AI-first PM: Evals, Vibe Coding and Agentic Workflows with Claude Code
Vladimir Kalmykov
Lead PM @ Booking.com, PhD CS
Andrew Mende
Sr. PM ML @ Booking.com, MBA
Learn by doing in a simulated start-up experience. From acting Lead PMs.
✅ Why invest in learning with us?
We’re Lead PMs at Booking.com, each with 10+ years of product experience
We have a rule: we teach only what we actually use in our day-to-day product work, with a strong focus on practice over theory
More than 14,000 students have already learned through our hands-on, “learn by doing” approach in ProductDo.io Simulators
✅ Modern AI-first PM:
Use AI agents (e.g. Claude Code) to accelerate the routine (sprints, analytics, PRDs, etc)
Can easily vibecode a UI feature, and then connect it to real APIs
Can set robust AI Evals to judge the quality of LLM features in their product
Knows the basics of Tech (APIs, services, tools, MCPs) to confidently lead their tech team
✅ What makes this course different?
The course is 80% hands-on because that’s how real skills stick. Don't be scared - you are a hand-held all the way. We simulated a startup for you with:
real Jira backlog that you analyze with Claude
real codebase on top of which you vibecode new features
real customer support chats that you need to build evals for
and more
You're the main character - a PM who solves product tasks. Check out the Free Resource on Evals below to get the feel of the flow.
What you’ll learn
AI first PM: Tech 101, Claude mastery, AI agents, Vibecoding and Evals.
Master core concepts of tech: services, APIs, architecture, databases, MCP, tools
Learn what a PM's job is and what you should leave to your devs
Understand the basis on which all AI is built, recognize hype and vibe code with confidence
Speed yourself up by analyzing sprints, cleaning backlog, and querying databases using AI agent like Claude
Create your own Claude skills and vibe code new features on top of the existing product
Build your own AI agent that will autonomously listen to your Gmail and collect updates on the projects you lead
Start noticing where LLMs can enhance your product (e.g. text processing, support chat, etc)
Learn how to build robust evaluations (evals) to make LLMs produce quality results instead of hallucinations
Practice building LLM judges for tasks that don't have deterministic answers (e.g. chat responses)
Turn ideas into prototypes in minutes
Create full-stack apps (UI + backend) in hours
Understand the limitations of vibecoding, and when to hand over to engineers
Learn directly from Vladimir & Andrew
Vladimir Kalmykov
PhD Computer Science, first Tech PM in Booking.com, author @ ProductDo.io
Andrew Mende
Sr ML Product Manager Booking.com, MBA
Who this course is for
Senior Product Managers who want to level up their skills with new tech and AI skills
Jr/Middle Product Managers who want to lead with confidence and accelerate their growth
Program/Project Managers, Producers, Designers, Data Analysts, because tech and AI-topics are the same for everyone (see reviews)
Prerequisites
No prior tech or AI experience needed
The course is designed to explain all the topics from scratch.
Claude Pro for 1 month
You need Claude Pro (20$) to do exercises from the course.
What's included
50+ hands-on exercises on "Claude Code for PMs" simulator
You'll become a PM in an energy-tracking app startup and use Claude to clean up the backlog, prepare for sprints, write PRDs, vibe code, and even create your own AI agent.
40+ hands-on exercises on "Evals for PMs" simulator
You'll help a Zalando-like shop analyze customer support requests by writing production-ready prompts, setting up evals, creating LLM judges, and even building a multi-step pipeline.
200+ hands-on exercises on "Tech Foundations for PMs" simulator
You'll become a PM of an Uber-like startup. You'll call APIs, practice defining services, and understand the basics of databases. If you want to go deeper, advanced chapters on Architecture, Service Blueprint, SLIs/SLOs, testing, etc. are also available to you.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
3 live sessions • 27 lessons
Week 1
Jul
1
Workshop #1: Tech Foundations
Hands-on Homework #1: Claude for Jira and understanding the codebase
[Optional] Hands-on homework: Tech 101
Week 2
Jul
8
Workshop #2: Claude 101 (MCP, tools, skills) and the first prototype
Hands-on Homework #2: create your own skills, vibecoding, analytics
Free resource
Evals for PMs: create your first eval in a hands-on lesson
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Testimonials
I really enjoyed this course. Vladimir has a really great problem based learning approach. The simulator content is well written and provides opportunities for digging deeper and really internalizing the material. Vladimir is also a really great facilitator and has a great philosophy of learning. I would definitely recommend this course!
Cara
Director of Product/VP Product, CanadaI found this course very helpful. The simulator is a huge advantage, it gives you hands-on practice with realistic product management scenarios. The hosts are incredibly knowledgeable, and because they're experienced product managers themselves, they don't just explain the "how" but also the "why" behind every workflow. If one is looking for a practical way to level up their AI skills as a PM, this course is well worth it.
Veronika
Principal Product Manager, UKThe live sessions with Vlad are engaging and enthusiastic and more focussed on activities as a group which truly keeps you hooked. The simulator is possibly the most fun I've had going through a course, the delivery method works if you enjoy a play-based approach over text-driven.
Yaz
Program Manager, US
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