I'm an engineer who never picked one side. After Politecnico di Torino and Accenture, I led the demerger of a 250-person purchasing organization at CNH Industrial: separating people, IT systems, and global tools in under a year. (I'd have killed for Claude Code then.)

I moved to San Francisco to open the US market for a tech startup, then joined Esade in Barcelona where I built the school's first product management course in 2018 and eWorks, the venture program that's supported 400+ startups raising over $50M.

For 13 years I've translated between engineers and executives.

For the last 3, I've taught senior professionals to use AI as a serious tool: 50+ workshops and counting.

This course is what I wish I'd had on day one.

Pietro helps non-technical operators and founders use AI for GTM operations.

He scaled a software company from $0 to $1M in under 9 months and has trained 50+ businesses on building these exact systems. 20,000+ non-technical builders follow his work because he shares practical and effective AI usage.