Advanced Content Development for Series A & B Startups

New
·

5 Days

·

Cohort-based Course

The Exact Process I Used To Help Brands like Shopify Plus and Intuit Drive Millions of Visitors and BILLIONS in Revenue

Brands I've worked with

Shopify.com
QuickBooks
LinkedIn
Vimeo
Twitch

Last chance to enroll

5

days

9

hours

56

mins

Course overview

For content marketers dying to rewrite the playbook

"This is the underpinning of how this industry-wide conversation needs to be." - Sarah Sher. | Director of Content - Codeless (Round 1 Student)


Tell me if this sounds familiar…


🔸 Your site is overflowing with “functional” content, but it sounds like everyone else.


🔸 You're staring at a content calendar that’s as inspiring as a blank wall.


🔸 The relentless pressure to keep your company in the spotlight is turning your hair grayer by the minute.


🔸 Your marketing budget? It's like trying to squeeze water from a stone, and yet, expectations are sky-high.


None of this is your fault.


You're running a marketing playbook that no longer works and know change is imminent, but you're unsure which way to turn and struggling to get buy-in because you're fighting against a lie about "how things work" that's been deeply embedded for years.


I've been in this industry for nearly two decades and have led teams that helped companies like Shopify Plus drive billions in revenue by blending timeless psychological principles with the tactics that work today.


This isn't just another marketing seminar. It's a turning point.


A way to actually re-engage with the work and get excited to do it again.


A way to increase return visit rates.


A way to cut the time to sale in half.


I'm hosting a week long workshop where I'll reveal the systems and frameworks I've developed over the past 19 years that built the foundation for the content programs for brands like Shopify Plus and QuickBooks.


This foundation is built to stretch and pivot with the market and latest trends, so your content never goes stale and you never leave revenue on the table.


We're talking foundations that drive millions of visitors and billions in revenue.


It's a way to go to market and acquire more customers by getting people to share more, read more, and return more, because you're producing memorable, resonate work at scale.


We’re digging deep into where to find your ideal audience, get them excited about your brand, and have influencers in your niche talking about you — without producing content for content's sake.


Here's how we'll do it:


Session 1: The 8 Layers of Market Research


You can't create a signal if you don't understand the noise. 


On Day 1 we'll walk through the 8 layer market research process which includes:


🔸 Your company

🔸 Your customers

🔸 Your competitors

🔸 Your search competitors

🔸 Industry adjacent companies

🔸 Influencers

🔸 News

🔸 Real-time pulse


This is by far the most important part and the foundation of any high-performing content marketing strategy...


...and the one most people skip.


The goal of the 8 Layer market research process is to get clarity on your company's main brand narratives, the primary archetypes your customer's personalities fall into, the messaging your competitors use to stand out, and who your strategic distribution partners might be. 


Session 2: Developing & Validating Distinct and Differentiated Ideas.


You'll learn practical methods to dissect the communication strategies competitors and allies use to attract your ideal customer. 


Are they running old playbooks? How are they pivoting their strategy and messaging to stay resonant and on trend?


This uses an ancient philosophy technique to evaluate competitor's communication strategies through 6 distinct lenses so you are crystal clear on where they are strong, where they are weak, and where there are areas of opportunity to differentiate and turn heads.  


You'll then learn how use that information to codify your own communications manifesto that'll exploit your competition's weaknesses while doubling down on your own unique strengths. 


We'll also use the information from Session 1 to lead our creative development efforts to create your own unique approach to standard formats - like ebooks and webinars - and develop premises for new IPs that strategic partners will be excited to share and competitor's can't replicate.


Finally, we'll discuss a method of validating ideas and guaranteeing distribution before ever spending a cent on production and exponentially increasing buy-in to your ideas.


Session 3: Discussion & Assignment Review


By this point, we will have covered a lot of ground and you will have completed several exercises that will have identified strategic partners, find gaps in competitor's messaging, and start your own content manifesto.


Because this is a cohort-based program, this group mastermind session is to reflect on what's been discussed with the group and learn from your peers to see what they're coming up with, how they're thinking about tackling problems.


We'll review the materials together, share experiences, and clarify as a group any concepts that have been brought forward.


Because we're bringing together people ready to create and lead change, the value of these discussions is invaluable to the future of our industry.


Session 4: How to Create Wildly Differentiated Content


We'll take the research from Days 1 & 2 and put it into action. 


We'll dive deep into behavioral psychology principles like The Self Determination Theory to understand the science of motivation so you can meet your consumer where they are and bring them to where you want to be. 


We'll apply acting philosophies, time-tested filmmaking frameworks, and screenwriting principles that'll add depth and dimension to the work that will get people wanting to read more pages, return more frequently, and ultimately cut down the time to sale. 


Session 5: Leading & Managing Change Within an Organization


This is a unique approach to content that many businesses aren't using because they're deeply entrenched in outdated playbooks.


This session is to discuss how content leaders can usher change within their's (or their client's) organization and help the content program become a more visible and respected part of the organization.


But you can only do that if you know how to build a coalition that supports the mission. We'll discuss how.

This is for content managers who are…

01

Living at the intersection between strategy and execution; creating content on their own or managing a small team of freelancers.

02

Slogging through uninspired content quicksand, feeling creative sparks dim under monotonous "been there, done that" ideas.

03

Drowning in the endless ocean of digital trends, feeling like you're always playing catch-up rather than leading the pack.

04

Longing for confidence with data-backed insights to transform your brand from ordinary to extraordinary.

The nitty-gritty details:

An Intimate Five-Day Virtual Event:


"Very, very few, if any courses are as nutritional in terms of value-per-minute as what Tommy put together." - Ryan Baum - Content Consultant


Four jam-packed interactive group-based lessons and a day to reflect and discuss learnings and how to apply them.

A Methodology For Creating Differentiated, High-Performing Content


"The way he gets you thinking about your audience's wants and needs, it's almost impossible to create a similar piece of content." - Erica Schneider - Cut The Fluff


You'll get the systems and frameworks I've used to create wildly differentiated content for Fortune 1,000 brands.

An Entirely New Way of Thinking


"Everyone is rethinking their approach to content marketing and I think your approach digs into things that are eternal." - Emily Epstein - Sigma


We're at an inflection point. If we keep doing things the same way, we're toast. It's time to adapt and rethink what's possible.

A Reinvigorated Passion For The Work


"When you come out of it, you'll realize it is B2B's moment, I'm feeling refreshed again, I'm feeling like this industry is possible, and we're not just selling degrees of differentation." - Sara Sher - Codeless


I love this stuff and I want to help you fall back in love too.

Lasting Resources:

Students will receive worksheets, templates, and the foundation for their own personal content manifesto.


These resources are designed to be used with your team, making it easier to implement what you learn.

This course includes

6 interactive live sessions

Lifetime access to course materials

24 in-depth lessons

Direct access to instructor

5 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Jul 22—Jul 26

    Week dates are set to instructor's time zone

    Events

    • Jul

      22

      Session 1: The 8 Layers of Market Research

      Mon, Jul 22, 5:00 PM - 7:00 PM UTC

    • Jul

      23

      Session 2: Creative Development

      Tue, Jul 23, 5:00 PM - 7:00 PM UTC

    • Jul

      24

      Session 3: Group Discussion & Assignment Review

      Wed, Jul 24, 5:00 PM - 7:00 PM UTC

    • Jul

      25

      Session 4: How to Create Wildly Differentiated Content

      Thu, Jul 25, 5:00 PM - 7:00 PM UTC

    • Jul

      26

      Session 5: Driving Adoption & Leading Change

      Fri, Jul 26, 5:00 PM - 7:00 PM UTC

    Modules

    • Session 1 - The 8 Layers of Market Research

    • Session 2 - Creative Development & Defining Editorial Standards

    • Session 3 - Mid-Course Q&A Checkin

    • Session 4 - How to Create Differentiated Content

    • Session 5 - Discussion: Driving Adoption and Leading Change Management

  • Post-Course

    Events

    • Aug

      5

      Two Week Follow Up Q&A

      Mon, Aug 5, 5:00 PM - 6:00 PM UTC

What people are saying

        I can attest to how revolutionary your process has been for our business! I think it's wonderful that you're taking the time and energy to share your knowledge!
Cassie Dell

Cassie Dell

Senior SEO & Content Marketing Manager at LinkedIn
        The amount of impact you've created for us at LinkedIn has been incredible.
Mariam Jameel

Mariam Jameel

SEO & Content Manager - LinkedIn
        Tommy is so savvy about content strategy, you could even say cunning. When we worked together, I was always impressed with his constant push to raise the quality game and to find a strong narrative when others couldn’t.
Peep Laja

Peep Laja

Founder, CXL.com & Wynter.io
        The depth and quality of Tommy’s work set new bars for excellence and depth for the Unbounce blog. Being honest, I was envious of his content, which pushed me to become a better writer. His knowledge and strategic thinking will be a massive asset to any business trying to set up a content marketing program the right way.
Oli Gardner

Oli Gardner

Co-founder, Unbounce & Be the Keynote
        Tommy possesses the ability to lead complex editorial processes with multiple moving parts. He’s able to look at projects with a 30,000-foot view while managing through the granular details.
Ying Shen

Ying Shen

Social Media & Digital Marketing, QuickBooks
        “Tommy is the ultimate content marketer. He’s always up on the latest, knows how to use every tool and program, and has curated an extensive network of freelancers, marketers and partners to call on for any project or challenge. He understands how to get the best ROI for content marketing dollars, how to optimize content for maximum SEO results, an
Mackenzie Pedroza

Mackenzie Pedroza

Marketing Director at Brightflow AI
        Tommy is one of the most creative and enthusiastic individuals I’ve met in my professional career. His passion is contagious and inspires the people he works with to strive for better. Tommy believes in quality marketing content and can identify blossoming trends and bring his writers’ material to the next level.
Tia Fomenoff 

Tia Fomenoff 

People and Culture, Thinkific
        “Half of the best content marketers I know were either directly trained by him or have followed his work closely to inform their own content decisions.”
Jacob McMillen

Jacob McMillen

Founder, Write Minds

The “Hired Gun” startups and billion-dollar brands come to

Tommy Walker

Tommy Walker

Founder @ The Content Studio

👋 First marketing hire @ Shopify Plus, former Global Editor-in-Chief @ Intuit.


🚀 Works with the world’s best-known brands—like LinkedIn and GoDaddy—to create industry-leading content programs.


🎯Built content operations that have generated billions in revenue and have scaled to markets around the world.

A pattern of wavy dots
Join an upcoming cohort

Advanced Content Development for Series A & B Startups

Round 2

$1,500

Dates

July 22—26, 2024

Payment Deadline

July 20, 2024

Don't miss out! Enrollment closes in 6 days

|

Bulk purchases

A one-of-a-kind online event

A one-of-a-kind online event

Revolutionize your content strategy

You’ll get templates, worksheets, and everything you need to reinvent your entire content strategy from the ground up.

The cost?

To attend this event and gain lifetime access to the materials, the cost is $1500. 

Limited availability:

I’m hand-selecting the audience and capping attendance at 25. 


Once these spots are filled, registration will close.


My guarantee:

If, after attending the first day of the event, you feel it's not right for you, you can request a full refund. 



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The Time to Elevate Your Content Strategy is Now

One last thing...

One last thing...

I’ll be straight with you:


This event isn't just another item on your calendar. It's a turning point. It's where you step away from the uncertainty of the "Big Ole' Keyword List" and hit-or-miss content strategies and step into a world where your content consistently hits the mark.

 

I've been where you are. That's why I've tailored this event to not just impart knowledge, but to give you frameworks you can put into action immediately and bring together others who are ready to explore what's next for our industry.


I truly believe in the power of these strategies and tools. They are my life’s work, the culmination of years of experience and success. I am confident they will help you as they have helped others, and I look forward to celebrating with you when they do.


Warm regards,


Tommy Walker


P.S. Don't Miss Out!


Remember, we're only opening this event to 25 live attendees.


This isn't artificial FOMO; it's about ensuring quality and personalization for every participant.


Once these spots are filled, that's it – no exceptions. If you're ready to make a change in your content strategy, now is the time to act.


Frequently Asked Questions

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A pattern of wavy dots
Join an upcoming cohort

Advanced Content Development for Series A & B Startups

Round 2

$1,500

Dates

July 22—26, 2024

Payment Deadline

July 20, 2024

Don't miss out! Enrollment closes in 6 days

|

Bulk purchases

$1,500

5 Days