Private Team Workshop: AI-Enabled Marketing Science for Your Team
Gui Diaz-Berrio
Led measurement for €100M+ in ad spend at Kindred Group & Just Eat Takeaway
Who this is for
Measurement teams, in-house analytics groups, and agency pods of 4–12 people who want a hands-on session built around a real workflow on your team's desk — not generic theory slides.
Pick a theme (or combine)
Build your first MMM workflow with Claude Code — from raw data to fitted model, using your team's data shape
Audit a vendor MMM and catch weak spots — walk through a real deliverable, spot spec gaps and spurious lift, and draft the pushback questions
Turn messy marketing data into a model-ready workflow — data audit, naming conventions, adstock/saturation defaults, validation checks
How it runs
Half-day (4 hours), remote or on-site
Uses your real team data where possible — NDA standard
Recorded for your internal library
Workflow checklists and follow-up notes delivered within 48 hours
Capped at 12 participants to keep it hands-on
What your team walks away with
A reusable workflow they can apply next Monday
Claude Code skills and starter scripts for the chosen theme
Shared vocabulary on model assumptions and diagnostics
A prioritized build list for your own stack
Scoping
Every private workshop starts with a 30-minute scoping call to confirm theme, audience seniority, and data access. Book below and I'll reply within 1 business day to set it up.