, you'll jump into a breakout room with your cohort peers for 8 minutes to get feedback, learn from their prompts, and compare results from your different prompts and test.

5.0

(5 ratings)

What past cohorts say -- Join them!

        Jose impressed me with his deep knowledge of AI technologies and how to apply them to product marketing! A very in-depth course, with plenty of resources and guidance for tactical implementation. He also featured guest speakers who provided their own unique use cases. Jose was also very responsive, collaborative, and keen to learn how to improve.
Daniella Latham

Daniella Latham

Product marketing @ Atlassian | Top 100 Product Marketing Influencer 2022. Cohort 1
        What a transformative experience with Jose! I cannot recommend this course enough to anyone willing to save time and money by researching, building messages, and go-to-market strategies with AI. Just with the time savings I'm experiencing with all the learnings, this is a direct ROI course!
Akio Aida

Akio Aida

Founding Account Executive, Intrapreneur @ Grammarly Enterprise. Cohort 1
        Exciting and hands-on course created by Jose! I’ve just learned how to go 10x faster using AI to give me ideas on why, how, and where to start for any startup client I advise. I can’t imagine my workflow without all these tools. You gotta check it out! So glad I jumped on this!
Jasna Klemenc

Jasna Klemenc

Go-to-market & Launch advisor for tech startups. Cohort 1
        Previously, I've used AI to help draft interview questions, but Jose made a compelling case to use it to transcribe, summarize and theme your interviews too. His 🔥 tip? Ensure your prompt asks the AI to summarize the user's JTBD, pains, and expected outcomes.
Tamara Grominsky

Tamara Grominsky

VP of Product Marketing @ Kajabi. Building PMM Community Office Hours
        Jose's toolset sets him apart from other courses and systems to develop new product marketing strategies. This is a solid program!
Axel Kirstetter

Axel Kirstetter

VP of Product Marketing @ Guidewire SW, Advisor + Mentor. New Product Marketing Strategy Bootcamp Student
        Jose built a bulletproof product marketing strategy for our new B2B SaaS product with his proven system. Give him serious consideration!
Julie Taylor

Julie Taylor

Sr. Product Marketing Director @Introhive [B2B Salestech SaaS]. Client

Meet your instructor

Jose Bermejo

Jose Bermejo

Founder of Predictable Innovation Strategy. Creator of Notion AI System for Product Innovation + Marketing Strategy

Hey, thanks for stopping by!


I've led go-to-market strategy, sales, business development, and partner teams as Chief Commercial Officer in the USA and Europe at B2B software companies, achieving 120% growth < 3 years and x3 EBITDA.


I'm a x3 founder who pioneered a disruptive real estate model in Spain. I am now building Predictable Innovation Strategy in the USA — the market-building firm where I offer product marketing and strategy services for B2B high-tech.


I am a lifelong learner of management and strategy, with an MBA from a top-3 business school and Harvard Disruptive Strategy.


All right, that's the boring stuff.


I've recently realized that every day I check a handful of no-code tools, and implement the worthwhile ones in my company.


When I want to have fun, I improve my system with the latest AI tools.


I still have a bit of the computer science guy inside me who graduated 18 years ago.


Why not help leaders like you with something I love and have fun doing that is also synergistic with my go-to-market strategy consulting?


That's why, after successfully building and launching my first Maven Bootcamp on New Product Marketing Strategy, I've decided to teach the system I've built to speed up x2 our research and [product] marketing strategy deliveries while saving tens of hours for our B2B tech/SaaS clients.


Questions? Drop me a line!

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Join an upcoming cohort

How To Accelerate Market Research With AI

Cohort 6

$390 USD

Dates

Apr 8—25, 2024

Payment Deadline

Apr 8, 2024

|

Bulk purchases

Your investment is 100% risk-free

Your investment is 100% risk-free

Get the value you expect, or your 100% money back

If you attend the sessions, actively participate, and still don’t find the course valuable, I'll happily refund your full payment. See FAQ for more details!

Frequently Asked Questions

I don't want to wait until the next cohort!
I have privacy concerns about using AI!
What’s the refund policy?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Can I get reimbursed by my company?
Have more questions?
A pattern of wavy dots
Join an upcoming cohort

How To Accelerate Market Research With AI

Cohort 6

$390 USD

Dates

Apr 8—25, 2024

Payment Deadline

Apr 8, 2024

|

Bulk purchases

$390 USD

5.0

(5)

·

3 Weeks