Content Theory
4.9 (9)
5 Days
·Cohort-based Course
Master the fundamental elements of effective content - in 5 days.
Content Theory
4.9 (9)
5 Days
·Cohort-based Course
Master the fundamental elements of effective content - in 5 days.
Brands I've worked with
Course overview
Rules to create, analyze, interpret, and build high-performing content programs.
"This is the underpinning of how this industry-wide conversation needs to be." - Sarah Sher. | Director of Content - Codeless (Round 1 Student)
🔸 Are you unsure of how to approach audience research—or what it really even is?
🔸 Do you struggle to get approval on strategies that are outside leadership’s limited view of content?
🔸 Does the content you’re producing feel irrelevant, disconnected, or ineffective?
Content Theory is an actionable approach and proven framework that gives content professionals and non-marketing c-suite leaders a durable, repeatable process they can follow to build content programs that are creatively fulfilling, effectively distributed, and distinctly algorithm-proof.
Most content marketers are stuck “playing content”
01
60% of content marketers are unsure or unconfident their content stands out on voice.
02
43% of content marketers report not doing their research nearly enough.
03
Only 30% of in-house content marketers feel their leadership is fully bought-in.
The nitty-gritty details:
An Intimate Five-Day Virtual Event:
"Very, very few, if any courses are as nutritional in terms of value-per-minute as what Tommy put together." - Ryan Baum - Content Consultant
Four jam-packed interactive group-based lessons and a day to reflect and discuss learnings and how to apply them.
A Methodology For Creating Differentiated, High-Performing Content
"The way he gets you thinking about your audience's wants and needs, it's almost impossible to create a similar piece of content." - Erica Schneider - Cut The Fluff
You'll get the systems and frameworks I've used to create wildly differentiated content for Fortune 1,000 brands.
An Entirely New Way of Thinking
"Everyone is rethinking their approach to content marketing and I think your approach digs into things that are eternal." - Emily Epstein - Sigma
We're at an inflection point. If we keep doing things the same way, we're toast. It's time to adapt and rethink what's possible.
A Reinvigorated Passion For The Work
"When you come out of it, you'll realize it is B2B's moment, I'm feeling refreshed again, I'm feeling like this industry is possible, and we're not just selling degrees of differentation." - Sara Sher - Codeless
I love this stuff and I want to help you fall back in love too.
Lasting Resources:
Students will receive worksheets, templates, and the foundation for their own personal content manifesto.
These resources are designed to be used with your team, making it easier to implement what you learn.
This course includes
6 interactive live sessions
Lifetime access to course materials
25 in-depth lessons
Direct access to instructor
5 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Content Theory
Course syllabus
Week 1
Jan
27
Session 1: The 8 Layers of Market Research
What to expect out of Session 1
Jan
28
Session 2: Creative Development
What to expect out of Session 2
Jan
29
Optional: Session 3: Group Discussion & Assignment Review
What to expect out of Session 3
Jan
30
Session 4: How to Create Wildly Differentiated Content
What to expect out of Session 4
Jan
31
Session 5: Driving Adoption & Leading Change
What to expect out of Session 5
Post-course
Feb
17
Optional: Two Week Follow Up Q&A
Bonus
Bonus Download: Debunking the SEO Content Myth
4.9 (9 ratings)
What students are saying
The “Hired Gun” startups and billion-dollar brands come to
Tommy Walker
Founder @ The Content Studio
👋 First marketing hire @ Shopify Plus, former Global Editor-in-Chief @ Intuit.
🚀 Works with the world’s best-known brands—like LinkedIn and GoDaddy—to create industry-leading content programs.
🎯Built content operations that have generated billions in revenue and have scaled to markets around the world.
Join an upcoming cohort
Content Theory
Cohort 4
$1,500
Dates
Payment Deadline
A one-of-a-kind online event
Revolutionize your content strategy
You’ll get templates, worksheets, and everything you need to reinvent your entire content strategy from the ground up.
The cost?
To attend this event and gain lifetime access to the materials, the cost is $1500.
Limited availability:
I’m hand-selecting the audience and capping attendance at 25.
Once these spots are filled, registration will close.
My guarantee:
If, after attending the first day of the event, you feel it's not right for you, you can request a full refund.
The Time to Elevate Your Content Strategy is Now
One last thing...
I’ll be straight with you:
This event isn't just another item on your calendar. It's a turning point. It's where you step away from the uncertainty of the "Big Ole' Keyword List" and hit-or-miss content strategies and step into a world where your content consistently hits the mark.
I've been where you are. That's why I've tailored this event to not just impart knowledge, but to give you frameworks you can put into action immediately and bring together others who are ready to explore what's next for our industry.
I truly believe in the power of these strategies and tools. They are my life’s work, the culmination of years of experience and success. I am confident they will help you as they have helped others, and I look forward to celebrating with you when they do.
Warm regards,
Tommy Walker
P.S. Don't Miss Out!
Remember, we're only opening this event to 25 live attendees.
This isn't artificial FOMO; it's about ensuring quality and personalization for every participant.
Once these spots are filled, that's it – no exceptions. If you're ready to make a change in your content strategy, now is the time to act.
Frequently Asked Questions
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Join an upcoming cohort
Content Theory
Cohort 4
$1,500
Dates
Payment Deadline