AI Strategy Masterclass (Certification Course) for Senior Leaders

Pranav Bhasin

Pranav Bhasin, Former AI Leader @ Amazon

The executive decision-making course for the AI era.

Turn AI from a technology trend into a strategic advantage.

Most leaders are being asked to have an AI strategy. Very few have a method for arriving at one.

AI has made execution cheap. Code, content, analysis, prototypes - all of it costs a fraction of what it did three years ago. That should have made leadership easier. It made it harder.

When building was expensive, the constraint was capacity. You chose carefully because you could only do a few things. Now you can do almost anything, which means the quality of what you choose is the only thing separating companies that win from companies that are busy.

When execution gets cheaper, choosing becomes more expensive.

There are hundreds of courses teaching people how to use AI. Very few teach leaders how to decide what to do with it. That is the gap this course fills.

Over five weeks you'll take a real AI decision from your own organization and turn it into a decision-grade strategy: identify the opportunity, raise the ambition, pressure-test your thinking, make the hard choices, and build the case for leadership to back it.

You won't just learn about AI. You'll learn how to lead with it.

What you’ll learn

Turn AI from a technology trend into a strategic advantage for your organization - on a real decision you're already responsible for.

Understand why cheaper execution has made judgment and choosing the expensive part, and what that changes about your role as a leader.
Find the consequential decision hiding inside the work you've been handed, and frame the choice that actually needs to be made.

Walk a problem up the ladder, from what landed on your desk to the opportunity that's actually worth pursuing.
Push your ambition without losing credibility, and know the difference between a bold vision and a grandiose one.

Apply four mental models to surface second-order effects, hidden risks, and opportunities that conventional analysis misses.
Pressure-test your assumptions about what AI can do, and recognize when your mental model is already eighteen months out of date.

Distinguish one-way doors from two-way doors, and match the speed and rigor of your decision to the stakes.
Make the trade-offs explicit, including what you're choosing not to do - the part most strategies leave unstated.

Build something new, transform an existing product, or reshape how your team works around AI.
Apply the same strategic decision framework across all three - so the method travels with you to the next consequential call.

Identify what would have to be true, find the assumption most likely to kill the strategy, and design the cheapest way to test it.
Make the case in the language executives fund: proof, economics, risk, and why now.

Learn directly from Pranav

Pranav Bhasin

Contact

Former Amazon AI Product Leader | Product Executive | Founder

See all products from Pranav Bhasin

Who this course is for

Directors, VPs, and Senior Leaders who own AI mandates and have to defend the strategy behind it to their leadership team
Product, Engineering, and Business Leaders deciding what to build with AI, what to transform, and what to stop doing entirely
Founders and Senior ICs whose recommendations shape company direction, working on decisions with real consequences

What's included

Live sessions

Learn directly from Pranav Bhasin in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

Oct 3—Oct 4

Nothing scheduled for this week

Week 2

Oct 5—Oct 11

Nothing scheduled for this week

Schedule

Live sessions

1-3 hrs / week

Live sessions provide a chance to go deeper on the week's material, work through questions from the cohort, and see how other people are applying the frameworks to their own decisions. Sessions are recorded, but they're built around the room being there.

Capstone Project

1-2 hrs / week

Work on a real decision you're already responsible for. Built one section per week across five weeks, you'll produce a decision-grade strategy brief, written so you could put it in front of your CEO, your board, or your boss.

Lecture Video Recordings (Self-Learning)

1-2 hrs / week

Watch the video and be prepared for the live session to maximize value. You get lifetime access to the recorded content, so that you can learn at your own pace.

Testimonials

Working with Pranav at MakeMyTrip was a masterclass in product leadership. He taught me how to think beyond features - to connect product decisions to business outcomes, lead through ambiguity, and build teams that deliver at scale. His frameworks around customer-first thinking and structured delegation are things I still use daily, now leading products at Meta. Pranav doesn't just teach strategy - he lives it.
Anirudh Maitra
Product Leader at Meta (Ex-Google)
I worked with Pranav for years and observed first-hand how he led large organizations through AI transformations. He’s an expert at creating simple frameworks that help teams make the right prioritization decisions for their customers, and then guiding them to use AI to accelerate delivery.
Sachiv Mehta
Director Amazon - Product, Engineering, Analytics
Working with Pranav was genuinely one of the most formative experiences in my career. His ability to cut through ambiguity and reframe problems strategically - while keeping the customer at the center - shaped how I think about product development to this day. Beyond his sharp analytical mind, Pranav has a rare quality of making complex work feel energizing and even fun, which brings out the best in the people around him.
Kapil Khosla
AI Product Leader at Amazon
I worked closely with Pranav during our time at MakeMyTrip, when the company was transitioning from a desktop-first world to mobile-first. He played a key role in building the mobile product foundations and some of the early rails for data science and data-driven decision making.
What stands out for me about pranav is how connected he is to consumer insights, cutting edge tech in depth and the practical aspects of how to commercially apply these in different phases of evolution of a megatrend. He has the unique advantage of being a core engineer turned product manager who is as curious about human psychology as he is about the latest tech developments.
Mohit Gupta
Former COO MakeMyTrip, Co-Founder Zomato
I had the privilege of working with Pranav when he was my manager at MakeMyTrip — in what was also my first role as a Product Manager.
We were building the mobile application from the ground up at a time when mobile commerce in India was still in its infancy. There were no playbooks to copy, no established best practices to borrow from. We had to think from first principles and that is something Pranav drilled into me early on. Beyond product thinking, he shaped how I view leadership.
If there’s one thing Pranav builds consistently, it’s strategic thinkers - people who don’t just ship features, but understand why they exist. Anyone looking to deepen their thinking around product, UX, and leadership would benefit immensely from working with him.
Shailendra Nath Jha
AI Investor at The Change Engine