Tue, Aug 11, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
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Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
Tue, Aug 11, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
What you'll learn
How to rank your whole category the way the engines do
Run your buyers' real questions through ChatGPT, Perplexity, Gemini, and Claude, and rank every brand they name.
How to read a different leaderboard on every engine
See why the top pick changes from ChatGPT to Perplexity, and find the engine where you can climb first.
How to track your rank as it moves each week
Put the leaderboard on a loop so you know the week your name climbs or a rival takes your spot.
Why this topic matters
Your buyers ask an AI who leads your category before they reach your site. Each engine hands them a different ranked shortlist, and most teams have seen none of them. This agent runs your category through the engines, ranks who gets recommended, and shows your share of voice and the exact engine where you can climb first.
You'll learn from
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Will Leatherman
Founder at Catalyst Content, building content systems for B2B GTM teams
Why trust me?
- Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
- Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
- Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
- Built Catalyst's entire client pipeline on LinkedIn — this is the exact system, taught live for the first time
