The First 200 Words: How to Write Compelling Intros

Lightning Lessons

Practical skills & tools to accelerate your career

The First 200 Words: How to Write Compelling Intros

Hosted by Tommy Walker

206 students

What you'll learn

3 screenwriting principles to instantly elevate B2B content

Transform intros from "clearing your throat" to setting the scene and showing the reader you understand their world.

The storytelling shift that makes readers lean in

Replace generic openers with relatable tension that signals you get their challenges—and their stakes.

How to frame your intro like a conversation, not a monologue

Build instant connection by addressing your reader's internal questions before they even ask.

Why this topic matters

In the first 200 words, your reader is making a choice: lean in or click away. It’s not enough to present facts—they’re looking for a signal that you understand their world and what’s at stake. The right intro creates a subtle tension between what they fear and what they hope to gain, showing them the story is worth their time.

You'll learn from

Tommy Walker

Founder @ The Content Studio / Ex-Shopify Plus, QuickBooks

Tommy Walker is a veteran content strategist with nearly 20 years of experience, whose frameworks have directly contributed to over 10 figures in revenue for leading brands.

As Shopify Plus's first marketing hire, he developed lead generation strategies that contributed to acquiring the first 1,500 customers, developed durable lead generation strategies responsible for six-figure lead volumes, and positioned them as a category creator.

As the global editor-in-chief of QuickBooks, he led global content operations across 16 markets, managing 40+ multi-disciplinary contributors and building highly scalable content automation systems.

His talent for identifying and nurturing top content creators shows in his track record of hiring authors from the New York Times and Emmy-award winning journalists.

Through The Content Studio, he works with companies like LinkedIn, Vimeo, Twitch, and GoDaddy to create distinctive, revenue-driving content programs.

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