Gui Diaz-Berrio has led marketing measurement at companies spending €100M+ on advertising, including Kindred Group (Head of Marketing Analytics) and enterprise clients through Pinemarsh Consulting. He's built models from scratch and managed vendor relationships — both perspectives taught in this course.
Author of "Data Analytics for Marketing with Python" (Packt, 2024) — covering the practical frameworks taught in this course.
He's faced the challenges you're dealing with — messy data, skeptical CFOs, vendor black boxes, and the pressure to prove ROI with limited experimentation budget.
Courses
Multi-day, guided programs to get real results
Workshops
Single-day, hands-on sprints to practice new skills
Lightning Lessons
Free, interactive sessions to explore new topics
Context Engineering for Long Analytics Sessions
Build a Marketing Mix Model in 30 Minutes with Claude Code
The Deadly Sins of Experimentation
The Deadly Sins of Experimentation
How To Get Started With Incrementality Testing
Marketing Measurement: MMM, Attribution & Incrementality
Services
1:1 with Gui: Pressure-Test Your Measurement Strategy
A 60-minute call to stress-test your MMM, review a vendor deliverable, or scope an AI-enabled analytics workflow.
Book a 1:1
MMM & Measurement Readiness Audit: Find the Gaps Before Your Next Budget Cycle
Fixed-scope diagnostic of your MMM, attribution, and experimentation stack. Delivered in one week.
Book the Audit
Private Team Workshop: AI-Enabled Marketing Science for Your Team
Half-day private session for agencies and in-house teams. Walk away with a reusable Claude Code measurement workflow.
Request a Team Session
Alumni reviews
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lenin
Marketing Science Bootcamp: MMM, Attribution & Incrementality
Emilia
Marketing Science Bootcamp: MMM, Attribution & Incrementality
Mingjie
Marketing Science Bootcamp: MMM, Attribution & Incrementality
Swati
Marketing Science Bootcamp: MMM, Attribution & Incrementality
Tatiana
Marketing Science Bootcamp: MMM, Attribution & Incrementality