Elena Leonova
Free Lesson

The Three Questions Your Execs & Board Actually Care About

Part of Executive Communication for Product Leaders

60 min
Nov 10, 2026 1:00 PM

What you'll learn

Lead your update with the right three questions

Execs & Boards care about market opportunity, capital efficiency, and risk profile. Everything else is complimentary.

Cut the 27 slides your execs and board doesn't need

Identify the slides that drain execs & board attention from your strategic ask. Rewrite it into a pitch that works.

Learn how to get the Yes in the meeting

Structuring the slide deck is the easy part, learn how to navigate the conversation and influence the decision.

Why this topic matters

Most execs & board decks fail for one reason: the product leader goes too deep on product, not deep enough on the market. The execs & board don't want feature detail. They want three things: market opportunity, capital efficiency, risk profile. Everything else is a distraction. The proposal that gets funded is one that gets read in 5 minutes and understood in 2.

You'll learn from

Elena Leonova

Elena Leonova

Founder & CPO, OneRank.io, ex-CPO @ Spryker, VP of Product @ BigCommerce

Previously at

Spryker Systems
BigCommerce
PayPal
eBay
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