Why Your AI Adoption Is Stuck

Paul Gibbons

AI adoption adviser

Diagnose the friction blocking one AI initiative

AI adoption rarely fails for one simple reason. A pilot can have executive sponsorship, access to tools, and plenty of training, yet still fail to change the work that creates value. This course gives leaders and practitioners a disciplined way to diagnose one specific AI initiative, identify the strongest sources of friction, test the evidence behind the diagnosis, and build a focused 90-day response. You will use the free AI Adoption Friction Audit on Paul Gibbons Advisory as the core diagnostic, then turn the result into an initiative brief, evidence plan, interpretation, and practical response canvas.

What you’ll learn

Leave with a bounded AI initiative, completed Audit, working diagnosis, evidence plan, and provisional 90-day response.

  • Convert a vague AI adoption concern into a bounded use case.

  • Name the workflow, users, intended value, and observed problem.

  • Separate symptoms from assumed causes.

  • Use the eight-domain Audit to rate present conditions.

  • Distinguish friction from consequence and evidence strength.

  • Treat “unable to assess” as missing information, not neutrality.

  • Read domain interactions without collapsing them into a maturity score.

  • Identify rational or protective friction before prescribing action.

  • Ask what evidence would disconfirm the leading explanation.

  • Match interventions to the friction mechanism, not generic change activity.

  • Assign owners, decision rights, dependencies, and behavioural signals.

  • Set stop, adapt, continue, and scale checkpoints.

Learn directly from Paul

Paul Gibbons

Paul Gibbons

35 years developing the Fortune-100 C-suite. Top 50 global voice in AI adoption.

IBM
Morgan Stanley
Citibank
Comcast Technology Solutions
Shell
British Airways
See all products from Paul

Who this course is for

  • AI transformation and adoption leaders responsible for turning pilots into changed work and measurable value.

  • Product, programme, and functional leaders redesigning a specific human-AI workflow or use case.

  • Change, OD, learning, and consulting practitioners supporting AI implementation beyond generic training.

What's included

Paul Gibbons

Live sessions

Learn directly from Paul Gibbons in a real-time, interactive format.

Website Friction Audit

Use the live AI Adoption Friction Audit as the core diagnostic resource for one named initiative.

Workbook and canvases

Build an initiative brief, evidence plan, interpretation guide, and provisional 90-day response canvas.

Short self-paced videos

Learn the method through concise Paul-led segments, cases, and exercises without required live attendance.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

Sep 1—Sep 2

    Module 1: Define the initiative and adoption problem

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    Module 2: Diagnose the friction

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    Module 3: Interpret the pattern

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    Module 4: Build the response

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Schedule

Live sessions

1 hr / week

Understand how your AI is blocked in four hours

Projects

1 hr / week

Async content

4 hrs / week

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

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Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$299

USD

Sep 1Sep 2
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