AI Strategy Playbook For Product & Engineering Leaders

Pranav Bhasin

Ex-Amazon AI Product Leader

Ship products that are built to last and deliver real customer delight.

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"What's our AI strategy?"

You're being asked this question daily, but do you have a clear strategy? How do you know if your strategy is the right one? How can you deliver more impact, faster?

This one-day workshop gives you the playbook to do exactly that. In six hours, you'll:

  • Start telling what's worth building from the noise, and aim AI at real problems, not just features to ship.

  • Turn a vague "add AI to this product" mandate into a clear strategy you can defend to your team and your leadership.

  • Design products with learning loops that improve on their own, instead of static features you keep patching.

  • Learn how to think big with AI, and why most PMs stop one level too early.

  • Apply all of it, live, to a real product problem you bring, and leave with a concrete plan to move it forward.

Learn by applying the playbook on your own problem, with feedback in the room.

What you’ll learn

Move from managing features to building AI products that create durable advantage.

  • Spot AI opportunities that actually drive customer value, and eliminates the ones that are noise.

  • Zoom out to identify the real problem, not just the one you were handed.

  • Translate "add AI to this product" into a specific bet with a clear reason it wins.

  • Communicate "why it matters" in language your team and leadership will get behind.

  • Build learning loops and self-correcting systems instead of features you keep patching.

  • Start thinking in intelligence layers, not one-off releases.

  • Learn mental models and judgment frameworks to see the bigger picture.

  • Take bigger swings with less fear, because you can see the path to them.

  • Understand the trade-offs that are essential to drive good judgment.

  • Resist the temptation to spread yourselves thin, even when AI is doing the work.

  • Apply the playbook live to a real call you're stuck on.

  • Walk out with a concrete next step, not just notes.

Workshop agenda

  • Session 1: Why strategy is your biggest lever in AI

    Goal: Understand why strategy is the most important aspect when execution is cheap.

  • Session 2: What is judgment, Frameworks for good judgment.

    Goal: Learn parts that make up good judgment, and the trade-offs hiding inside every product call.

  • Session 3: Thinking big, Taking decisions in ambiguity

    Goal: Apply proven frameworks to deliver more impact, in highly ambiguous situations.

  • Session 4: Principles for building AI products

    Goal: Frameworks for building a brand new AI product, transforming an existing product with AI, and enabling your team with AI agents.

  • Session 5 (Bonus): Work on your own problem

    Goal: Apply the frameworks live on your product and go back with concrete next steps and live feedback.

Learn directly from Pranav

Pranav Bhasin

Pranav Bhasin

Ex-Amazon AI Product Leader

Amazon
MakeMyTrip
Trilogy
See all products from Pranav Bhasin

Who this workshop is for

  • PMs / Engineering Leaders focussed on AI features, growth, or platform initiatives

  • PMs / Engineering Leaders working to define AI strategy with senior leadership

  • Product-minded founders and senior leaders who want to build meaningful AI products

What's included

Pranav Bhasin

Live sessions

Learn directly from Pranav Bhasin in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

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Testimonials

  • Working with Pranav at MakeMyTrip was a masterclass in product leadership. He taught me how to think beyond features - to connect product decisions to business outcomes, lead through ambiguity, and build teams that deliver at scale. His frameworks around customer-first thinking and structured delegation are things I still use daily, now leading products at Meta. Pranav doesn't just teach strategy - he lives it.

    Testimonial author image

    Anirudh Maitra

    Product Leader at Meta (Ex-Google)
  • I worked with Pranav for years and observed first-hand how he led large organizations through AI transformations. He’s an expert at creating simple frameworks that help teams make the right prioritization decisions for their customers, and then guiding them to use AI to accelerate delivery.

    Testimonial author image

    Sachiv Mehta

    Director Amazon - Product, Engineering, Analytics
  • Working with Pranav was genuinely one of the most formative experiences in my career. His ability to cut through ambiguity and reframe problems strategically - while keeping the customer at the center - shaped how I think about product development to this day. Beyond his sharp analytical mind, Pranav has a rare quality of making complex work feel energizing and even fun, which brings out the best in the people around him.

    Testimonial author image

    Kapil Khosla

    AI Product Leader at Amazon
  • I worked closely with Pranav during our time at MakeMyTrip, when the company was transitioning from a desktop-first world to mobile-first. He played a key role in building the mobile product foundations and some of the early rails for data science and data-driven decision making.

    What stands out for me about pranav is how connected he is to consumer insights, cutting edge tech in depth and the practical aspects of how to commercially apply these in different phases of evolution of a megatrend. He has the unique advantage of being a core engineer turned product manager who is as curious about human psychology as he is about the latest tech developments.

    Testimonial author image

    Mohit Gupta

    Former COO MakeMyTrip, Co-Founder Zomato
  • I had the privilege of working with Pranav when he was my manager at MakeMyTrip — in what was also my first role as a Product Manager.

    We were building the mobile application from the ground up at a time when mobile commerce in India was still in its infancy. There were no playbooks to copy, no established best practices to borrow from. We had to think from first principles and that is something Pranav drilled into me early on. Beyond product thinking, he shaped how I view leadership.

    If there’s one thing Pranav builds consistently, it’s strategic thinkers - people who don’t just ship features, but understand why they exist. Anyone looking to deepen their thinking around product, UX, and leadership would benefit immensely from working with him.

    Testimonial author image

    Shailendra Nath Jha

    AI Investor at The Change Engine

Frequently asked questions

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4 days left to enroll

Aug 8
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12–6pm EDT

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