Advanced Content Development for Series A & B Startups

4 Days

·

Cohort-based Course

The Exact Process I Used To Help Brands like Shopify Plus and Intuit Drive Millions of Visitors and BILLIONS in Revenue

Brands I've worked with

Shopify.com
QuickBooks
LinkedIn
Vimeo
Twitch

Course overview

For startups who are sick of mediocrity

Tell me if this sounds familiar…


🔸 Your site is overflowing with “functional” content, but it sounds like everyone else.


🔸 You're staring at a content calendar that’s as inspiring as a blank wall.


🔸 The relentless pressure to keep your company in the spotlight is turning your hair grayer by the minute.


🔸 Your marketing budget? It's like trying to squeeze water from a stone, and yet, expectations are sky-high.


You're paddling hard, but your startup is barely making ripples in a vast ocean of digital noise. It’s exhausting.


But what if I told you there's a way out?


I'm hosting an event where I'll reveal the exact blueprint I used to build the foundation for brands like Shopify Plus and Intuit’s content programs. We're talking about driving millions of visitors and generating billions in revenue. This isn't just another marketing seminar. It's a turning point.


It's a way to get your content working harder.


We’re digging deep into how to find your ideal audience, get them excited about your brand, and have influencers in your niche talking about you — all through the exceptional content you produce like clockwork.

This is for content managers who are…

01

Slogging through uninspired content quicksand, feeling creative sparks dim under monotonous "been there, done that" ideas.

02

Drowning in the endless ocean of digital trends, feeling like you're always playing catch-up rather than leading the pack.

03

Longing for confidence with data-backed insights to transform your brand from ordinary to extraordinary.

The nitty-gritty details:

A Five-Day Virtual Event:

I will teach and answer questions for several hours a day, giving you four jampacked sessions, and one day for discussion, about how I research topics, build trust with stakeholders, organize the content calendar, and hire the right talent to produce epic results

A System That Works:

This event isn't about abstract theories. It's a practical, proven process I've honed while working with top brands. You'll learn to build a content strategy that sets you apart in your market.

Hands-On Learning:

Expect to go beyond passive listening. The event features an in-depth exploration of my content development process. You'll have opportunities to ask questions and engage in discussions, ensuring you understand and can apply what you learn.

Lasting Resources:

You won't leave empty-handed. Participants receive recordings of the entire event, along with templates and worksheets. These resources are designed to be used with your team, making it easier to implement what you learn.

This course includes

5 interactive live sessions

Lifetime access to course materials

25 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

    What people are saying

            I can attest to how revolutionary your process has been for our business! I think it's wonderful that you're taking the time and energy to share your knowledge!
    Cassie Dell

    Cassie Dell

    Senior SEO & Content Marketing Manager at LinkedIn
            The amount of impact you've created for us at LinkedIn has been incredible.
    Mariam Jameel

    Mariam Jameel

    SEO & Content Manager - LinkedIn
            Tommy is so savvy about content strategy, you could even say cunning. When we worked together, I was always impressed with his constant push to raise the quality game and to find a strong narrative when others couldn’t.
    Peep Laja

    Peep Laja

    Founder, CXL.com & Wynter.io
            The depth and quality of Tommy’s work set new bars for excellence and depth for the Unbounce blog. Being honest, I was envious of his content, which pushed me to become a better writer. His knowledge and strategic thinking will be a massive asset to any business trying to set up a content marketing program the right way.
    Oli Gardner

    Oli Gardner

    Co-founder, Unbounce & Be the Keynote
            Tommy possesses the ability to lead complex editorial processes with multiple moving parts. He’s able to look at projects with a 30,000-foot view while managing through the granular details.
    Ying Shen

    Ying Shen

    Social Media & Digital Marketing, QuickBooks
            “Tommy is the ultimate content marketer. He’s always up on the latest, knows how to use every tool and program, and has curated an extensive network of freelancers, marketers and partners to call on for any project or challenge. He understands how to get the best ROI for content marketing dollars, how to optimize content for maximum SEO results, an
    Mackenzie Pedroza

    Mackenzie Pedroza

    Marketing Director at Brightflow AI
            Tommy is one of the most creative and enthusiastic individuals I’ve met in my professional career. His passion is contagious and inspires the people he works with to strive for better. Tommy believes in quality marketing content and can identify blossoming trends and bring his writers’ material to the next level.
    Tia Fomenoff 

    Tia Fomenoff 

    People and Culture, Thinkific
            “Half of the best content marketers I know were either directly trained by him or have followed his work closely to inform their own content decisions.”
    Jacob McMillen

    Jacob McMillen

    Founder, Write Minds

    The “Hired Gun” startups and billion-dollar brands come to

    Tommy Walker

    Tommy Walker

    Founder @ The Content Studio

    👋 First marketing hire @ Shopify Plus, former Global Editor-in-Chief @ Intuit.


    🚀 Worked with the world’s best-known brands—like LinkedIn and GoDaddy—to create industry-leading content programs.


    🎯Built content operations that have generated millions in revenue and have scaled to markets around the world.

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    Event schedule

    4 hours a day for 4 days
    • March 18 - 21, 2024

      1:00pm - 5:00pm EST

      If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

    A one-of-a-kind online event

    A one-of-a-kind online event

    Revolutionize your content strategy

    You’ll get templates, worksheets, and everything you need to reinvent your entire content strategy from the ground up.

    The cost?

    To attend this event and gain lifetime access to the materials, the cost is $1500. 

    Limited availability:

    I’m hand-selecting the audience and capping attendance at 25. 


    Once these spots are filled, registration will close.


    My guarantee:

    If, after attending the first day of the event, you feel it's not right for you, you can request a full refund. 



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    The Time to Elevate Your Content Strategy is Now

    Frequently Asked Questions

    What if I'm new to content strategy?
    Can I share the event materials with my team?
    What if I can't make it to the live event?
    How interactive will the event be?
    What's the refund policy?

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